IFB AGRO INDUSTRIES

Submitted in partial fulfilment of the requirements for

Certification of having successfully completed the
Master of Business Administration (MBA) from
IQ City United World School of Business, Kolkata

Affiliated to Vidyasagar University

SUBMITTED BY

Name: MD AHMED NAWAZ KHAN

Enrollment No.: KS142224129
Batch/ Year: 2022-2024
IQ City United World School of Business, Kolkata
 ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone who supported

me throughout the course of this Industry Visit Report. I am thankful for their
aspiring guidance, invaluably constructive criticism and advice during the report
work. I am sincerely grateful to them for sharing their truthful and illuminating
views on a number of issues related to the report.

First of all, I would like to give thanks to the factory head, Education and
Training, Mr. Yashwant Kumar. He is working since 2012 in IFB Agro.
Allowing me to work in this esteemed organization, which not only increased
our awareness about the latest fields but also taught me the importance of team
building. With a deep sense of gratitude, I express my sincere thanks to Mr.
Yashwant Kumar, for his active support and continuous guidance without which
it would have been difficult for me to complete this repoty.I express my warm
thanks to my Mentor Mr. Jayanta Saha and Ms. Sudakshina Das Gupta for their
support and guidance at IFB Agro Industries Ltd.
I would also like to thank my project external guide and all the people who
provided me with the facilities being required and conductive conditions for my
Industry Visit Report.

NAME: MD AHMED NAWAZ KHAN

ENROLLMENT NO: KS142224129
BATCH: SB14 (2022-2024)

SIGNATURE:
 EXECUTIVE SUMMARY
IFB AGRO INDUSTRIES LTD. (IFBAGRO) - COMPANY HISTORY

Incorporated in January 1982 IFB Agro Industries under the name

Nag Bottling and Packaging Company. It became a public limited
company in 1986 under the present name. It has been promoted by
Bijon Nag a qualified and experienced mechanical engineer. The
company is engaged in the manufacture and marketing of extra
neutral alcohol Indian Made Foreign Liquor (IMFL) and marine
products. Industrial alcohol has a wide variety of uses mainly in the
pharmaceutical chemical , homeopathic drug making industry and
Prawn Fish. It is also used in the manufacture of a number of other
organic components. The company has a technical collaboration with
Starcosa West Germany. Its second IMFL manufacturing unit at
Maheshtala has started production. During 1997-98 the company has
taken over an existing facility at Serampore for bottling of Country
Spirit in Sep 1997 and it has commenced production from Dec 1997.
In 1999-2000 the Company's Modernisation programme has been
successfully completed. The Subsidiary companies IFB Automotive
Seating & Systems Pvt Ltd Nurpur Gases Pvt Ltd and Asansol
Bottling & Packing Co Pvt Ltd has divested its holdings during 2001-
02.
The Company supply there Sea product and Shrimps produced in
India are accessible to markets such as: Japan, Korea, Vietnam,
China, Singapore, Canada, USA, Germany, The Netherlands, France,
UK, Belgium, Lithuania, Denmark, Austria, Uruguay, Russia, Qatar,
Saudi Arab, Kuwait, Bahrain, UAE, CIS countries etc.
 INTRODUCTION OF COMPANY

IFB Agro Ltd is a multi-faceted agro-processing company in INDIA.

Established in 2002, the company is a joint venture between IFB
industries Ltd and the Government of West Bengal. IFB AGRO
specializes in the manufacturing and marketing of agricultural
products and services. The company operates both the domestic and
international markets and has a presence in more than 20 countries.
IFB Agro is a leading player in the sector and is involved in the
production of the various agricultural products including rice, pulses,
oilseeds, spices and other agro commodities. IFB agro is committed to
sustainable agricultural practices and is a leader in providing quality
products to its customers. IFB Agro Industries Limited incorporated
as a private limited company on February 19, 1982 promoted by
Indian Fine Black Limited, Bijon Nag and others is a reputated Public
Limited Company. The company has various consumer-oriented
products both for domestic & export markets. The corporate office of
the company is situated at EM Bypass, Kolkata, West Bengal.
The marine division exports prawn to USA, Europe, Japan, Australia
& South Africa.  
Domestic: IFB Royal Prawn are ready to cook hygienically processed,
headless, peeled and deveined and economically packed in consumer-
friendly packs of 100 & 200 grams. The product is available from
exclusive outlets in the city of Kolkata, Delhi, Bangalore, Hyderabad
& Mumbai. IFB Prawn POPS and Breaded Fish Fillets are ready to
fry and are available from consumer-friendly outlets at Kolkata.
GOALS AND ACHIVEMENT OF THE COMPANY

• Deeply committed to sustainable practices

The Company’s constant endeavour is to meet today’s seafood

requirements while protecting the enviroment for tomorrow. We
follow ethical business practices and our policies and supplier
requirements are constantly updated to reflect our responsibilites
towards sustainability.

PROJECT BENEFITS The distillery project of IFB Agro Industries

Limited will result in growth of the surrounding areas by increasing
direct and indirect employment opportunities in the region including
ancillary development and supporting infrastructure..
 INTRODUCTION TO THE INDUSTRY

IFB Agro Industries Limited incorporated as a private limited

company on February 19, 1982 promoted by Indian Fine Black
Limited, Bijon Nag and others is a reputated Public Limited
Company. The company has various consumer-oriented products both
for domestic & export markets. The corporate office of the
company is situated at EM Bypass, Kolkata, West Bengal.
The company is engaged in the manufacture and marketing of extra
neutral alcohol Indian Made Foreign Liquor (IMFL) and marine
products. Industrial alcohol has a wide variety of uses mainly in the
pharmaceutical chemical , homeopathic drug making industry and
Prawn Fish. It is also used in the manufacture of a number of other
organic components. The company has a technical collaboration with
Starcosa West Germany. Its second IMFL manufacturing unit at
Maheshtala has started production. During 1997-98 the company has
taken over an existing facility at Serampore for bottling of Country
Spirit in Sep 1997 and it has commenced production from Dec 1997.
In 1999-2000 the Company's Modernisation programme has been
successfully completed. The Subsidiary companies IFB Automotive
Seating & Systems Pvt Ltd Nurpur Gases Pvt Ltd and Asansol
Bottling & Packing Co Pvt Ltd has divested its holdings during 2001-
02.
The Product IFB AGRO made are:-
• Marine. Aqua shop.
• Animal Health Care. Animal Nutrition. Formulated Feed. Nutra-feed
Fish. Nutra-feed Shrimp. Feed Supplement. Nutri sigma Fish. Nutri
sigma Cattle. Therapeutics. Nutra Essentials.
• Alcohol & Bottling. IMIL.
IFB Agro Industries is one of the largest producers of alcohol in
eastern India, having 6 large captive bottling plants situated in
Bengal, Orissa & North East. The company is also engaged in the
production of Carbon Dioxide Gas & processing of Marine Products
for Export as well as for the Indian market.
The marine division exports prawn to USA, Europe, Japan, Australia
& South Africa.  
Domestic: IFB Royal Prawn are ready to cook hygienically processed,
headless, peeled and deveined and economically packed in consumer-
friendly packs of 100 & 200 grams. The product is available from
exclusive outlets in the city of Kolkata, Delhi, Bangalore, Hyderabad
& Mumbai. IFB Prawn POPS and Breaded Fish Fillets are ready to
fry and are available from consumer-friendly outlets at Kolkata.

IFB Agro is the largest distributor of C.P. Feeds (Thailand) in West

Bengal. It also supplies farmers with various types of soil
and water probiotics
and supplements for healthy and sustainable grow of shrimps.
Their customers are spread all over the world:
Canada
 Export Packers Company Ltd.
Europe
 Morubel of Belgium
 SPI of UK
 Ice Pak of UK
 Sea Hawk of UK
 C.T. Holms of UK
 Bloomsbury International Ltd. UK
 Le Martin Pecheur Re–Union
 Blue Planet Food Group. Denmark
 Texas Frozen Foods Ltd. Ireland
Japan
 Marubeni Corporation
 Hanwa Co. Ltd
 Sojitz Corporation
 Kanematsu Corporation
 Eagle Sea Foods
 Fuji Corporation
South Africa
 Breco Pty Ltd. 
 INRODUCTION TO THE FACTORY

IFB Agro Industries Limited is engaged in the business of

manufacturing alcohol, bottling of branded alcoholic beverages, as
well as processed and packed marine foods both for domestic and
export markets. The Company's segments include Spirit, spirituous
beverages and allied products, and Marine Products. The Spirit,
spirituous beverages and allied products segment is engaged in the
manufacturing of extra neutral alcohol (ENA), and Indian made
Indian liquor. The divisions under Spirit, spirituous beverages and
allied products are Distillery and India Made Indian Liquor. The
Marine segment is involved in the marine product processing, for sale
in export and domestic markets and marine feed trading. It operates a
grain-based distillery in West Bengal at Noorpur. Its marine product
processing plant is located in Kolkata, and India Made Indian Liquor
bottling plants are located in Panagarh and Dankuni, West Bengal.
IFB Agro Industries Ltd. is a listed public company incorporated on
19 February, 1982. It is classified as a public limited company and is
located in Kolkata, West Bengal. Its authorized share capital is INR
12.00 cr and the total paid-up capital is INR 9.37 cr.
IFB Agro Industries Ltd.'s operating revenues range is Over INR
500 cr for the financial year ending on 31 March, 2021. It's EBITDA
has increased by 114.23 % over the previous year. At the same time,
it's book net worth has increased by 16.41 %.
Description: The company manufactures and distributes alcoholic
beverages, and processed and packed marine foods.
Products & Services: Aqua, Cattle, Swine feed, Food, Industrial
grade carbon dioxide, Dry ice, Organic manure.
The current status of IFB Agro Industries Ltd. is - Active.
The last reported AGM (Annual General Meeting) of IFB Agro
Industries Ltd., per our records, was held on 29 July, 2022. Also, as
per our records, its last balance sheet was prepared for the period
ending on 31 March, 2022.
The Corporate Identification Number (CIN) of IFB Agro Industries
Ltd. is L01409WB1982PLC034590. The registered office of IFB
Agro Industries Ltd. is at PLOT NO -IND-5 SECTOR-1EAST
CALCUTTA TOWNSHIP, KOLKATA, West Bengal.

OUR PRODUCTS
Black Tiger
Vannamei
Freshwater Scampi
Sea Catch
FROM INDIA TO THE WORLD—MARINE EXPORTS
IFB Agro Industries Ltd has been a major exporter of premium Value-
Added Shrimp since 1996.
The Company is engaged in exports to countries such as Belgium,
France, Germany,
Myanmar, Russia, Italy, Thailand, Japan, Vietnam, USA, Canada and
the Middle East.
VISION
To be India’s leading company for frozen seafood based on
quality and sustainability that will be globally recognised,
accepted and trusted by people. We are committed to serving
our customers products of the highest quality.
(To be the customer's first choice)

MISSION
To be the best in the eyes of our customers, business partners,
employee and shareholders. IFB Agro should be the first
choice of their products and services. An innovative product
and constantly outperforms peers and outstanding service that
make every customers smile.
(A clear vision of global trends)
IFB AGRO CORE VALUES

ITC's Core Values are aimed at developing a customer-focused, high-

performance organization that creates value for all its stakeholders:
1. Trusteeship
2. Customer Focus
3. Respect for people
4. Excellence
5. Innovation
6. Nation Orientation
 Competition
• Baba Agro Food : Company was incorporated as Sri Krishna
Metcom Limited (Now Known as Baba Agro Food Limited), as a
public limited company, under the Companies Act, 1956 vide
Certificate of Incorporation dated July 31, 2008. Our Company is in
the business of processing of non-basmati and basmati rice in
India.We are the one of the largest processors of non-basmati rice in
the State of Jharkhand with a milling capacity of 1500 Metric tons per
day and we market our products across Eastern Indian States namely
Jharkhand, Bihar, Odisha, West Bengal and Assam.

• Kbns Fisheries: KBNS Fisheries is a leading Fish supplier in India

and Outsides India. We supply the best sea foods at best prices. We
are exporter and wholeseller of all kinds of fishes, specialized in
Shrimps, Tiger Prawns (bagda, Chingri), Scampi(galda, Chingri),
Mackerel, Pomfret, Hilsha and Chinese fish etc

• Lin fung & Co. Sea food and meat constitute a very important
source of protein and are therefore highly recommended universally
by doctors. Competition in the meat processing industry has always
been stiff and spontaneous, as these particular food items are common
to all regions on a global scale. In this respect, Lin Fung & Co. has in
a short span of time served consumer appetite to the fullest with its
rich sea foods and several meat items.
• Dikai International : Established in 2002 , Dikai International has
made a name for itself in the list of top suppliers of in India. The
supplier company is located in Kolkata, West Bengal and is one of the
leading sellers of listed products. Dikai International is listed in Trade
India's list of verified sellers offering supreme quality of etc. Buy in
bulk from us for the best quality products and service

• Triveni Fisheries Pvt. Ltd. is a Private incorporated on 28 March

1994. It is classified as Non-govt company and is registered at
Registrar of Companies, Kolkata. Its authorized share capital is Rs.
12,500,000 and its paid up capital is Rs. 10,000,000. It is inolved in
Fishing, operation of fish hatcheries and fish farms; service activities
incidental to fishing.
 India Shrimp Market
The Indian Government is promoting sustainable shrimp farming
practices to produce high-quality 'sustainable' shrimp in order to
minimise the environmental effects of shrimp aquaculture.

Market Segmentation
Shrimp are invertebrate marine animal having an elongated body that
is often used as a food product. This is considered a nutritious since it
includes proteins, selenium, vitamins, phosphorous, magnesium,
copper, iron, and vitamin B12.
Based on species, the India shrimp market has been segmented into:
• Penaeus Vannamei
• Penaeus Monodon
• Others
 Market analysis of the company-

Vannamie market analysis:-

Vaname shrimp culture production from Turi District, Lamongan in
each year has increased, due to the increased number of vaname
shrimp farmers on that location Indicators affecting increased number
of shrimp culture in Turi District were investment, land, workers,
fingerlings, feed, and culture technology The marketing chain can be
formed from some marketing agencies that play a role in trading some
harvest products reported that agencies involved in fisheries
marketing affected the long or short marketing chain yield fisheries,
thus determining the marketing efficiency strategies. Vaname shrimp
post-harvest marketing in Turi District was started by shrimp farmers,
who traded their products to some marketing agencies before bought
by consumers. Marketing agencies involved in the marketing chain on
Turi District comprised distributors, retailed traders, wholesale
traders, and factories. Each agency had different marketing price,
therefore more marketing agencies involved would result in a longer
marketing chain, affecting greatly on production cost Marketing chain
located in Turi district, Lamongan was an indirect distribution chain
type, which was marked by the existence of intermediary traders on
the marketing chain. This was shown as shrimp farmers preferred to
sell their vaname shrimp products to the distributor merchants, before
traded to the retailed or wholesale traders, then conveyed to the
consumers. Marketing chain types
observed in Turi district had four marketing chain pattern types This
result was the following who mentioned that the optimum yield of the
marketing chain generally contained four marketing chain types
before grasped by the consumers. Marketing channel type I followed
with marketing channel type II were the most frequently used by
shrimp farmers, whereas marketing channel type III and IV were the
least used in Turi district,
Lamongan Marketing chain type III was rarely used because shrimp
farmers typically harvested vaname shrimp in large quantities (> 100
kg), while retailed traders only bought the vaname shrimp under
fewer amounts (> 60 kg), though buying it at the more expensive
price without any other
agencies involved. Marketing chain type IV was also rarely used as
most shrimp farmers did not have any access to the large merchants,
thus becoming an obstacle for shrimp farmers to trade their products
to the wholesale traders.
 OPERATIONAL AREA

The product output is delivered to all the retail market in all around
Kolkata the factory act at Ruby handles the city of Kolkata and
regions in its proximity as the capacity of its product cannot be
matched with the demand in the entire state. The logistics also do not
allow the operation to expand as of yet but the factory plans to expand
operational area within the next 5 years to around 5 more districts in
West Bengal.
 PRODUCTION AND OPERATION
MANAGEMENT

 IFB Works on prawns fish which is situated in inland water

(pond) which there are many linkup farmer connected to this
company and provide them prawns everyday.
 There are three commercial prawn fishes of India IFB AGRO
make product Such as 1) Black Tiger 2) Vannes (Famous /
available) 3) Scampi Prawn.
 Culture / Season are main function of Production of company
May to November are larger number of prawn get to company
because after November sea animal get hard to survive.
 Farmer majorly prepare prawns in (Dec, Jan, Feb, March) They
harvest the prawn after 100 to 120 days depending on their
capacity and size of storage.
 IFB Export there production in India and all over world where
Domestic have 5% of Export & International have 95% of
Export.
 Main country or most export country are USA, Canada, Japan,
Russia, New Zealand, Italy, Vietnam.

 They have Aqua Culture which provide seeds to farmers For

Aqua culture.
 They buy the fish from farmer and freeze the Prawn in Freezer
the temperature controlled in all the process.
 They have microbiology lab for prawn fish and each prawn get
tested if any prawn get effected they stop the processes and
discharged the prawn.

 There are water tested area if there is any bacteria in costume or

Gumboot it will die.

 The company make more than 146 segments of Prawn in

Product, some of them are
1) Headless Prawn Fish
2) Head on Prawn Fish
3) Peeled Tail on Prawn Fish – No Tail
4) Pulled vain Tail on Prawn Fish – Pulled Tail
5) Easy Peel Prawn – No head but Tail is their
6) Butterfly Tail on.
 Packaging And Product.
 Packeting Contain – 200Gm / 500gm.
 Prawn Pops.
 Prawns Moneybags.
 Prawns Cheese balls.
 There are Metal Detector Which help to Screening and Then
Packing
 There are Some Product such as FISHFINGER which used to
pack here but manufactured somewhere else.
 Import Product are Basa Fish which mostly Export in Vietnam
& market
 The company make Final Product and pack then which is ready
to fry kitchen and Store in Freeze.
 The company keep there packaging store in high temperature
deep freezer which temperature is -19 degree.
 Product manager who control all packing and store of product
done by ABHIK ROY (Product Manager).
 Quality of Product check by Prasenjeet Roy (Quality Inch-
charge)
 Market channels
The main channel of marketing followed by IFB agro is direct
marketing .
Direct marketing consists of any marketing that relies on direct
communication or distribution to individual consumers rather than
through a third party such as mass media.
Ifb agro also dose the same by attracting the customers or
retailers who are interested for that product. Direct marketing is one
of the most popular and effective marketing channel in order to
establish a direct connection with a target audience. Direct marketing
has its appeal, particularly to companies on a shoestring budget who
can’t afford to pay for television or internet advertising campaigns.
Especially as the world becomes increasingly connected through the
digital platforms, social media becomes an effective way to market to
customers.
Consumers in the Beverages (Prawn) industry vary in their
needs, wants, demands, resources, locations, access to technology,
cultural differences, buying attitudes, and end use of the products and
services. Market segmentation is the process through which IFB Agro
Industries Ltd decides to segment the overall market in smaller
segments and groups that have similar attributes, buying behaviour,
socio economic background, etc. This is done to reach out to the
group of consumers more efficiently and effectively.

Some of the most popular ways of consumer and market segmentation

are –
Geographic Segmentation

Geographic segmentation is dividing the overall market based

on different geographic units such as – countries, continents, zip
codes, states, trading blocks, cities, and neighbourhoods.
Geographic segmentation is highly efficient for IFB Agro
Industries Ltd in the international markets because the
prospective customers have different culture, preferences, and
administrative systems. Secondly, if the cost of transportation is
critical cost in the value proposition delivery then it is prudent to
do geographic segmentation as the costs of serving customers in
different locations will be completely different.

Demographic Segmentation
Demographic segmentation is dividing the mass market into
smaller segments and groups based on gender, income,
occupation, age, life cycle stage, ethnicity, religion, and
generation. As the products of IFB Agro Industries Ltd provide
a superior value proposition, it should segment the customers
based on two main demographic criteria – income of the
prospective customer and life cycle stage. One of the most
widely used demographic segmentation frameworks in United
States by various marketers is – PRIZM. PRIZM® is the geo-
demographic segmentation system that combines geographic
data with various demographic, consumer behaviors, and other
data to help marketers identify, understand and reach their
customers and prospects. PRIZM classifies every U.S.
household—assembled by zip code—into 66 demographically
and behaviorally distinct segments.
 FINANCE

Company overall Financial Health

 Short Term Liabilities: IFB Agro short-term assets (₹4.7B)
exceed its short-term liabilities (₹1.3B).

 Long Term Liabilities: IFB Agro short-term assets (₹4.7B)

exceed its long-term liabilities (₹289.3M).

Debt to Equity History and Analysis

 Debt Level: IFB Agro has more cash than its total debt.
 Reducing Debt: IFB Agro debt to equity ratio has reduced
from 11.3% to 7.1% over the past 5 years.

 Debt Coverage: IFB Agro debt is well covered by operating

cash flow (55.4%).

 Interest Coverage: IFB Agro interest payment on its debt are

well covered by EBIT (50.7x coverage).
 IFB AGRO INDUSTRIES Income Statement

Total Revenues Rs m -2,813 -2,400 NA

Gross profit Rs m 553 751 35.7%
Depreciation Rs m 148 170 14.4%
Interest Rs m 2 7 288.2%
Profit before tax Rs m 572 732 28.0%
Tax Rs m 108 147 35.9%
Profit after tax Rs m 464 585 26.2%
Gross profit margin % -18.6 -29.4
Effective tax rate % 18.9 20.1
Net profit margin % -15.6 -22.9
* Results Consolidated
IFB AGRO INDUSTRIES Balance Sheet as on March 2022

No. of MThs Year 12 Mar- 12 Mar- %

Ending 21* 22* Change
Rs
Net worth 4,443 5,012 12.8
m
 
Current Rs
731 590 -19.2
Liabilities m
Long-term Rs
0 150 0.0
Debt m
Total Rs
5,295 5,901 11.4
Liabilities m
 
Rs
Current assets 3,497 3,698 5.7
m
Rs
Fixed Assets 1,798 2,204 22.6
m
Rs
Total Assets 5,295 5,901 11.4
m
Profit and Loss of IFB Agro Industries.
 HUMAN RESOURCES
For the development of the human resources, number of training
programmes were organized during the year. Internal personnel as well
outside faculty members undertook these programmes. Your Company
plans to organize more such training programmes for the overall
development of its people. Total number of employees in the Company
stood at 432 as on 31st March 2022. IFB Agro Industries ud employs 361
employees. The IFB Agro Industries Ltd management team Includes
Chinmaya Mishra (Asst Vice President Production Projects), Sangeeta
Debnath (Senior Executive Human Resources), and Saibal Ghosh
(Marketing Manager)
TOTAL EMPLOYEES :- 500 approx.
SUPERVISORS:- 45 to 50
MANAGERS :- 10

OBSERVATION
First of all we have get the uniform for safety and hygienic for the
products and then we have gone for the labs where all prawn get
tested and we have seen lots of prawns are there which are testing and
cutting by all part. First of all prawns get freeze in temperature like -
20 degree and then they cut by Caesar through the staff and employee
of factory. Each and every staff cut in different way part of the
prawns.

Some points I would like to mention:

• Exposure to a better industrial and manufacturing unit was
motivating.
• Interaction with guides and other staff of the unit was
encouraging.
• I have learned that see and know is a better than read and learn.
• After completing our industrial visit, we have upgraded our
knowledge at a very great level.
• It was a good learning experience in each and every
department, we got new ideas and new thinking.
• They are strictly following quality and safety aspects. It is
desirable to review various aspects and sum up the industry
visit.
• During industry visit, we feel very much satisfied by acquiring
information of various department and knowing many new
things