Casey - Perbandingan Benchmark

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RevPar

Revenue per available room (RevPAR) is a metric used in the hospitality industry to measure hotel
performance. The measurement is calculated by multiplying a hotel's average daily room rate (ADR)
by its occupancy rate. RevPAR is also calculated by dividing a hotel's total room revenue by the total
number of available rooms in the period being measured.

RevPAR Example

For example, a hotel has a total of 150 rooms, of which the average occupancy rate is 90%. The
average cost for a room is $100 a night. A hotel wants to know its RevPAR so it can accurately assess
its performance. The hotel manager can calculate the RevPAR as follows:

($100 per night x 90% occupancy rate) = $90.00

The hotel's RevPAR is, therefore, $90.00 per day. To find the monthly or quarterly RevPAR, multiply
the daily RevPAR by the number of days in the desired period. This calculation assumes all rooms are
the same price.

The hotel manager can make key assessments and decisions regarding the hotel property based on
the RevPAR. The manager can see how well the hotel is filling its rooms and how wisely the average
hotel room is priced. With a $90 RevPAR but a $100 average room, the hotel manager could reduce
the average rate to $90 to help realize full capacity.

RevPAR adalah pengukuran hasil yang berfokus pada pendapatan per kamar yang tersedia (Kasavana
& Brooks, 1991). RevPAR memberikan informasi mengenai penjualan yang dihasilkan untuk setiap
kamar yang dimiliki hotel yang dapat dijual kepada tamu Wisyaha (2010). RevPAR (Revenue Per
Available Room) merupakan kombinasi dari persentase occupancy dengan ADR (Average Daily Rate)
(Schmidgall, 1990).

Strategi penetapan harga kamar dapat diukur dengan RevPAR (revenue per available room)
merupakan metriks yang dapat memberikan informasi mengenai berapa banyak yang didapatkan
sebuah hotel dan jumlah revenue yang bisa disetorkan ke rekening bank hotel setiap harinya.
RevPAR dihitung berdasarkan total room revenue dibagi total jumlah kamar yang ada, bukan jumlah
kamar yang terjual. RevPAR memiliki indikator yang cukup untuk menentukan langkah selanjutnya
dalam pengaturan yield/revenue. Ini dikarenakan RevPAR memiliki metriks tetap yang konsisten
yang bisa digunakan untuk mengevaluasi kinerja hotel dalam menghadapi persaingan dengan
kompetitor

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