Professional Documents
Culture Documents
DFTR PSTK
DFTR PSTK
Anderson, E.W. and Sullivian, M.W. 1993. The Antecedent and Consequences of
Customers Satisfaction for Firms. Marketing science, Vol. 12 No. 2, pp.
125-43
Bloemer, Jose and Ko de Ruyter. 1998. On the Relationship Between Store Image,
Store Satisfaction, and Store Loyalty. Europan Journal of Marketing, Vol
32, 499-513.
Burnham, T.A., Frels, J.K. and Mahajan, V. 2003. Consumer Switching Costs: A
Typology, Antecedents, and Consequences. Journal of the Academy of
Marketing Science, Vol. 31 No. 2, pp. 109-26.
Lau, Geok Theng & Sook Han Lee. 1999. Consumers Trust in a Brand and the
Link to Brand Loyalty. Journal Of Focused Management
Kotler, Philip., and Keller. 2002. Manajemen Pemasaran edisi 12 jild 1. Jakarta :
PT Indeks
Stauss, B., Chojnacki, K., Decker, A. and hoffman, F. 2001. Retention effect of
a customers club. International journal of service industry management,
Vol.12 No.1, pp. 7-19
Sekaran, Uma. 2006. Research Methode for Bussines: Metode Penelitian untuk
Bisnis, Edisi 4. Jakarta: Salemba Empat