College of Business Education
NAME: FAGARANG, ALVIN KLEIN L.
I. Choose Two Restaurants and Try To Differentiate Them. Upload Pictures of These
Restaurants.
JOLLIBEE
 Jollibee is the largest fast food chain
brand in the Philippines, operating a
network of more than 1,500 stores in 17
countries.
 Jollibee's main feature is the way their
food menu focuses on the palette of
their audience. It was originally made to
cater the Filipino taste
 strict adherence to the highest standards
of food quality, service and cleanliness
 Jollibee promises to provide high-
quality food, fast and friendly service in
a clean and comfortable environment
tailored to the Filipino palate. It is now
the biggest fast-food chain in the
country.
MC DONALD’S
 McDonald's Corporation is an
American multinational fast food chain,
McDonald's is the world's leading
global food-service retailer with over
38,000 locations in over 100 countries.
 McDonald's is famous for the speed of
customer service without compromising
the quality of the service.
 McDonald's is able to keep customers
on their toes with constant product
innovations. Franchisees were largely
behind these innovations, through
observations of customer trends and
behaviors, and this is what led to the
birth of many of McDonald's now-
iconic menu items.