Professional Documents
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Principles of Record Group 1
Principles of Record Group 1
Theories of Record-Keeping
GA9
Group:1
Apatakay Gayle
Rashema Henry
Chevonice Foote
Trudy-Ann Prince
A market intelligence system is a system that gathers, analyzes, and distributes information on
market trends, customer behavior, competitor strategies, and industry developments.
Business insights are offered by arranging and evaluating data from sources which includes
industry reports, surveys, market research, social media analytics, and customer feedback to
assist associations in making wise decisions.
Using systems, mobile applications, visualizations, and reports, both generated in-house and
from third-party developers, organizations can access market intelligence systems.
1. Tools for displaying market data that let customers track significant market adjustments
in real time.
2. Competitive intelligence tools provide information on the strategy, strengths, and
weaknesses of rival companies.
3. Businesses utilize consumer behavior analytics to learn more about the requirements,
preferences, and behaviors of their clients.
4. Business and company reports provide an overview of market trends, risks, and
opportunities.
5. Future market trends and consumer behavior can be anticipated by forecasting
technological advances.
A system can help businesses keep one step ahead of rivals, adjust to shifting market
conditions, and take well-informed decisions that will promote growth.