No.

1 Media-Commerce company, leading digital shift & global expansion

- Business Divisions -

MEDIA COMMERCE PICTURES MUSIC

MPP M/S 29% Home Shopping M/S 28% #1 Film distributor #1 Music Station

• No. 1 MPP in paying TV (15 ch.) • No. 1 Home Shopping Player • Domestic B.O. M/S 30% • No. 1 Korean Music Station

• Advertisement Solution • Private Brands • Global investment/distribution • In-house Artists incubation

: TV ∙ Digital-based Media Mix
• Leader of Online Commerce • In-house film production • Music Sub-labels
• Digital Content Production
• Live Commerce Studio • Musical Business • Concerts Business
• In-house OTT

2
Sales-mix (2021) Snapshot (as of Apr 2022)

7.9%
Outstanding Shares 21,929,154 shrs
3.3%
Media Market Cap. 2,857 mn USD
Commerce
50.0%
Pictures
Shareholders' Equity 4,203 mn USD
38.8%
Music P/B 0.68 x

Foreign Investment Limit 49.0 %

*KRW/USD = 1,000

Shareholders’ stake Price information

(‘000 KRW)

300
270
CJ (001040.KS)
18.1% 240
Jay Hyun, Lee & affiliates 210
5.5% 40.1% Foreign Investor 180
Domestic Institution 150
5.0%
120
7.5% NAVER
90
2.6% Treasury stocks 60
21.3%
Others 30
05.'15 05.'16 05.'17 05.'18 05.'19 05.'20 05.'21 05.'22

3
Sales Mix (2021) Biz-Model

Media Revenue

TV Ad.
32.9%
TV Advertising Subscription Fee Others
MSO subscription
52.7%

Others Advertiser MSO

14.4%
- TVING Subscription
CJ ENM
16 TV channels - Digital Ads
(Original/Branded Content)
(3 Premium, 13 Basic))
- Content Sales
(Overseas/Domestic)

TV Ad. : Advertisement revenue generated from 15 TV Ch.

MSO Subscription : Commission for providing PGM to SO

Production Purchase
Drama, Comedy Content Aggregation
Others : Digital rev., Content sales and Subsidiaries rev.

4
Sales Mix (2021) Biz-Model

Commerce GMV
9.8% (TV, Digital, Others)
TV
40.7%
Digital Merchandising Brand Business

Others Vendor CJ ENM

49.5%
Apparel The A+G
Beauty Odense
Living, Food.. Others

Commission Revenue
(30 ~ 40%) (100%)

TV : Revenue from TV commerce transaction

Commerce Revenue
Digital : Sales from digital platform (Mobile, PC)

Others : Subsidiary rev., offline store rev. etc. COGS

COGS

Gross Profit

5
Sales Mix (2021)
Biz-Model

Box Office Revenue

17.1%
Theater

Ancillary Movie Theater Distributor

49.8% 50% 50%
24.4% Musical

Others Distribution Fee

8.8% 5%

Main Investor
45%

Cost Recoupment
(Production, Marketing)
Theatre : B.O. revenue of domestic distribution

Ancillary : VOD sales of domestic released films

Others : Overseas rev., Subsidiary rev. etc.

Production Investors
40% 60%

6
Sales Mix (2021) Biz-Model

Music Revenue

39.3% Records/digital Music

Distribution Concert Artist
60.7% Mgmt
Others (B2B/B2C)

General Revenue Scheme

B2B B2C
Copyright (65%) Platform (35%)

Records/digital : Records & Albums sales incl. In-house artists Production Distribution $

39.2%
Others : Domestic and overseas Concert ∙Sub-label rev.
9.8%

Artist Composer $
6% 10% Users
…

7
8
 Media Commerce Pictures Music

Studio Merchandising Studio Sub-labels+more

Production
Drama Variety PB Sub-labels Convention
Co-production w.
Overseas Studio
Commission Brands & More & More

Content Content Content Content Content

IP Drama Variety Show Movie : Original + IP Remake Concert
TV Live Commerce
Animation MCN Musical : Original + Licensed Convention & Festival
T-Commerce
Short clip from RMC Web-drama MD
Branded content Albums & Digital Records
Digital original / spin-offs Mobile Live In-house Artists
Commerce short-form video Commerce

Total Marketing Solution Launch New IP

Total Solution Viewership & Consumption Advertiser’s Demand Analysis Strengthen Trend Analysis
Data Analysis Effective Evaluation Capture the Demand of Viewers and Listeners

Targeted Ad production across Fortify cross—utilization of IP & Artists between divisions

Direct Selling and Offering
Platform and Content Extend Lifecycle of IP both in domestic and overseas

DMP Extend Utilization

Distribution Distribution Distribution Distribution
Distribution Channel Channel Channel Channel
TV & Digital Platform Offline Platform : Theatre Streaming Platform
15 TV Channels & More

Digital Platform Content-Commerce Offline Platform Concert + Convention Platform

Digital Platform : OTT and IPTV

Partner
Customer
Advertiser & Viewer Vendor & Consumer Producer & Moviegoer Producer & Audience
9
9
 Extension of production value chain to grow stronger

Media Music Pictures

• Has top drama writers and producers
• With content power, sells products to
other channels as well as abroad
Extend Production Value Chain
• Expand and secure in-house artists • Involves in overall project management,
and IPs through sub-labels training talent and many others
• Maximize synergies with Media’s • Strengthen presence in overseas
music-oriented TV shows markets with local content

Media Studio
Music label Film Studio
Drama studio

WAKEONE Film Studio

Drama studio

AOMG
Drama studio Film Studio
H1GHR Music Records
Variety show studio
Film Studio
Amoeba Culture

Digital Marketing * JV in Thailand

Swing Entertainment

OTT Platform * Belift Lab CJ Ent.

Turkey subsidiary
Turkey Film

* stands for division of CJ ENM; Others are CJ ENM’s subsidiaries 10

 Own 15 TV Channels including 12 Basic and 3 Premium Channels
General Entertainment Lifestyle Entertainment Movie Entertainment

Representative Channel Movie, Drama

Life Story Content
General Entertainment Ch. Air Drama & Movie of
Air Drama & Variety Shows well-made genres
for Drama & Variety Shows targeting elderly generation
of All Genre
Movie Curation
No.1 Movie Theme, Curation
Infotainment Content Food, Cooking Content Ch.
Air Drama & Infotainment Air Drama & Variety Shows
Shows of Lifestyle Genre Thrill Genre
Movie Ch. specialized for
Millennial Gen. Thrillers/Actions
Air Variety Shows targeting Game, e-sports Content
younger generation Premium Movie
Offer e-sports contents for Catch on 1 & 2 are Premium
younger generation Movie Channels
UHD 4K Content
Offer Premium UHD version
of Ready Made Content Chinese Content Kids Entertainment
Air Variety of imported
Chinese Content (Drama)
Music Entertainment
Animation, Kids
The first animation-only Ch.
Music Content In Korea and air both
Variety Shows specialized licensed and in-house IP
for Music Genre

: Premium Channel (Channel subscription needed)

11
 Platform Content Partner Business Model

Ad.

TV RMC Advertiser MSO Subscription VOD

TV
Ready Made Content

+
MIM Ad.
RMC PIP
Mobile Advertiser Portal
Short form Mash-up
Digital Online MCN
Aggregation Archiving OTT

…
Mobile TV(total video) Content Revenue Sharing

TVING Original • Original series, variety shows, Movie, Sports

Original Content Branded Content • Branded content, collaboration with creators

 Subscription
Digital Digital Original • Digital original web drama, web variety shows  Digital Ad.
Content
 Content Sales
Digital Clip • Short clips utilizing ready-made content
Ready Made
Content
Mash-up Content • Spin-off based on ready-made content

12

Acquired Mezzo Media
Korea’s Major Digital Media Rep.
Optimized tool for digital marketing on online,
mobile, and social media
Built Media Player Vingo
Full HD and Dolby 5.1.
Compatible with Mobile, PC, TV, etc.
DB
Built Own Solution(CMS)
Digitizing, Archiving of contents.
DB Library of video contents based on user
feed and traffic analysis
YouTube MCN Partnership
Continue expanding official channels
of media, music, etc.
Competitiveness through increase in
subscribers and traffic
2012 ... 2014
Dive deep into digital transformation
Opened Digital Studio
Digital Exclusive Studio for creator groups of
individuals, experts, CPs, etc. Production
facility optimized for creating contents for
online, mobile, and social media
Expand Creator Group
Extend specialties in various contents including
music, beauty, game, lifestyle, etc.
Korea’s largest content production
partnership
Expand to PIP, OTT Platform
Expansion into PIP platform and in-house OTT
Strategic diversification of
Digital ad. revenue stream
Extend DIA network
Introduce DIA TV channel.
Expand eco-system for creators and
diversify partnerships
2016
2018 2021
Enhance data solution Continue strong growth in Digital Revenue
Use strong data analytics to gain insights into Accelerate digital Ads revenue with
audience. Utilize strengthened big data superior traffic thanks to our high-end content
analytics capability to offer advertisers data-
driven marketing solutions
Strengthen Digital business and Media mix
Maximize synergies from
Expand to V-Commerce Platform traditional TV ads and Digital Ads
As an effort to diversify sales channel and to
boost both younger generation and
overseas traffic, DADA Studio was launched.
DADA Studio offers numerous product Renewal of in-house OTT
introductory clips in overseas and home. Enhance User Interface.
Expanding quality contents provided on platform
Compelling digital contents
drama, comedy, and reality shows.
Various mix of DOCs
2018 2022E
13
 Rolling-out Localization Through the Best Experience
Movie, Global Projects
In 2013, expanded co-production films for
the overseas market.
Box-office hits <A Wedding Invitation> in
China, <Snowpiercer> in Global, etc.
Vietnam Cultural Relations
Over 10 years experience in Vietnam.
Drama <Muingogai> has a record of 35%
viewership rating. Expanded social network and
whole body business in Media & Entertainment
Pop Convention, MAMA
In 2010, renewed <MAMA>, it had 10 years
of history since 2000. Now representing
K-pop cultures in Asia, followed by
<K-CON> in various regions.
2004 ...
Expand Global Exposure & Network
Expand overseas network based on growth globally
Global Culture Leader of Cultural Trend.
Establish CJ Ent Turkey
Expand Business Capabilities Film production & distribution Recorded W12.0bn
of Local Culture revenue & 31% distribution M/S in 4Q17
Expanding local co-productions.
To secure competitiveness in operating stable
culture & entertainment business with
investment/production/ distribution
Expansion into US Market
Co-production with Global Partners Co-production with local production and networks.
Expand local cultural biz. And business
Co-work with global networks and productions, opportunities.
building up know-hows and experience on Increase contents power in global market.
local content production
Export Driven, Program Format
and Production Support
Expand including co-production such as
<Grandpas over Flower> etc. and
production support satellite TV such as
<happy invitation> etc. in China
Establish JV with Major Cineplex Group
Co-productions on various genre contents
China M Academy
M Academy is a local agency & training studio.
Makes synergy with cultural relations like
as the M Studio and K-pop school
2014 2016 2018 2022E
14
 Content & Product competitiveness Multi studio & Global business Shareholder return & ESG

2,100
Media TVING Commerce 1,600
Digital Rev. Ratio Subscribers GMV growth 1,200 1,400

Multi 44
33
27
30 % + 2X+ 8 %+ Studio 24

FY2018 FY2019 FY2020 FY2021

Total dividend (bn) DPS

Channel viewership M/S target : 13% + Extend multi studio strategy Dividend paid amount up +31%
(DPS : 2,100 won)

Boost TVING subscribers & profitability Expand premium IP & content 2022 payout ratio target : 20% +
convergence

PB-driven commerce GMV Unparalleled No. 1 in domestic market

Accentuate ESG business practice
growth Expand global market

15
 Accelerate top-line growth
FY 2022E Revenue (bn KRW)
4,300

3,552
Revenue 4.3 tn

Operating profit 270 bn

2018 2019 2020 2021 2022E
2022E

EBITDA 885 bn New content lead the revenue growth

TVING
Subscription
Production cost (Media) 860 bn Content Sales
TV Ad.
Production cost

Div. Payout ratio 20% +

2011 2013 2015 2017 2019 2021
16
TVING Rev. AD Rev. Overseas Content Sales New Content Release Music Rev.

100 % + 10 % + 20 % + 30 % + 30 % +

Big jump of TVING paid subscribers Content-driven TVING subscribers

(mn) Contribution for paid subscribers

Affiliate channel

3Y CAGR TVING C.A. 9% TVING

8.x + Original
130% ~ 150% 11% 35%

4.x +

2.x 45%
0.x
CJ ENM content
2020 2021 2022E
2022E 2023E (incl. channel, pictures)
Cross-airing effect
17
 Expand World-class IP Production Worldwide Network

Strengthen IP as conjoined effort of multi studio Reinforce global distribution channel and expand network

Multi studio

N.EUR
UCAN
JPN
KOR
EMEA
APAC
World-class IP Worldwide Network
Co-planning LATAM

Co-production AUS

IP Franchise

Co-production/planning

• prjt 1 : (OTT) Period Drama • <Yumi’s Cells 2> • <LostFlowersofAliceHart> • prjt 1 : (OTT) Family Drama
Main • prjt 2 : (OTT) Drama Series • <Duty After School> • <Surfside Girls> • prjt 2 : (OTT) Crime/Action Series
• prjt 3 : (OTT) Mystery • <Alchemy of Souls> • <See 3> • prjt 3 : (OTT) Thriller
line-ups • prjt 4 : Dark Comedy/Thriller • <Little women> • <80 for Brady> • prjt 4 : Music/Comedy Movie
• prjt 5 : Horror/Thriller • <Island> • <Book Club 2> • prjt 5 : (OTT) Action/Adventure
18
 Strengthening Global Content Production by Multi-Studio

···

Motive Pictures
Production
Content Superba

···
···

Market
The Story Co. Expansion

Production Drama Queens

Core Competency

TV Series Multi-Genre Global Production OTT Platform

• Scripted Content • Movie, Animation, • Acquire Global Content • Fast Growing Subscribers
Production Drama, etc. Portfolio

• TV Oriented, OTT series • OTT, TV, Film, etc. • OTT, TV, Film, etc. • Global Expansion
(Region by Region)

19
 Single Indirect Sales ⇒ Direct Develop & Deliver Model

Current Business Model In-House Develop & Deliver

Format Sales Global IP Production & Sales

: Capped Yield regardless of the Result : Global Content Studio & Provider

<Better Late Than Never> <I Can See Your Voice>

IP Sales 2 Track Platform Business

(In-House + Partnership)
: Profit Shared w/ Local Key player : Engage in Full Usage of Retained IP

Single & Bundle sales Global ATL·BTL Production

<Snowpiercer> <Parasite>
: Global Conglomerate Led Market : Global Production Competency

Joint Investment
: Limited to simple Production

<Mr. Sunshine> <Crash Landing On You>

20
 No.1 K-Content OTT Platform

Subscriber Expansion Strategy TVING Original & Exclusive Content Line-up

1Q22 Paying Subscriber Growth

QoQ flat growth
Accelerate subscriber expansion
- By strengthening original and exclusive content
Enhance content library across all genres incl. drama, movie, digital
spin-offs, sports, concerts, etc.
<A year-end <Music Bites <Work later, <Bundesliga>
- By strategic alliance with powerful partners medley> : K-IDOL Edition 2> Drink now>
Utilize the strengths of our partners incl. traffic and content Scripted Variety Scripted Sports
TVING Original TVING Original TVING Original TVING Only

Paying Subscriber Annual Targets

2023(E)
2022(E)
2021(E)

2mn+ 4~5mn 7~8mn

∙ Beginning of TVING original ∙ Overseas expansion ∙ Solid subscribers

21
 Driving solid change throughout ESG in the environment and industry
ESG Philosophy ESG Core Value - ECP

CONTENTS
ECP
Eco-balanced Contents Production
PLANET CONTENTS
- Carbon Emissions Control
PEOPLE
- Creating Social Impact
- Waste Reduction - Enhancing Eco-system - Advancing Access
COMMERCE for Creators
ECV Green Green
- Happy Workplace
Audio Deliver
Eco-balanced Commerce Value chain Sets & Production Inclusion & Opportunity Descrip- Social
Studios Checklist Equity for Creators tions Message

ESG Milestones Governance Structure

2025 ESG Committee

(Board of Directors)
2022
· ECP-based Contents Release Executive
2021 Consultation Group
· ECP Guideline Announcement
· Environmental Management System Implementation
· ESG Report Initiation ESG Working Group
· ESG Committee launch under BOD
22
24
 Expand global business on the back of content and artist competency

Revenue Operating Income Net Income

(Unit: Wbn) (Unit: Wbn) (Unit: Wbn)

93.6 87.8
995.0 957.3 85.8
907.9 857.5
791.9 33.7
29.9 27.0 81.0
374.6 317.3 74.4
357.4 315.8 49.6
330.8 53.2
29.6 12.9
550.6 541.7 620.5 60.0 55.9 60.8
461.1
640.0 18.9
29.4 36.7
0.2 1.6
1Q21 2Q21 3Q21 4Q21 1Q22 1Q21 2Q21 3Q21 4Q21 1Q22 1Q21 2Q21 3Q21 4Q21 1Q22
Entertainment Commerce Entertainment Commerce

[1Q22] Revenue W957.3bn (YoY +20.9%), Operating Profit W49.6bn (YoY -47.0%)
: Entertainment - Revenue W640.0bn (YoY +38.8%), OP W36.7bn (YoY -38.8%), yielded solid growth from media and music division
: Commerce - Revenue W317.3bn (YoY -4.1%), OP W12.9bn (YoY -61.6%), GMV dampened from lacked TV commerce traffic and burdened margin

[2Q22] Reinforce content and brand competitiveness, expect to see rise in offline related revenue from music and movie div.
: Media – Expand TV·Digital M/S via content competitiveness, Commerce – Recover GMV and strengthen product portfolio
: Pictures – Resume and optimize new release timeline, Music – Resume concerts and global performances, and new albums releases underway

25
 Top-line continues to climb on strong performance from premium content

(Unit: Wbn) (Unit: Wbn) Major shows

<Twenty-Five Twenty-one>
546.4 218.6 Feb 12th ~ Apr 3rd (16 eps)
456.4 442.8 489.2 Highest rating 11.5%
125.9
386.2
141.6 130.1 177.8
101.7 218.6
96.6 100.4 89.4 96.6 100.4 89.4
98.2 <Military Prosecutor Doberman>
62.6 62.8 66.5 69.1
63.3 98.2 Feb 28th ~ Apr 26th (16 eps)
123.0 155.5 149.4 93.7
155.5
132.9 74.8 80.3 98.8 82.3 Highest rating 10.1%
14% 13% 14% (2%) 6%
1Q21 2Q21 3Q21 4Q21 1Q22 1Q21 2Q21 3Q21 4Q21 1Q22
<Unexpected Business 2>
Ads Subscription Content Sales Premium Ad. Feb 17th ~
Highest rating 7.5%
Content Sales Others

[1Q22] Revenue W546.4bn (YoY +41.5%), Operating Profit W33.3bn (YoY -38.2%)
: Solid growth from TV ads (YoY +8.1%) on the back of popular line-up, along with robust growth from digital (YoY +55.8%) and inclusion of EC
: OP softened due to expanded TVING original capex, and one-off losses from delays and release of EC’s production

[2Q22] Bolster content competency and expand TV  digital market share

: Release anchor IPs <Our Blues>∙<The Backpacker Chef>∙<Queendom2>, renovated channels<tvN STORY>∙<tvN SPORTS> to target wider crowd→Expanded client pool
: Continue to accelerate TVING subscriber growth by encouraging genre diversification and promote franchise IP creation

EC : Endeavor Content consolidated 1Q22

26
 Merchandise volume to rebound with competitive product mix

[ Revenue ] (Unit: Wbn) [ GMV ] (Unit: Wbn) Product Portfolio

374.6 [Profitable Products]

357.4 1.1
330.8 315.8 317.3 983.2 949.3 949.6 Others
100%

32.2 42.3 905.1 911.1 5.7

28.0 23.1 19.9 25.1
90%
7.1 < the A+G >
32.7 29.7 22.7 20.6 Interior 80% 16.7
178.0 188.7 523.4 513.2 528.8
70%
163.6 152.4 464.1 502.7 Fashion 60%
/ Jewelry 11.6 < Celeb Shop >
171.2
Hair / Cosmetics
50%

40% 31.7 < Odense>

139.2 147.2 130.6 143.6 436.7 416.2 418.3 395.7 387.9 Appliances
30%
116.4
20%
Food / houseware < @sential >
10% 26.0
8% 9% 8% 4% 10%

1Q21 2Q21 3Q21 4Q21 1Q22 1Q21 2Q21 3Q21 4Q21 1Q22 Apparel 0% < Karl Lagerfeld >
TV Digital Others OPM TV Digital Others 1Q22

[1Q22] Revenue W317.3bn (YoY -4.1%), Operating Profit W12.9bn (YoY -61.6%)
: GMV suffered (YoY -5.2%), especially in the categories of living (appliances+interior) and supplements as reopening fostered outdoor activities
: Margin squeezed due to one-off Inventory loss(YoY -3.6bn), and incremental SG&A expenses (advertising, labor and platform commission)

[2Q22] To continue strengthen digital commerce and PB line-up

: To improve profitability concentrating in fashion∙beauty category, and gain competitiveness in brand business by expanding private·licensed brand
: To launch women’s apparel digital platform, as part of digital transition and core product distribution channel extension

27
 Box office reopens, blockbusters scheduled for release

(Unit: Wbn) (Unit: mn, %) Major Movie

<Broker>
33.1 32.8 Release date : Jun. 8th
28.8 27.0
22.7 11.1
18.2 22.5
7.1 7.8 21.0
0.7 <Decision to Leave>
0.2 5.2 1.6
14.4 5.3
9.0
3.2 0.2 9% 9% Release date : Jun. 29th
5.0 5.5 4.9
0.6 1.0 6%
(0%) 1% 2%
(14%)
(43%) (30%) (36%) 1.1 1.9 0.2
0.1 1.2
1Q21 2Q21 3Q21 4Q21 1Q22 1Q21 2Q21 3Q21 4Q21 1Q22 <Alienoid>
Theater Ancillary Musical Release in 3Q22
Others OPM Moviegoers Distribution M/S

[1Q22] Revenue W27.0bn (YoY +18.6%), Operating Loss W9.4bn (YoY CR)
: Fall in theater revenue due to the absence of new releases, lackluster B.O. performance in 4Q21 caused decrease in ancillary revenue (YoY -66.0%)
: Despite successful releases, <Bergen> - Turkey and <Sweet Trap> - Vietnam, margin eroded due to sluggish <Hide&Seek> - US

[2Q22] Ready for the B.O. recovery in the reopening

: <Broker> and <Decision to Leave> have been invited to the official competition at the Cannes Film Festival
: Jun. 8th <Broker> - Song Kang-ho, Gang Dong-won, Bae Doo-na and Lee Ji-eun, Jun. 29th <Decision to Leave> -Tang Wei, Park Hae-il, 3Q <Alienoid>

28
 New albums underway, live concerts to resume

(Unit: Wbn) (Unit: Wbn) Major Content

98.5 7.4
Released on Jan 3rd
5.7 First week sales : 206k
65.4 65.8 45.0 66.6
52.2
22.7 27.2 32.2
3.0
15.9
53.5 0.9 Released on Jan 10th (repackaged)
42.8 38.6
0.7
36.3 34.4 First week sales : 510k

12% 3% 17% 20% 19% 1Q21 2Q21 3Q21 4Q21 1Q22

1Q21 2Q21 3Q21 4Q21 1Q22
]
Albums/records Others OPM Concert revenue
Jan 7th ~ Jan 9th (3 Concerts)

[1Q22] Revenue W66.6bn (YoY +27.7%), Operating Profit W12.9bn (YoY +107.0%)
: In-house artists <Kep1er> <ENHYPEN> continue to gain popularity as their newest records hits another milestone in the local chart
: In-house Japanese artists <INI>  <JO1>’s record sales continues to grow on the back of global fandom expansion

[FY2022] To continue to release In-house artists’ music and resume global concerts
: In-house artists including <INI>, <JO1>, <TO1> to resume offline appearances as <KCON 2022> global tour kicks off
: Domestic business to grow as in-house artists including <DaVichi>, <JoYuri>, <TO1> to release new records along with resuming of offline business

29
30
(Unit: Wbn) 4Q21 1Q22 QoQ (%)

Total Assets 7,941 8,796 10.8

Current Assets 2,658 2,350 (11.6)

Cash and Cash Equivalents 1,287 458 (64.4)

Other Current Assets 1,371 1,892 38.0

Non-Current Assets 5,280 6,446 22.1

Tangible Assets 1,121 1,125 0.4

Intangible Assets 1,322 2,202 66.6

Total Liabilities 3,737 4,602 23.1

Current Liabilities 2,323 2,575 10.8

Non-Current Liabilities 1,414 2,027 43.3

Shareholders' Equity 4,203 4,195 (0.2)

Equity capital 212 212 -

Retained Earnings 1,334 1,297 (2.8)

Other Reserves 2,232 2,043 (8.5)

Key financial ratios

(Unit: %) 4Q21 1Q22 QoQ

Current Ratio (%) 114.5 91.3 -23.2%p

Net Debt Ratio (%) 13.8 38.1 24.2%p
Cash Ratio (%) 63.9 32.5 -31.5%p
31
 (Unit: Wbn) 1Q21 4Q21 1Q22
% YoY % QoQ

Sales Revenue 792 995 957 20.9 (3 . 8 )

Media 386 489 546 41.5 11.7

Commerce 331 375 317 (4.1) (15.3)

Pictures 23 33 27 18.6 (17.8)

Music 52 98 67 27.7 (32.4)

OPEX 698 965 908 30.0 (6 . 0 )

COGS 389 597 544 39.7 (8.9)

SG&A 309 368 364 17.8 (1.2)

Operating Profit 94 30 50 (4 7 . 0 ) 67.5

Non-Operating PL 7 (8) (46) tr cr

Financial PL 5 (15) 4 (17.0) tb

Equity method G/L 13 35 (9) tr tr

Others (11) (27) (41) cr cr

Pre-tax profit 100 22 4 (96.0) (81.8)

Tax Expenses 19 3 2 (87.6) (18.5)

Ongoing Operating Income 81 19 2 tb (91.6)

Discontinued Operating Income 0 0 0 - -

Net profit 81 19 2 (9 8 . 0 ) (9 1 . 6 )

32
34
 Advancing into the Global market with Premium IP & Digital platform

<Domestic Market> <Global Market>

432
20 1,054
$bn. $bn.
172
7.8 81 43
1.3 1.6 2.9
OTT Cinema
영화 TV ad. 디지털광고
방송광고 Digital ad. OTT
OTT Cinema
영화 TV ad. 디지털광고
방송광고 Digital ad.

Linear TV Digital Platform, D2C

Domestic Oriented Broadening Global Business

Premium IP Franchise IP & Convergence

Legacy Business Metaverse, NFT

35
 Top-line Growth through Digital New Biz. in Jumping Market

Positive Growth for Digital Media – Extend and Expand Content Business based on Long-tail

: 2020(E) domestic ad. market $13.5bn - digital ad. to grow to 52% of total ad.

: 2018(E) video streaming market $17bn - 47% from mobile ad., driving growth

: Digital content production system + new biz. model → Secure growth in growing domestic/overseas market

Domestic Ad. Mkt., Positive Outlook for Digital Ad. Video Streaming Mkt. in China, Mobile Ad. Driving Growth
($ bn) ($ bn)
16 25
Digital Mobile Video Ad
14
TV 20 Online Video Ad
12
Printing Others
10 15
Others
8
10
6

4 5
2
0
0
2012 2013 2014 2015 2016 2017 2018E 2019E
2001 2007 2013 2019
source: KOBACO, CJ ENM source: China Internet Watch, iResearch, CJ ENM
36
 Revenue Diversification from Media-Mix

Traditional TV ad. Paid VOD Models Digital CPM ad. Digital CPV ad.

. UAP / 15 sec. . price per episode . cost per millennium . cost per view

16 W mn 1 W th 10 W th 10 won

+ X + X

10 viewership
% ratings 10 mn views 1 ‘000
impressions 1 bn
views

Cost per household Gross Sales Cost per impression Gross Sales
10 won W10bn 10 won W10bn

Promote Ad. Effectiveness

Extension of TV-digital media-mix solution

15 TV Digital : Diversify marketing tools
Increase
... : Expand ad. types and solution mix – footage ad., PPL etc.
Channel Platform Advertiser
Mix Mix ROI Competitive edge in analyzing ad. effectiveness
: In-house agencies analyzing TV & Digital ad.
Extend Advertisement Value-Chain

37
 Studio Dragon, aiming for new growth in Asian Contents market

R&D

Immerse in local market Story

54.5%
. Expand distribution
. Co-produced contents

Production

100% 100% 100% 100% The Spin-off of Drama subdivision, New entity for the Drama
: Acquisition of the well-known production company
Culture Hwa & Dam → Develop high-end dramas
KPJ GTIST
Depot Pictures
Launch of a major studio to lead the content market
Culture Depot : 2013 <My Love from the Star>, <来自星星的你> : Expertise in storytelling, diversified genre contents,
: 2016 <The Legend of the Blue Sea>, <蓝色海洋的传说>
Introducing a cinematic quality to TV storytelling
Hwa & Dam Pictures : 2016 <Descendants of the Sun>, <太阳的后裔>
: 2016 <Goblin>, <鬼怪>
Growing into a global production company
KPJ : 2003 <Dae Jang Geum>, <大长今>
: 2011 <Deep Rooted Tree>, <树大根深> : Local-partnership, co-produced contents
38
 Paving the way to become “Content Powerhouse”

Quality drama production to enlarge content library going forward

: Viewership rating of dramas constantly improving – from recording low-single digit to achieving record-high rating

: Growing recognition from viewers leading to increasing ads (TV & digital) and stronger channel branding

: Expect to leverage massive original content library to maximize IP utilization in the long run

Viewership Rating of Major Fri/Sat Dramas UAP of Major Fri/Sat Dramas

Crash landing on you (Wmn) 21.7
25% 20.7
2020 Reply 1988
Goblin
20% 2015
2016 13.8

10.4
15%
Mr. Sunshine
2018
10% 3.5
The Incomplete 1.7
2014
5%
Gabdong: The Serial Killer 2014 2014 2015 2016 2018 2020
2014 Gabdong: The Incomplete Reply 1988 Guardian Mr. Sunshine Crash landing
0% The Serial Killer on you
Ep.01 Ep.03 Ep.05 Ep.07 Ep.09 Ep.11 Ep.13 Ep.15 Ep.17 Ep.19 Ep.21 Ep.23

Source: Nielson Korea, CJ ENM Source: CJ ENM

39
 Partnership Accelerates Move into the Global Market

 Partnership in New Corp.

Advisor : Integration of Game Biz. (Netmarble & CJ Games)
Jun Hyuk, Bang : Collaborate with Tencent for higher synergies
and stronger publishing
35% 36% 28%
 Equity Investment from Tencent
: US $500mn with 28% stake
: As a fully-loaded Strategic Investor rather than FI
CJ Games
 Removal of Regulatory Barrier
Netmarble Games
: Restructuring to facilitate M&A
(Developing studios are great-grandsons of
Subsidiary Studios
the holding company. Partial acquisition is
banned by FTC in current conditions)

Netmarble Netmarble Netmarble Netmarble Overseas

N2 Nexus Monster Npark branch

* Current stakes after IPO (May 10, 2022):

Equipped to Become a Global Player
Mr. Bang 24.1%, CJ ENM 21.8%, Tencent 17.5%, Ncsoft 6.8%
(Ncsoft initially held a stake of 9.8% through a capital increase in Feb 2015)
40
 Global OTT Market Projection Domestic OTT Market Projection
($ bn) ($ mn)
100 2,000
87
81
80 73
1,500 1,425
66 1,301
58 1,140
60
46 970
1,000 832
40 682

500
20
CAGR +11.1% CAGR +13.1%
0 -
2019 2020 2021(E) 2022(E) 2023(E) 2024(E) CAGR +24.7% 2019 2020 2021(E) 2022(E) 2023(E) 2024(E)
Source : PwC, CJ ENM Source : PwC, CJ ENM

Service positioning of platforms Service positioning of platforms

Subscription C
Business Model Type of Contents Platform
Netflix
A A Subscription RMC TVING
TVING

Ready B Ads UCC CH DIA

Creator
Made
Content
B Content C Subscription RMC Netflix
CH DIA Kakao TV

D E D Ads UCC Youtube

YouTube Youku Naver TV

E Ads UCC + RMC Youku Tudou
Tudou F2P w/ Ads
41
Source : CJ ENM Source : CJ ENM
 Original Brand Licensed Brand Private Brand GMV growth

(W Tr)

천
5.0

4.0 4.0 4.0 40%

4.0 3.7
Fashion/Beauty

3.0

20%
2.0

15.0%
1.0 11.0%
6.0% 7.7%
0.0 0%
2017 2018 2019 2020
Total GMV % (Out of Total GMV)
Living

Fortify PB category based upon product competitiveness

: Original brand developed with in-house capabilities
Supplements

: Licensed product with external brand partnerships

Health

Currently 30 brands, pursuing expansion of PB categories

: Men’s Fashion, bedding, interior, beauty etc.

42
 Media Pictures

[Scripted Format] [Pictures]

<Our Blues> (Apr 9th ~ Jun 12th) : Sat/Sun Drama on tvN
<Broker>
<Sh**ing stars> (Apr 22nd ~ Jun 11th) : Fri/Sat Drama on tvN (Released on 6/8)
<The Killer's Shopping List> (Apr 27th ~ May 19th) : Wed/Thu Drama on tvN
<Decision to Leave>
<Link: Eat, love, kill> : Mon/Tue Drama on tvN
(Released on 6/29)
<Eve> : Wed/Thu Drama on tvN

<Monstrous> (Apr 29th ~ ) : Drama on TVING

<Rose Apartment> (May 13th): Drama on TVING Music

[Non-scripted Format]
[Albums / Records]
<Youn's Unexpected Journey> (May 8th ~ Jun 5th) : Variety show on tvN
<JO1>, <INI>, <TO1>
<The Backpacker Chef> (May 26th ~ ) : Variety show on tvN

<Seoul Check-In> (Apr 8th ~ ) : Variety show on TVING OST : <Queendom 2>, <I can see your voice 9>

<The 7 Billion's Choice> (Apr 28th ~ Aug 4th) : Variety show on tvN
[Concert / Convention]
<Be Mbitious> (May 24th ~ Jun 28th) : Variety show on Mnet
<KCON 2022>
<Again, Unni> (Apr 4th ~ May 23rd) : Variety show on tvN STORY

<Cheers to Another Week> <Lim Young Woong>, <Pentagon>

(May 2nd ~ Jun 20th) : Variety show on tvN STORY

43