I.

Promotion of LETCS :
WHO = Target customer : The center focuses on customers who have needs for the
log industry across the country including students, interns, businesses.
WHAT = Communicate : The center invests in transmitting images and course
information via FB channel, through word of mouth to students at University of
Science and Technology.
Achieve: with the goal of attracting students to study, experience courses
and participate in real battles
Service marketing communication customer: The form of teaching is to organize
offline classes for students to both learn knowledge and participate in real battles at
businesses.
The aim is to improve the quality of training and capacity of the trainees, meet the
professional skills in work as well as promote the development of Logistics in
Vietnam in particular and the Japan-Vietnam cooperation relationship. South in
general.
Input: students, interns, workers wishing to learn Logistics
Output: training high-quality logistics human resources

Different sources of communication :

1. Traditional Marketing Channels
In terms of traditional marketing channels, the center has a customer care
information channel that helps customers easily book appointments right on
Facebook at a fixed time frame.

2. Messages Transmitted Online (messages are transmitted directly):

With the development of modern technology, the customer care system of the
center is installed with messages transmitted directly via messenger, usually
responding within a few hours.
The Center currently does not have its own website to provide information to
customers.
3. Service Delivery Channels :
The center currently has a customer consultation room at address ....., which will
give customers the service experience, consulting courses, and registering for
classes.
The fb page will always update discounts and promotions for different students and
employees when registering for classes.
4. Message originated from outside the organization:
Communication activities are mainly through message boards, word of mouth for
students of University of Science and Technology and partner enterprises.

Important things in running Marketing:

Time conditions: The center often organizes courses before the school year, the
internship period of businesses. This is a crucial time when people will look
forward to taking real combat courses.
Financial conditions : Use discount codes as a university student
Discount when registering with groups
Cultural Elements :
Ethical and security conditions :
II. SWOT model:
S ( strength ):
This is a center jointly built by the State of Vietnam and Japan to promote Vietnam
Logistics human resources, so the Center has an association with the HP Logistics
Association, so there are many partnerships with other companies. businesses in
the North, especially HP.
The center provides students with the best quality training, international certificates
in Logistics, taught by experts in the field of Logistics in Japan and Vietnam.
In addition, the Center organizes business meetings to create conditions for
students wishing to practice, interview CVs.
There is a library of documents for students to refer to different areas of the
Logistics industry
O (opportunities):
Currently, the logistics industry is having a strong development trend. In particular,
at HP, logistics is becoming a key industry that attracts many students. There are
many enterprises developing this industry also facing the great challenge of lack of
human resources, especially high-quality human resources. Therefore, many
opportunities have been created for the LETC center to thrive
Currently, in the market, there are very few large-scale logistics training centers
across the country, especially in the northern regions => This is an opportunity to
expand the center for students studying Logistics. known.
Being able to grasp the trend of learning by doing, helping students save time and
have more job opportunities after taking the course.
NN supports investment in science and technology development center in teaching,
appoints many highly qualified experts
W ( weakness ):
Although the quality of teachers is good, the center is still limited in the number of
teaching staff.
The center has not expanded online classes to help all students who have learning
needs, but only focuses on offline teaching (only opening online classes for
specialized English subjects).
There is no investment in equipment for students to study, students have to take
their own initiative in learning equipment
The form of marketing does not have its own website, only promoting class
information via fb (not expanding through other information channels, either on
mass media or social networks).
T ( threat ):
Because Logistics is becoming a hot industry, the potential development trend will
be increasingly expanded, attracting many new competitors to invest in training in
this field in addition to education from schools.

Group 8's strategy

Building a large-scale course in Quang Ninh
After surveying universities in HP and QN for 100 students majoring in Logistics,
we found that 85% of students have a need to take more short-term training
courses to supplement their knowledge and attend participate in the battle at
businesses, but they don't have many resources to study or attend those classes.
Therefore, G8 wants to develop a strategy to expand courses directly to students at
other universities in HP and QN.
Operation direction:
Need to focus on how to communicate via social and word of mouth
Strategy implementation:
- First, build a new website for the center: invest in the images and feedback of
students after participating in the course.
=> Promote improvement of quality and reputation for customers.
WEBSITE as follows:
(Apply Product to this section)
Service outlet aims to be a center for both teaching and customer service
Build a website with an open interface, lots of voucher information, course combos
Registering for the course will receive excellent learning materials and access to
TT .'s electronic library

- Promote relationships with universities in HP and QN areas, organize business

trips and students to experience and better understand the operation of the
Logistics Industry.
- Distributing leaflets at universities and business zones
- Organize free classes for students => create Word of mouth for everyone to know
TT
- Sponsoring Logistics competitions in the area to expand awareness for students
- Open classes for students at other DH schools in QN and HP by bringing
lecturers to teach in 2 weekends, expanding the scope of practice at port companies
in the whole area. HP and QN areas.
- Giving scholarships to students with excellent achievements after the course /
students with difficult circumstances

The following factors should be taken into account:

Time: TT will cooperate with universities to open courses suitable to the needs of
students of that university.
Financial Conditions: TT is an investment between the Government of Japan and
Vietnam with the goal of promoting the development of our country's Logistics
industry, so TT is invested with an appropriate amount of capital for development
policies.
Cultural Elements: because the development needs of the maritime logistics
industry of HP and QN are very strong => there are similar development needs and
human resource requirements, so we will not have problems with geographical
location. or work environment.