One Indian company that can be discussed in the context of the new product development (NPD)

process is Tata Motors.

Tata Motors is one of the leading automobile manufacturers in India and has recently undergone a
major transformation in terms of their product portfolio. The company has been focusing on launching
new and innovative products that cater to the evolving demands of the consumers in the country.

Tata Motors has a well-structured NPD process that consists of several stages, including idea generation,
product design and development, market testing, and commercialization. The company also has a
dedicated research and development team that is responsible for conceptualizing, designing, and
developing new products.

One notable example of Tata Motors’ successful NPD process is the Tata Nexon Electric SUV, which was
launched in early 2020. The Nexon Electric is the first all-electric SUV from Tata Motors and has received
a positive response from the market.

The NPD process for the Tata Nexon Electric SUV began with the idea generation stage, where the
company identified the growing demand for electric vehicles in India. The company then went on to
conduct extensive market research to determine the target audience, consumer preferences, and
competition in the segment.

The design and development of the Tata Nexon Electric SUV involved the use of advanced technologies
and state-of-the-art design tools. The company worked with its suppliers to integrate the electric
powertrain seamlessly and ensure that the vehicle met all safety and quality standards.

Before the commercial launch of the Tata Nexon Electric SUV, the company conducted several market
tests, including test drives and consumer feedback surveys. The tests helped the company fine-tune the
product and address any issues that arose.

The commercialization stage involved the production and launch of the Tata Nexon Electric SUV in the
market. The company set up an extensive distribution network and marketing campaign to create
awareness and generate demand for the product.

In conclusion, Tata Motors is an Indian company that has successfully implemented an NPD process to
launch new and innovative products in the market. The example of the Tata Nexon Electric SUV
demonstrates how the company has leveraged its research and development capabilities to create a
product that meets the evolving needs of the consumers in the country.
Information about tata motors

Tata Motors Limited is an Indian multinational automotive manufacturing company that designs,
manufactures, and sells a range of vehicles, including cars, trucks, buses, and military vehicles. The
company was founded in 1945 and is headquartered in Mumbai, India.

Tata Motors is one of the largest automobile manufacturers in India and has a presence in several other
countries, including the United Kingdom, South Africa, and Thailand. It is also the parent company of
luxury carmaker Jaguar Land Rover.

The company’s product portfolio includes passenger cars such as the Tata Tiago, Tigor, and Nexon,
commercial vehicles such as the Tata Ace, Super Ace, and Xenon, and buses such as the Tata Ultra and
Marcopolo buses. In addition, Tata Motors produces electric vehicles such as the Tata Tigor EV and
Nexon EV.

The company’s operations also extend to the development of technology for hybrid and fuel cell
vehicles. It has partnerships with several companies such as Volkswagen, Fiat, and JLR to develop
engines, technology, and components.

Tata Motors is committed to sustainability and has implemented several initiatives to reduce its carbon
footprint and promote sustainability in its operations. The company is also actively involved in various
social initiatives aimed at improving the quality of life of communities around its operations.
One example of an Indian based company that uses the New Product Development (NPD) process is the
fast-moving consumer goods (FMCG) giant, Hindustan Unilever Limited (HUL).

HUL’s NPD process involves various stages, including screening, idea generation, concept development,
prototyping, and market testing. The company has a dedicated R&D team that continuously comes up
with new ideas for product innovation.

For instance, HUL launched a new variant of its popular brand Dove in 2019, called Dove Body Yogurt.
This product innovation was the result of a thorough NPD process, involving the identification of a
market gap, rigorous testing for product efficacy, and consumer feedback on the product’s scent and
texture.

HUL’s NPD process also ensures that the company takes into consideration factors such as affordability,
sustainability, and scalability. For instance, the company’s Lifebuoy brand launched a range of affordable
hand sanitizers during the COVID-19 pandemic, ensuring that it addressed a pressing consumer need
while also providing an affordable solution for low-income households.

Overall, HUL’s NPD process has been key to its success in the FMCG sector, enabling the company to
stay ahead of the competition, meet customer needs, and drive growth.
Full HUL

One Indian based company that follows a full New Product Development (NPD) process is Hindustan
Unilever Limited (HUL), a consumer goods company that offers products in categories such as personal
care, home care, foods, and beverages.

The following is an example of HUL’s NPD process for a new personal care product:

Idea Generation: The first step in the NPD process for HUL is to generate new product ideas. This can be
done through brainstorming, customer feedback, or market research. In this case, HUL may decide to
develop a new shampoo that caters to people with sensitive skin.

Idea Screening: Once ideas have been generated, HUL will screen them to determine which ones are
worth pursuing. The company will consider factors such as market size, potential demand, and
compatibility with its existing product line.

Concept Development: In this stage, HUL will develop a detailed concept for the new shampoo. This will
include the product’s features and benefits, its target customer segment, and the channels through
which it will be sold.

Product Development: HUL’s R&D team will develop a prototype of the new shampoo, test it to ensure
it meets quality standards, and refine the formula as needed.

Test Marketing: In this stage, HUL will conduct a small-scale test of the new shampoo in a limited
geographic area to gauge consumer response and fine-tune its marketing approach.

Product Launch: If the test marketing is successful, HUL will launch the new shampoo in the market. This
will involve creating advertising campaigns, developing packaging, and getting the product into retail
stores through HUL’s distribution network.

Product Evaluation: After the launch, HUL will continue to evaluate the new shampoo’s performance.
This will involve collecting feedback from customers, tracking sales, and making changes as needed
based on the results.
By following a full NPD process like this, HUL is able to ensure that its new products meet the needs of
its customers and are successful in the market.