1. Surf the Internet and look for a company with a description of its functional units.

Prepare a simple
functional level strategy evaluation.

AMAZON

Marketing Functional Unit:

 External Environment: The marketing unit needs to be aware of changing consumer preferences
and competition in the e-commerce industry.
 Internal Environment: Amazon has a strong brand reputation and customer loyalty, but faces
challenges with counterfeit products and negative reviews.
 Current Strategy and Performance: Amazon's marketing unit focuses on creating personalized
experiences for customers and expanding its advertising business. The company has shown
consistent revenue growth and profitability.

Finance Functional Unit:

 External Environment: The finance unit needs to be aware of changing regulations and interest
rates.
 Internal Environment: Amazon has a strong financial performance and cash reserves, but faces
challenges with increasing expenses and competition.
 Current Strategy and Performance: Amazon's finance unit focuses on maintaining a strong
balance sheet and investing in long-term growth. The company has shown consistent
profitability and cash flow.

Operations Functional Unit:

 External Environment: The operations unit needs to be aware of changing supply chain
conditions and e-commerce competition.
 Internal Environment: Amazon has a strong distribution network and technology infrastructure,
but faces challenges with labor disputes and warehouse safety.
 Current Strategy and Performance: Amazon's operations unit focuses on optimizing its supply
chain and improving customer experience. The company has shown consistent revenue growth
and profitability.