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FUNDAMENTALS IN LODGING profit but are operated with the intention of

promoting the benefits and welfare of its


(PRELIMINARY EXAM) members.

Generally, hospitality is defined by the Oxford English


A hotel is defined as an establishment offering sleeping
Dictionary as the “reception and entertainment of guests,
accommodation to any person who is willing to pay a
visitors or strangers with liberality and goodwill. reasonable sum for the services and facilities provided
(Chan & Mackenzie, M., 2013). According to the
Therefore, the hospitality industry can be defined asthe
Department of Tourism (DOT), a hotel is defined as a
collection of businesses providing accommodation
building, edifice or premises, or a completely independent
and/or food and beverages to people who are away from
part thereof, which is used for the regular reception,
home regardless if it is for a long or short time (Baker, accommodation, or lodging of travelers and tourists and the
Huyton, & Bradley, 2011). provision of services incidental thereto for a fee.
In essence, the hospitality industry is made up of two (2)
distinct services (Jones, 2002):
In the Philippines, DOT implements the National
Accommodation Standards for Hotels, Resorts, and
• Accommodation – It involves the provision of Apartment Hotels using the Star Grading System to classify
overnight accommodation for people staying away accommodation enterprises. It is a points-based rating
from home. system that includes five (5) levels of accommodation
standards—from one (1) to five (5) stars— applicable to
• Food and Beverage – It involves the provision of
hotels, resorts, and apartment hotels. The star bands for
sustenance for people eating away from home or
hotels, resorts, and apartment hotels are as follows:
not preparing their own meals.
• One Star: These enterprises appeal to budget-
minded travelers. These offer a limited range of
The hospitality industry is a part of a larger group of facilities and services.
economic activities referred to as tourism. Tourism refers
• Two Star: These enterprises appeal to tourists
to a collection of industries providing essential services,
seeking more than basic accommodation. These
such as transportation, food and beverage operations, offer expanded facilities and a higher level of
accommodation, and leisure activities, to the traveling comfort.
public (Baker, Huyton, & Bradley, 2011).
• Three Star: These enterprises offer a very good
level of accommodation. There are more spacious
public areas, higher quality facilities, and a greater
range of services.
• Four Star: These enterprises are upscale in all
areas. Accommodation is refined and stylish.
Service is responsive, often including an extensive
array of facilities.
• Five Star: These enterprises reflect the
characteristics of luxury and sophistication. The
facilities are world class in every manner, and the
meticulous service exceeds all guest expectations.

Categories of Hospitality Businesses Hotels can also be classified according to the following
Baker, Huyton, & Bradley, 2011): (
Hospitality establishments can fall on one (1) of the
following categories (Baker, Huyton, & Bradley, 2011): Target Market – A hotel can be classified based on the
type of guest it caters for. It can be any of the following:
▪ Profit-making Business – This includes
establishments that are set up with the Commercial Hotel – It offers food and accommodation
intention to earn a profit. Examples of this services to the traveling business people.
include commercial restaurants and hotels,
motels, and inns. Tourist Hotel – It offers food and accommodation services
to people traveling for pleasure.
▪ Non-profit-making Business – This includes
establishments that are not run mainly for
Resort Hotel – It offers food and accommodation services destinations of the advanced economies (North America,
to people traveling for pleasure but are usually found at Europe, and Asia and the Pacific).
scenic spots.
In the next two (2) decades, a large portion of the arrivals
A hotel can also be classified as residential or transient will come from the countries of Asia and the Pacific, which
based on the expected length of stay of its guests. A are expected to generate an average of 17 million additional
residential hotel provides accommodation for guests international arrivals annually. Europe follows having an
staying for a long time, while a transient hotel caters to average of 16 million extra arrivals per year. The Americas
guests who stay for a short period. generate the remaining 10 million additional yearly arrivals
with 5 million, Africa with 3 million, and the Middle East
• Location – A hotel can be classified according to with 2 million (United Nations World Tourism
where it is located—for instance, city center hotel Organization [UNWTO], 2011).
or suburban hotel.
Accommodation is the main product of a hotel and is the
• Size – A hotel can be classified according to its
size. It can be a small, medium-sized, or large largest revenue source in hotel business. Accommodation
hotel. The number of rooms within each products refer to rooms and other related products or
classification varies from one (1) country to services that hotel guests will consume during their stay.
another. This enables hotels with similar sizes or Concepts related to accommodation products are discussed
number of rooms to compare operating procedures below.
and statistical results.
Types of Rooms
• Facilities – Hotels also vary depending on the
standards of services and facilities these offer. Hotel rooms vary in terms of the amenities, the view from
Hence, hotels can be any of the following: it, and any extra features or services provided which add to
the overall hospitality experience of a guest. The table
• Full-service Hotel – It provides a wide selection
of guest services in addition to accommodation below shows the common types of rooms available for
such as health, sports, and business facilities. guest selection in hotels.

• Budget Hotel – It provides cheaper and more basic


guestrooms with limited services.
• Self-catering Hotel – It only provides
accommodation and no other service. Guests are
expected to prepare their own food, clean and tidy
their room, and do their own laundry, though some
offer a weekly cleaning service

Ownership – Another way to classify a hotel is by its


ownership. Hotel ownership can be as follows:

• Private – It is an independent hotel owned by a


person, a partnership, or a private company.
• A local group – It includes several hotels owned
by a local company.
• An international group – It includes a hotel that
is part of an international chain of hotels.

According to the released UNWTO long-term forecast,


Tourism Towards 2030, international tourist arrivals are
forecasted to reach 1.8 billion by 2030. The report stated
that international tourism will continue to grow for the next
two (2) decades.

The emerging economies (Asia, Latin America, Central


and Eastern Europe, Eastern Mediterranean Europe, the
Middle East, and Africa) will gain an average of 30 million
arrivals a year compared to 14 million in the traditional
Types of Beds • Business Travelers – They are individuals who
travel to conduct business, attend
The following are the different types of bed used in hotels meetings/workshops, and engage in selling or
to accommodate the needs of guests: purchasing products.
Numbers

• Free Independent Travelers (FITs) – They are


travelers who purchase their own accommodation
and make their own travel arrangements.
• Group Inclusive Tours (GITs) – They are tourists
who travel together on package tours with
accommodation and sometimes meals. They also
Room Rates tend to spend less and budget their spending
allowance.
Hotels offer different room rates to attract various guests Origin
who will provide repeat business. Room categories vary
from one (1) hotel to another. Some of these categories are • Domestic Travelers – They are local residents
as follows (Chan & Mackenzie, 2013): who stay at a hotel for special occasions and
holidays.
• Rack Rate – This refers to the standard rate
charged for room only in a hotel. • International Travelers – They are residents of
another country visiting another country for
• Corporate Rate – This is a room rate offered to leisure or work purposes.
executive personnel who are regular guests or
employees of a corporation that have a contract
rate with a hotel. A hotel is normally divided into several departments,
where each department is responsible for a certain area of
• Commercial Rate – This is a room rate offered to work. The larger a hotel is, the more complex the
the executive personnel of an enterprise who has departments become.
an infrequent visit to a hotel.
• Airline Rate – This is a rate agreed between an
individual airline and a hotel as determined by the
volume of business a hotel obtains from such
airline.
• Group Rate – This is a room rate given to
bookings for a large group of people and is usually
booked by travel agents.
Duties of Key Executives
• Children’s Rate – This is a rate charged to
children at certain age. Each hotel has a specific The following are the duties of the key executives in a hotel
age limit for children to stay with their parents in (Chan & Mackenzie, M., 2013):
the same room free of charge or at a minimal rate.
• General Manager (GM)
• Package Rate – This is a room rate that includes The main responsibilities of the GM include the following:
goods and services, which hotels designed to
attract guests during low sales periods. • Providing leadership to the management team.
• Complimentary Rate – This is a rate wherein a • Coordinating the work of all departments.
guest is assessed with no charge for staying in a
hotel. This may be granted to tour directors, local • Participating in the formulation of hotel policies
dignitaries, or executives from the hotel’s head and strategies.
office itself.
• Leading hotel staff in meeting financial,
environmental, and community responsibilities;
Hotel guests can be classified according to the following
and assuming full responsibilities for the overall
(Chan & Mackenzie, 2013): performance of a hotel.
Trip purpose

Leisure Travelers – They are individuals who travel to


engage in leisure activities, outdoor recreation, relaxation,
visiting friends and relatives, or attending sports or cultural
events.
• Resident Manager • Accounting – Aside from bookkeeping and
The main responsibilities of the RM include the following: financial reporting, a hotel also depends on this
department for advice and guidance on how to
– Holding a major responsibility in developing and increase profitability through better controls and
executing plans developed by a hotel’s owner(s), asset management.
general manager, and other members of the
management team.
Quality Management Approaches
– Checking on operations, providing feedback, and
offering assistance when needed. The earliest advances in quality approaches started from the
manufacturing industry, which hospitality organizations
– Completing, reviewing, and summarizing adapted. Although in the hospitality industry, there is a
statistical reports and sharing it with the GM; and need to link these approaches on the delivery of services to
guests, unlike the manufacturing industry where products
– Assuming responsibilities for the daily operations
are tangible in nature. The following provides a brief
and management of a hotel.
overview of the different systems used for quality
management (Lashley, 2000)
Functions of Major Departments
• Quality Inspection – An actual output of a product
The following are the functions of the major departments in or service is checked against a standard
a hotel (Chan & Mackenzie, M., 2013): specification. For instance, the cleanliness of
guestrooms in a hotel is inspected against the set
• Rooms Division – It is responsible for managing standards of cleanliness by an Executive
the core products of a hotel—the rooms. Housekeeper. In this approach, any defective
product is sent for rework. Reworking a faulty
• Engineering – It is responsible for the product or service, however, is not always possible
maintenance of a hotel’s physical plant, including considering the nature of the hospitality industry.
heating, air conditioning, refrigeration, lighting,
and transportation (elevator) systems, and for • Quality Control – Quality is designed into the
overseeing all mechanical equipment. detailed specification in the production of
products and services through detailed standards.
• Security – It is responsible for implementing For instance, if a food is about to be released from
procedures that aim to protect the safety and the kitchen, a quality controller checks its
security of hotel guests, employees, and the hotel conformity to the set standards. If something does
itself. This department is also responsible for not conform (e.g., doneness, thickness), then it
taking care of lost and found items of guests. should not be served to guests. This approach still
Examples of this department’s responsibilities covers the detection and adjustment of defects,
include monitoring surveillance equipment, which may not improve quality, but it shows when
patrolling hotel premises, and maintaining quality is not existent.
security alarm systems.
• Quality Assurance – Quality is designed into the
• Human Resources – It is responsible for functions process in such a way that faults cannot occur. For
such as employee recruitment, selection, and instance, to assure quality in the provision of
development, design and review of compensation services to guests in a hotel, it begins from the
patterns, and compliance with government labor process of recruitment where employees are
regulations. selected according to the qualifications of a job.
Then they undergo training, provided with support
• Food and Beverage – It is responsible for services and supervision once deployed, and
providing food and beverage services to hotel undergo performance evaluation. In terms of food
guests and employees through a variety of outlets products, quality is assured by following the
and services. Some examples of these services in standard processes from the purchasing stage up to
a hotel are restaurants, banquet service, room the service. In this approach, faults are corrected
service, and lounge bar. as they happen. It involves the development of a
document and planned quality system and requires
• Sales and Marketing – The main responsibility of total organization commitment and involvement
this department is to create customers, which of all employees in the process. The problem with
means to have products or services that people this approach, however, is that it may deliver
want. It is also responsible for emphasizing all consistently defect- free products and services, but
services and features that make a hotel unique the standard may not be what customers want.
compared to other properties.
• Total Quality Management – The focus of this
approach is on the customer and the satisfaction of
customer needs. It is fully directed toward
customer satisfaction and the elimination of any
hindrance to the provision of customer
satisfaction. People in an organization are vital to
successfully achieving. Customer satisfaction.
Employee training, motivation, and empowerment
are important. While quality assurance establishes
control processes, total quality management
improves these processes by considering the
factors that satisfy guests.

These approaches are not mutually exclusive. This


means that one (1) approach builds on another, and quality
programs often include a combination of all these
approaches. Although hospitality organizations can develop
their own quality systems, many find that these recognized
systems are helpful as frameworks which can be worked
on.

Employees as Internal Customers

Hotel services are rated based on multiple criteria such as


guest room amenities, recreational facilities, housekeeping
standards, and décor. However, the service orientation and
professionalism of hotel staff members are the primary
criteria. These include both the ability of employees to
meet guests’ needs through their knowledge and
interpersonal skills and the employees' professional attire
and grooming.

In that case, employees in hotels play a significant role in


the provision of quality service. Each employee directly or
indirectly affects the service delivered in a hotel. Many
hotel companies believe that a positive workplace is a
fundamental aspect of an organizational culture. Hence,
they strive to become employers of choice by providing
better wage and benefit packages, more development
opportunities, increased recognition, and mentoring. The
idea of internal customer suggests that more satisfied
employees are likely to show positive job performances and
cooperate towards achieving the goals of an organization
(Barrows, 2012).

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