BM1913

Names Jhanine Mae O. Fortinto _____________ Section BSBA 221 Date _

ACTIVITY
DHL and Shopee Partnership
DHL and Shopee launch new partnership, enabling China sellers to easily access Thai consumers. DHL
eCommerce, a division of the world’s leading logistics company, Deutsche Post DHL Group (DPDHL),
announced a partnership on October 2018 with Shopee, a leading e-commerce platform in Southeast
Asia and Taiwan. The partnership enables sellers in China to access consumers nationwide in Thailand,
with an expansion of the partnership to other Southeast Asian markets in the pipeline (Bloomberg,
2018). “Direct selling to overseas consumers has never been easier and has become a key growth driver
for many businesses, with e-commerce as an easy platform to enable international expansion. With
logistics as a key enabler for cross-border retailing, we want to empower our customers to tap into this
huge growth opportunity,” says Zhi Zheng, Managing Director, DHL eCommerce Greater China & North
Asia. DHL guaranteed to provide effective and efficient logistics services through their massive volume of
trucks and planes, as Thailand is accessible from China by land. With DHL eCommerce integrated on
Shopee in China, sellers can easily sell and deliver on a single platform and keep track of all shipments
directly through their mobile applications (Bloomberg, 2018).
“In recent years, we have witnessed the rapid development of Southeast Asia’s e-commerce market,
and a growing number of Chinese brands and sellers are staking a claim in this e-commerce goldmine.
However, the geographical complexity of this region has created some logistical challenges. As a leading
e-commerce platform in Southeast Asia, Shopee has built its Shopee Logistics Servcies (SLS), a highly
efficient logistics delivery network that links China with Southeast Asia. We are delighted to work with
DHL, the world’s leading logistics service provider, to grow SLS from strength to strength. Our
collaboration will make Shopee the e-commerce platform of choice for cross-border sellers in China who
aspire to sell into Southeast Asia,” said Jianghong Liu, Head of Shopee Cross Border eCommerce
(Bloomberg, 2018). Currently, Shopee’s SLS is operational in seven (7) markets in Southeast Asia and
Taiwan. With shipping costs 20% to 30% lower than typical market rates and better transit times, SLS
makes cross border logistics a breeze for Chinese sellers. The collaboration between Shopee and DHL
eCommerce will further enhance the capabilities of SLS. DHL will provide Shopee sellers and buyers with
door-to-door logistics services, ensuring products will reach consumers in Thailand safely and quickly
(Bloomberg, 2018).

Answer the following items: (3 items x 10 points)

1. Identify the modes of transport DHL uses.
The modes of transport DHL uses is intermodal carriers. Based on the scenario, there are
different types of modes. Also, DHL shows that they provide effective and efficient logistics services even
they have a large volume of orders online. Because of this, DHL uses different kinds of transportation such
as trucks and planes to deliver their products to the customers.

2. Analyze and describe the clause/s of Incoterms involved in the delivery service of Shopee to
their customers.

The clause of Incoterms involved in the delivery service of Shopee to their customers is
Carriage Paid To or CPT. In this clause the seller is the one who pay the cost of carriage to the agree
destination. Also, if the product or items has a damage or loss, the seller may do some action because
seller is the one who have obligation to do their services.
 3. Propose an optimal and cost-efficient transport mode/s for DHL in conveying goods from China
to Thailand.

In my own perspective, the optimal and cost-efficient transport mode for DHL in
conveying goods from China to Thailand is still Intermodal Carriers because if they use different modes
such as trucks or planes. Also in this transport mode, it can reduce the damage of the products because
they always secured when they ship the product.

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence, supporting
8
details, and factual scenarios
Organization Expressed the points in a clear and logical
2
of ideas arrangement of ideas in the paragraph
TOTAL 10
Lifted and modified from:
Bloomberg (2018). DHL and Shopee launch new partnership, enabling China sellers to easily access Thai consumers. Retrieved on November 6, 2019, from https://www.bloomberg.com/press-releases/2018-10-
19/dhl-and-shopee-launch-new-partnership-enabling-china-sellers-to

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