Our products are vegan supplements that come in the shape of gummy bears as opposed to

traditional pills since they are more enjoyable, what is our probable target market?

Your probable target market could include vegans, people who are looking for a more enjoyable
way to take supplements, and people who prefer a sweeter option to traditional supplements.

This segmentation is based on the fact that vegan supplements come in the form of gummy
bears rather than pills. Vegans may be more likely to opt for vegan supplements, people who
are looking for a more enjoyable way to take supplements may be drawn to the gummy bear
form, and people who prefer a sweeter option may prefer the gummy bears over traditional pills.

there are other probable segments that may be drawn to vegan supplements in the form of
gummy bears. These may include people who are looking for a more convenient way to take
supplements, people who have difficulty swallowing pills, people who prefer to take
supplements in the form of a snack, and people who prefer the taste of gummy bears over
traditional pills.

People who have difficulty swallowing pills may be drawn to vegan supplements in the form of
gummy bears because they are easier to consume. Gummy bears are typically smaller than
pills, which can make them easier to swallow. Additionally, they are often sweetened, which can
make them more palatable and easier to consume than traditional pills. Additionally, some
people may find that gummy bears are more enjoyable to take than pills, which may make them
more likely to take their supplements regularly.

Veganism is an increasingly popular lifestyle choice, and targeting vegans in marketing can be a
great way to reach a large and passionate audience. Veganism is about much more than just
food; it touches every aspect of life. By targeting vegans, you can target consumers who are
dedicated to making ethical and sustainable decisions, who are conscious of their health, and
who care deeply about the environment. This audience is driven by their values and will often be
more loyal to brands that align with these values. In short, targeting vegans in marketing can be
an effective way to reach an engaged and passionate audience.

Veganism is an ethical lifestyle choice that is rapidly gaining popularity. Marketing to vegans is a
great way to target a large and passionate audience. Veganism is more than just a diet; it is a
way of living that emphasizes the importance of sustainability, health, and environmental
responsibility. Vegans are driven by their values, and they are more likely to remain loyal to
brands and products that align with these values. By targeting vegans, you can tap into a
passionate and engaged audience that is eager to hear from brands that speak their language
and share their values. This audience is passionate about the environment, ethical
consumption, and their health, and they are always looking for better ways to make a positive
impact on the world. Marketing to vegans can help you to reach this powerful and influential
demographic, and can help you to build a strong and lasting connection with them.

Vegan Demographic:

Veganism is a growing lifestyle trend that is becoming increasingly popular across the globe.
According to the Vegan Society, there are currently around 3.5 million vegans in the UK,
representing a growth of 300% in the last 10 years. In the US, a 2017 study by the Plant Based
Foods Association and The Good Food Institute estimates that 6% of Americans are vegan, up
from 1% in 2014. The vegan demographic is mostly made up of millennials and Gen Zers, with
nearly half of US vegans aged between 18-34. In the UK, over 60% of vegans are aged
between 15-34. In terms of gender, the majority of vegans are women. In the UK, almost 80% of
vegans are female, while in the US, the figure is closer to 60%. Finally, the vegan demographic
is mostly concentrated in urban areas and is relatively well-educated, with around 70% of
vegans having a college degree.

Psychographic:

The vegan psychographic is a term used to describe the motivations, values, and lifestyle
choices of people who have adopted a plant-based diet. Vegans are typically motivated by
health and ethical concerns, such as reducing their risk of chronic disease, protecting the
environment, and avoiding animal cruelty. They are often health-conscious, environmentally
conscious, and value the importance of a sustainable lifestyle. They tend to be more aware of
the food they eat, where it comes from, and the impact it has on their health, the environment,
and society at large. Due to their values and beliefs, they are more likely to be active supporters
of animal rights and environmental activism.

Behavioral:

Vegan consumers are driven by ethical concerns regarding animal welfare, the environment,
and their own health. As a result, they tend to be more conscious of their purchases and take
into account the ethical and environmental impact of the products they buy.
Vegan consumers are more likely to research products and companies in advance to check if
they are ethically sourced and/or vegan-friendly. They are also more likely to purchase products
from companies that have a good reputation for treating their workers fairly.

Vegan consumers tend to be more loyal to brands that prioritize sustainability and ethical
production. They are more likely to respond positively to companies that are transparent about
their practices and that provide detailed information about their products.

Vegan consumers also tend to be more likely to post about their purchases on social media and
to be vocal about their support of companies that meet their ethical standards. As such, they
can be an effective form of free marketing for companies that serve them.