THE

IMPORTANCE
OF BRANDING
 Hello!
I am Syamsinar Kusumawardani, B.Des (Hons)
2015 - Graduated from Limkokwing University Malaysia
Bachelor of Professional Design (Visual Communication)

Sept 2014 - London Global Classroom, LUCT

2014-2015 - Internship Graphic Designer at Zalora Malaysia

Since 2013 - Operational Manager at

Creative Training Center Foundation

Art Director / Graphic Designer

Co-Founder Kastil Creative
 WHAT IS
BRANDING?
Give me one words to describe branding!
“Your brand is what people
say about you when you are
not in the room.”
Jeff Bezos, Founder of Amazon
 BRANDING IS
AN EXPERIENCE
Your brand strategy contains how, what,

where, when and to whom you want to

communicate and deliver your brand

messages and values.

WHAT IS A
LOGO?
 WHAT IS
BRANDING
IDENTITY?
Branding identity refers to what we see
and what we feel about the company,
by seeing their visuals
(some call it visual identity).
Why should YOU
brand your
business?
 HERE ARE THE REASONS WHY

1. Quick Impact
2. People Judge a Book by
it’s Cover
3. Intention (Purpose)
4. Familiarity
5. Standing Out
BRANDING FOR START-UP CHECKLIST

Business Market &

goals & user Logo Design
personality research

Corporate Visual
Brand
Branding elements of
guideline
Identity brand
EFFECTIVE
BRANDING
 Mission Target
Brand Voice
statement Audience

Brand Style Professional

Integration
Guide Design
STAY CONSISTENT!
ANATOMY
OF
BRANDING
JOEY ALMOND
Before Re-Branding
JOEY ALMOND
After Re-Branding
 HAVE YOU
DONE YOUR
BRANDING
IDENTITY?
 Thanks!
Any questions?
You can find me at:
@nanaaask
syamsinar.k@gmail.com
Whatsapp : +6281296714080

More artworks! Business enquiries:

@nanaaask_design @kastilcreative
kastilcreative@gmail.com