CardoO Watch

Commercial AD
More Creative & More Specific

Full frame without scope

Scene 1: Intro and Invitation

Scene 2: Outfit and Strap Customization
Scene 3: Professional Setting and Gift Recommendation
Scene 4: Fitness and Lifestyle Activities
Scene 5: Driving and Connectivity
Scene 6: Birthday Party Preparation
Scene 7: Party Celebration and Gift Presentation
Scene 8: Ending with Friends and Celebration
Scene 1 :
The commercial opens with a close-up of the superstar's face, as he confidently
looks into the camera. He raises his wrist, revealing the CardoO Watch, and
makes a "come on" gesture with his hand, inviting viewers to join him. He then
taps the play icon on his smartwatch, and the upbeat background music starts,
setting the energetic and engaging tone for the rest of the commercial.

Scene 2 :
In this scene, the superstar is shown in front of a mirror or wardrobe, trying on
different clothes and changing his outfits. As he switches between various
fashionable looks, he also changes the CardoO Watch straps to match each
outfit, highlighting the customizable nature of the smartwatch. The upbeat
background music continues, and the superstar dances to the rhythm, adding a
fun, lively vibe to the scene.

Scene 3 :
In this scene, the superstar is on set, working as a TV presenter, and interacting
with people in a professional setting. As he prepares for the TV shoot, he stays
connected and receives important notifications on his CardoO Watch, allowing
him to stay updated without needing to check his smartphone. The woman, also
a part of the TV program, recommends the CardoO Watch as a gift for their
friend's birthday. She shows the superstar the CardoO website on her
smartphone, and they decide to order one as a gift.

Scene 4 :
In this scene, the woman from the previous scene is practicing yoga in a peaceful
outdoor setting, using the CardoO Watch's guided breathing feature. Meanwhile,
the superstar is shown swimming and working out, showcasing the smartwatch's
water resistance feature. Both the woman and the superstar receive a birthday
party notification on their CardoO Watches at the same time, emphasizing the
seamless connectivity and communication capabilities of the device.
Scene 5 :
In this scene, the superstar is driving a car through an urban landscape,
reflecting the busy lifestyle of the target audience. Before setting off, he changes
the CardoO Watch face to match his outfit, demonstrating its customizable
nature. While on the go, he receives notifications and quickly glances at his
smartwatch to stay connected and informed. He also makes a call via the
CardoO Watch, showcasing its practicality and usefulness in everyday situations.

Scene 6 :
In this scene, the superstar joins his friends as they prepare for the birthday
surprise party mentioned in the earlier notification. All the friends are wearing
CardoO Watches, emphasizing the device's popularity and broad appeal. During
the preparations, the superstar showcases the CardoO Watch's dust resistance
feature while working on party decorations.

Scene 7 :
At the surprise birthday party, the superstar and his friends celebrate together.
The woman from the previous scenes controls the party lights using her CardoO
Watch, emphasizing the IoT feature and seamless integration with other devices.
The superstar uses his CardoO Watch to remotely control his smartphone
camera, effortlessly snapping some memorable photos. He then presents the
CardoO Watch as a gift to the birthday person.

Scene 8 :
The commercial ends with a close-up of the CardoO Watch on the birthday
person's wrist, as everyone continues to celebrate and enjoy the party. The
camera then zooms out to show the superstar and his friends smiling and
dancing together, creating a memorable and positive image of the CardoO Watch
as an essential accessory for various aspects of life.
Communication channels
- Social media (Videos, Stories and Reels)
- Display ads
- Online PR
- Digital channels (Youtube)

Campaign Deliverables
# Type Name QTY Specs Note

Up to 45s
4K Viral generic video
1 Copywrite Commercial AD 1
Squere by a celebrity
Story

Up to 30s
Commercial AD 4K Act as a main ad for
2 Copywrite 5
Shortcut Squere each segment
Story

Shooting, Art direction, Stylist

https://youtu.be/HewaZ3JJ56g

VO, Edit, Transitions

https://youtu.be/Stx0i1F2Z9I