Question # 1 of 10 ( Start time: 08:44:30 PM ) Total Marks: 1

A firm is developing a new product and has placed the advertisement of the product. The
firm is at which stage of the new product development process?
Select correct option:

Commercialization
Concept development
Beta testing
Business Analysis

Question # 2 of 10 (Start time: 08:44:56 PM Total Marks: ) 1

Which of the following gives the exact position of a company’s product with respect to
market?
Select correct option:

Market analysis
Consumer analysis
Macro analysis
Micro analysis

Question # 3 of 10 (Start time: 08:45:28 PM ) Total Marks: 1

Identify the type of packaging for ice creams.
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Primary packaging
Secondary packaging
Transport packaging
Decorative packaging

Question # 4 of 10 (Start time: 08:46:04 PM Total Marks: 1 )

Tight cost control is associated with which of the following strategy?
Select correct option:
 Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 5 of 10 (Start time: 08:46:34 PM Total Marks: 1 )

In the _____, the firm faces a trade-off between high market share and high current
profit.
Select correct option:

Introduction stage
Growth stage
Maturity stage
Decline stage

Question # 6 of 10 (Start time: 08:47:03 PM ) Total Marks: 1

Relationship marketing is also known as:
Select correct option:

Brand marketing
Value marketing
Loyalty marketing
Experiential marketing

Question # 7 of 10 (Start time: 08:47:31 PM Total Marks: 1 )

Which of the following is NOT included in business analysis?
Select correct option:
 Management analysis
Cost analysis
Sales forecast
Profit analysis

Question # 8 of 10 (Start time: 08:48:13 PM Total Marks: ) 1

Which of the following are products and services bought by final consumers for personal
consumption? These include convenience products, shopping products, specialty
products, and unsought products.
Select correct option:

Material and parts

Consumer products
Industrial products
Capital items

Start time: 08:48:49 PM Total Marks:

uestion # 9 of 10 ( ) 1
Which of the following 4Ps of marketing mix involves decisions regarding brand images,
sizes, warranties, returns, designs and features?
Select correct option:

Product
Price
Promotion
Place

Question # 10 of 10 ( Start time: 08:49:50 PM ) Total Marks: 1

Retailers are considered under which of the following environment?
Select correct option:

Broad
Weak
Task
Competitive