TECHNOLOGICAL UNIVERSITY OF THE PHILIPPINES

COLLEGE OF ARCHITECTURE AND FINE ARTS

AYALA BLVD. COR. SAN MARCELIMO ST., ERMITA, MANILA

FINE ARTS DEPARTMENT

FINALS: REBRANDING
TUPPERWARE: FOOD DRIVE CAMPAIGN

Copywriting

Submitted to:

JESA DE VERA

Submitted by:

GROUP 6

Almeria, Wilmalyn Claire

Azaña, Maria Ella Niña
Gadol, Aaliyah Amor G.
Gesulgon, Bianca Louise
Yangco, Patricia

BFA-3B

February 04, 2023

A.Y. 2022-2023
 TABLE OF CONTENTS

1
Company Overview……………..…………………………….……………………………….
2
Original Reference……………………………………………………………………………..
3
Creative Brief...…………………………………………………………………………..…….
6
Poster...…………………………………………………………………………………….…...
7
Jingle…..……………………………………………………………………………………….
8
Script for TVC...……………………………………………………………………………….
12
Storyboard.....………………………………………………………………………………......
13
Case Study……….……………………………………………………………………………..
 COMPANY BACKGROUND

Tupperware was introduced in the Philippines in 1966 and has since become a household name,
changing the lives of millions of Filipinos through its world-class products and the limitless
income opportunities it offers. In 2007,

Tupperware Philippines merged with Sara Lee Direct Selling Philippines to become what was
known as Fullerlife Direct Selling Philippines. Today, we are proudly known as Tupperware
Brands Philippines to reflect our strong heritage while conveying that we are a multi-brand,
multi-category direct sales company.

Today, Tupperware continues to innovate to benefit our consumers, partners, and planet. We're
making life easier and better through our loved and trusted products while benefiting our local
communities. What motivates us is knowing that we can positively impact the planet by creating
eco-friendly food storage solutions to keep food fresher longer, by reducing food waste, and by
facilitating healthy on-the-go food.

Strategic Blueprint

When we distill down our business model, there are four key elements which we have identified
that are critical success drivers for every market's success. In essence, they are our formula. Our
continued growth is not due to luck; it is because we understand how to execute this formula:

Developing innovative products with great design

Creating entertaining selling situations

Offering our sales force compelling earning and leadership development opportunities

Employing dynamic direct selling fundamentals

Values

Extend a hand. Dream big. Succeed together. Celebrate each other. Do right by others.
 ORIGINAL REFERENCE

Cause-related marketing

Food banks are usually non-profit organizations that collect donated food and distribute it to
people in need. Did you know 57% of consumers’ purchasing decisions are belief-based?
Shoppers are simply buying or boycotting brands based on their social or political values.
Partnering your brand with food banks offers many benefits. It can set you apart from similar
brands in a crowded market, it can fuel sales, it shows commitment to social responsibility and,
importantly, it makes an impact – helping Foodbank to deliver more food to more people in
need.

With food waste increasingly in the spotlight and the issue of food insecurity gaining national
momentum, there has never been a better time to partner with Foodbank and show commitment
to ending hunger in the community.

Cause-related marketing is an easy, engaging, and powerful way to support food banks by
engaging existing and potential consumers with your brand. Today, around 6,700 community
pantries are operating across the country.
POSTER
 JINGLE

Tupperwear
Your tup choice container (read)

Sing:

Tupperwear is for your family

Tupperwear’s environmental friendly
Tupperwear’s concern for you and me
We are number one
So come and get me!

Ang nag iisang tupper wear

Na ikaw ang tup 1 priority (read)
 TVC SCRIPT

Video Audio

-Child eating breakfast (Sound from television/ morning news)

[Note] Gloomy morning, cinematic vibes.

-Mother packing his lunch on a Tupperware Mother: Make sure you eat your lunch at
school, okay?
Child: yes ma!
-child gets up to pack his things for school

-Mother hands his the lunch and put it inside

the bag

-Mother pat the child's head before going Mother: Be nice to everyone okay? Don't
outside hesitate to offer hands when you need to.

[Note] camera fade out. (Sound of vehicle on a busy street)

[Note] Camera fade in (Melodic music)
(End of melodic background music)
-Child walking on the street peacefully

[Note] Camera focus guy with signage (Sound of chatting students)

"Please give me food."

-Child pass by and look back on the man

-He met his friends on the gate.

[Note] camera focus on the man again.

[Note] camera fade out.

[Note] Camera fade in

-Child eating lunch at the cafeteria with (Sound of students at the cafeteria)
friends

-He gets his lunch out of his bag

(Cluttering of utensils)

-Open the lid and see his favorite food

[Note] insert flash back of the man sleeping

outside the school. (Insert of sad music)

[End] of Flash back

-Child had his lunch

[Camera fades out]

[Camera fade in]

[At home]

-Mother holding the lunchbox of her son. Mother: where's the container you had
earlier?

-Child standing still with heads down

Child: I hope you won't get angry because...
 Child: I left some of my food to give to the
guy outside our school
[Note] flash back of child keeping some of
his lunch and his friends did it too and they Friend 1: should we give our extra food too?
put it inside the Tupperware.
Friend: Sure, why not?
(Excitement of voices)
-after class dismissal they went straight to
the man to hand him the Tupperware with (Inspiring music)
food inside Beggar: thank you

[End of flashback]

(Emotional music)
-Mother hugged her son.

[Camera fades out]

(Sound of people)
[Camera fade in]

-Mother went to school to pick her son up

Random person: Get in line will give you

-she saw a food truck with signage "free free food, if you your own container you can
food bring your own container so you can have more so you'll have something to eat
have more." later!

-she saw the man holding her child's (Inspiring music)

Tupperware while queuing on the line.

-Child went straight up to his mother

-both looked at the man and he looked back

at them and smiled.
[At the supermarket]

-they went to buy new container

-saw a signage with Tupperware's new food
drive campaign
[Camera focus on the poster]
Mother: should we get you a new food
container!
Child: I'd love it, can we get the same thing I
had before.
Mother: of course, Tupperware will always
be our top choice.

[Camera black out]

[Text showed up]

For every purchase of Tupperware products,
partial sales of it will go through directly to
food drive campaign funds for the neighbors (Inspiring music)
in need.

Let Tupperware connects you to the world.

[End of the video]

[End of Audio]
STORYBOARD