Clean 'N'

Fresh
Laundry
BUSINESS PLAN

Submitted to:
In partial fulfillment of the requirement for the Prof. Philistia Mercuria P.
course
Bagayas
The Entrepreneurial Mind Submitted By:
SOCSCI-12 Tiffany Claire P. Inocente
BSNED 2A Student
 Table of
Contents
I. Rationale of the Project/ Business
01
Venture

II. The Company 03

III. Organizational Plan 04

IV. Marketing Plan 05

v. Operations and Development Plan 06

07

VI. Production Plan 08

VII. Sale and Financial Forecast 09

VII. Financial Plan

10
IX. Critical Risk and Contongencies

X. Summary and Conclusion 11

I. RATIONALE OF THE
PROJECT / BUSINESS
VENTURE

A. Description of the Industry

My proposed business belongs to the laundry

business industry. It will be located in Triplets hotel
building at Brgy.#2 Garreta, Badoc, Ilocos Norte. I
observed that students, busy workers, and employees
does not have enough time to do their laundry. With
that, Clean ‘n’ Fresh will provide a suitable and
comfortable facility where people can easily do their
laundries at an affordable fee.

B. Opportunity to take Advantage

By observing the industry/community to which I

will be operating, I have identified the following
opportunities to take advantage:

Provide a Steady Income

Easy To Operate And Low Labor Costs
More control over operations

01
 II. THE
COMPANY
A. The name of my business will be Clean ‘n’ Fresh Laundry

B. Vision
Our Vision is to operate one of the most successful laundry and cleaning
services in the country and beyond.

C. Mission
Our mission is to develop a highly successful and profitable laundry business
with state of the art facilities in the country; a business that will not only meet the
needs of her clients but also supersede their expectations. Thus, we provide the
customer with all residential cleaning services in an environmentally sound,
completely trustworthy, and professional manner. We exist to attract and maintain
customers. When we adhere to this maxim, everything else will fall into place. Our
services will exceed the expectations of our customers.

D. Goals
The major goal of starting this business is to provide a suitable and comfortable
facility where people can easily do their laundries at an affordable fee and we will
go all the way to help our customers maximize their time when they patronize our
Laundry services

E. Objectives
Specifically, I want to achieve the following:
•To create a service based company whose number 1 goal is exceeding
customer's expectations.
•To increase our number of clients served by 20% per year through superior
service.
•To develop a sustainable home-based business, living off its own cash flow.
•The utilization of our facility on a regular basis by at least 30% of the leads that
contact us for more information.

F. Competitive Advantage
The competitive advantage of my business is non- seasonal business cycle
throughout the year. Laundry services will always be needed by many people in
urban areas who are always busy with working hours, so they don’t have time to
wash their clothes anymore. This is a non-seasonal business.
02
III.
ORGANIZATIONAL
PLAN
Clean ‘n’ Fresh is a laundry shop designed to attract customers like
students, busy workers and employee who have busy schedule and not
able to do their laundry. Clean ‘n’ Fresh Laundry offers washing, drying,
folding and ironing. We plan to place our shop in Triplets Hotel Building at
Brgy. #2 Garreta, Badoc, Ilocos Norte.

In order to have efficient and effective business operations, I will hire the
following employees to help me in my business:

SALARY/
POSITION NO. QUALIFICATIONS STRATEGIES
WEEK

Assist customer by
explaining how much
Must be a high the price, ringing up
school graduate sales, bagging items, Php
Cashier 1
or undergraduate honoring coupons, 2,700
of college. collecting payment
and giving
appropriate change

Responsible for Responsible for

doing laundry washing, drying,
Laundry Php
3 and knows how to ironing and folding as
Personnel 2,700
operate a long as personal items
machines of guests.

Delivering items to
Delivery Knows how to clients or businesses in Php
1
Personnel drive a vehicle a safe and timely 2,100
manner

03
The organizational chart below describes the relationship of people in my
business:
 IV. MARKETING
PLAN
My target market are consisting of students, busy-workers, employee
and those who cannot afford to buy washing machine but tend to pay
laundering. We ensure that our shop be located near buildings, apartments,
hotels, and schools that can easily be seen by the workers who walks along
side street. The reason why we plan to put up business near to those areas
because of many workers that are renting in those apartments that
surrounds our store. We can also attract those people that feel lazy can’t
even do their laundry.

The following menu board will show my services and their corresponding
prices:

04
 V. OPERATIONS
AND DEVELOPMENT
PLAN
My business will be located in Triplets Hotel Building at Brgy. #2 Garreta,
Badoc, Ilocos Norte.

My production area will look like this:

My business will operate from Monday to Saturday at 7AM-7PM.

05
I will need the following in the operation of my business:

Supplies and Materials

Description Quantity Unit Cost Total Cost

Washing Load Machine 5 Php 55,000 Php 275,000

Drying Load Machine 5 Php 50, 000 Php 250,000

Steam Presser 3 Php 15, 000 Php 15, 000

Iron 3 Php 1,500 Php 4, 500

Weighing Scale 3 Php 600 Php 900

Laundry Basket 10 Php 50 Php 500

Hanger 20 Php 60/ dozen Php 1,200

Iron Boards 3 Php 450 Php 1,350

Laundry Bags 100 Php 15 Php 1,500

Laundry brushes 5 Php 30 Php 150

Laundry boards 5 Php 150 Php 750

Basin 10 Php 120 Php 1,200

Generator 1 Php 15, 000 Php 15,000

Water Pump 1 Php 10,000 Php 15,000

06
Raw Materials
Description Quantity Unit Cost Total Cost

Detergent 35 Php 135 / 1kg Php 4, 725

Fabric Conditioner 20 Php 400 / g Php 8,000

Bleach 15 Php 325 / g Php 4, 875

Disinfectant 15 Php 300 / g Php 4,500

Baking Soda 10 Php 150 Php 1,500

Distilled white vinegar 10 Php 250 /g Php 2,500

The production/operations process will be:

07
VI. PRODUCTION
PLAN

Clean ‘N’ Fresh Laundry target market will be

based on the needs of our customer. This will be done
by different method. The first method should be the
location of our business it is located near to the
apartment, hotels and school and also in traffic area
that the possible customer would easily see our store.
The second method will be a word of mouth referral’s,
Clean ‘N’ Fresh Laundry is confident that word of
mouth will one of the effective sources on how to
advertise our business. Third method would be sales
promotion. Clean ‘N’ Fresh Laundry promotes by
giving high quality and with extra ordinary service
that offers free delivery and the 10+1 free in
consecutive procurement of service. And the last
method is putting signages in front our shop in order
to get the attention of customers.

08
VII. SALE AND
FINANCIAL
FORECAST
A. SALE FORECAST
This is the estimated sales in one month.

Sales per person: 500

No. of person: 15
No. of weeks: 4
500 x 15 x 6 x 4 = 180,000 Php per month

B. FINANCIAL FORECAST
REVENUE:
Monthly Income 180,000

EXPENSES:
Detergent 4,725
Fabric Softener 8,000
Gasoline 3,600
Plastic Bag 1,500
Rental 10,000
Electric Bill 5,000
Salary Employee 45,000

TOTAL EXPENSE: 66, 375

Net Income: 112,720
112,720 x 0.333 = 37535.76 php

09
 VIII. FINANCIAL
PLAN
The Total Project Cost of my proposed business:

Pre-operating capital: Php 800,000

Working capital: Php 582, 050
Fixed Capital: Php 26, 100
Total Project Cost: _Php 608,150

IX. CRITICAL RISK AND

CONTENGENCIES
We have planned for several possible scenarios, all of which are unlikely;

POTENTIAL PROBLEM SOLUTION

We will first encourage them to try what we

offer service, however if they still don't
People who doesn't prefer laundering.
prefer laundering, we will not force them
to try it.

Limited supply of electricity in 6 months We planned to have a generator for the

because of fortuitous event that could business to still operates in those possible
happen. events.

Building strong relationship to our

Those competitors that may imitate the customer by bring them satisfaction and
promotion we offer. informing them for our next possible
promo.

10
X. SUMMARY
AND CONCLUSION

Clean 'N' Fresh Laundry is willing for the expansion

outside its target area. We also desire to provide
different promotion like free delivery for every 7 kilos
laundry and the 10+1 coupon that will suitably
patronize by our customer. Clean 'N' Fresh Laundry
plan to maintain the prices and able to find ways in
terms of customer retention.

11