I.

INTRODUCTION

All Filipinos are known for being meticulous when it comes to household chores. As part of our everyday
fundamental necessities, along with having food, a place to live, and clothing, we also need to do our laundry.
Laundry maintenance maintains hygiene and prevents stains and dirt from entering our bodies and spreading
sickness and infection. Housewives are primarily responsible for performing laundry and home chores. Laundry
can be a strain for some people because most people don’t have the time doing laundry because they’re too busy
with work and other responsibilities.

EJ Wash and Fold provides people an easy and efficient way to wash and make their clothes clean. Most
people nowadays want to use an effortless way to do their task because some of them are tired from work; some
are just too lazy to handle washing their clothes. EJ Wash and Fold offers a service that can handle the simple task
which is washing, drying, ironing, folding, and packaging their clothes for them to be able to have a ready to wear
clothes.

II. OBJECTIVE OF THE STUDY

 To satisfy the customers to their services.

 To maintain a clean and safe environment
 To use high-quality cleaning materials

III. LIMITATION OF THE STUDY

EJ Wash and Fold focuses only on the product and services they offer like washing, drying, ironing, folding, and
packaging the laundry.

IV. BUSINESS OVERVIEW

EJ Wash and Fold is a new laundry business in Sindangan. EJ which stands for the partnership of Elma and Jill
Rose with previous business expertise created the company. We can assure that we can handle people, finances and
operations, which will enable us to open up a profitable laundry business. EJ Wash and Fold will oversee the
laundry shop day-to-day operations, and we are employing personnel to help us in running our laundry business.

V. MISSION AND VISION

VISION

- To provide quickly and convenient services to customers.

- To be one of the popular and successful laundry shop in the Municipality of Sindangan.
MISSION

- To expand the laundry shop

- To attract customers
- To earn profit

VI. WHY WILL PEOPLE CHOOSE OUR SERVICE?

People choose our services because we do good and quick services. Aside from having high-quality
materials, we also offer good services at a lower price. We value our customer most. We offer them services that
they will never regret that the money they paid will not be wasted and we always ensure that the services we offer
for them will meet their satisfaction.

VII. SWOT ANALYSIS

STRENGTH

-customer loyalty

-accessible area

-lower price

-quick and convenient

WEAKNESSES

-brownout

-high price of the materials used in process

-destroyed machine

-poor services

OPPORTUNITIES

-lazy to do hand washing

-have no time to do hand washing

-rainy days
THREATS

-high competition

-not accessible area

-no staff to operate

VIII. STP ANALYSIS (SEGMENTATION, TARGETING AND POSITIONING)

SEGMENTATION

 The segment for EJ Wash and Fold are people who have no time to wash their clothes, people who are
always in a hurry and to those who are lazy to wash their clothes.

TARGETING

 The target market of EJ Wash and Fold is come from different backgrounds especially those people who
are full time workers that have no time to wash their clothes, always in a hurry people, and lazy people to
do hand washing.

POSITIONING

 For customers who are busy and have no time to do hand washing, EJ Wash and Fold is a perfect laundry
shop that offers a good, quick and convenient services at a low price, so customers will never regret every
time they go to EJ Wash and Fold because we are always willing to serve the customers anytime.

IX. MARKET FOCUS (5P’S)

PRODUCT

EJ Wash and Fold provide dry clean services for clothes, curtains, carpets, blankets and others. EJ Wash and Fold
will provide high quality laundry services to the residents of Sindangan especially those who have no time to do
hand washing. We will introduce new and fast technology in this sector to capture the market.

PRICE

Since we are new in the laundry business, we will set the initial prices lower than their competitors. The pricing is
based on per kilogram basis. We will offer the quality and convenience of our service at a price lower than other
players in the market. We will also issuing a loyalty card to our loyal customers to give them 10% and above
discount depending on the service they take from us.
PLACE

EJ Wash and Fold is located at sentro Poblacion, Sindangan Zamboanga del Norte where you can visit from
service hour 9:00 a.m to 5:00 p.m. It is a place where you can feel safer and convenient.

PROMOTION

EJ Wash and Fold use some different means of communication with their customers and promotion for their
services. They are also active on social media sites, including facebook, twitter, and instagram.

PEOPLE

EJ Wash and Fold staffs will properly trained and always do their duties to serve the customers properly in order to
avoid any accidents of washing, ironing and packaging the laundry; also to avoid giving the laundry to the wrong
owners.

X. SUMMARY

This marketing plan was designed to EJ Wash and Fold, a kind of laundry business located in Poblacion,
Sindangan Zamboanga del Norte. Its goal is to provide quickly and convenient services to the customers all over
the Municipality of Sindangan. This marketing plan contains objectives mission and vision to understand the
market and society’s position.

In addition, it tells the market’s difficulties and opportunities as well as marketing strategies to increase
sales and attract target customers which are the residents of the community that came from all different
backgrounds.
MARKETING PLAN
OF
EJ WASH AND FOLD

JILL ROSE B. DUMALAGAN

ELMA T. LIZARAN