BRIEF

My Competition:
Dear Reader,
I am entering the London Music Festival for 2023 which is made for music
video makers and enthusiasts. They value your work and promote music videos
all over the year on their facebook page that has a rapid amount of new growing
followers. They also additionally give you space on their platform for
background information regarding your music, videos and your regular news.
The opening date was July 1st 2022 and the regular deadline was submitted for
January 1st 2023, however I believe I will enter June 1st 2023 as the late deadline,
due to the date I filmed my production. The event takes place on July 1st 2023,
though this festival has some rules that you must abide by:
➼ Music videos may be any length and from any year.
➼ Participants must submit one or several music videos and must choose
which category they want them to compete in.
➼ All videos will be reviewed, nominated and scored by the jury, based
on these the winners will be selected.
➼ All entrants warrant and undertake that they have obtained all relevant
rights and permission from individuals featured in their entry.
➼By registering for this festival, the entrant grants the organisers of the
festival the standard non-exclusive rights that would be granted to a
music video broadcaster, as well as the right to make videos available on
the festival’s website, and to make copies available to broadcasters for
promotional purposes.
➼By submitting the music video the participant permits that the
organisers can use the video as well as pictures and names attached to
the music video for advertising and public relations purposes in
connection with marketing the festival.
➼By submitting the material, the applicant hereby agrees to indemnify,
hold harmless, and defend the organisers and their employees from any
liability, claims, and damages in connection with the submission and
from any fees and expenses, including but not limited to reasonable
attorneys' fees, that any of them may incur in connection therewith.
➼The organisers will not accept responsibility for any technical
computer, network, hardware or software failures of any kind,
which may restrict or delay the sending or receipt of your entry.
Incomplete entries and entries which do not satisfy the
requirements of these rules and terms can be disqualified.
➼Failure to adhere to these rules and terms will result in
disqualification and forfeiture of entry fee.
➼The organisers may also use the details you give to contact you
about their products and services. By entering work in this festival
you are indicating your agreement to this unless you tell the
promoter otherwise.
➼The organisers reserve the right to verify the eligibility of
entrants and check their identity.
➼The organisers reserve the right to amend these terms and
conditions at any point.
➼The organisers reserve the right to change submission
categories, awards and prizes at their discretion.
➼The organisers do not guarantee in any way that the submitted
video will be selected for the festival or used for promotional
purposes. This decision is at the discretion of the organisers.
➼There are no refunds.
The main category for this festival is music videos which leads to a fair
competition for everybody participating in the same genre of film.

There are awards and prizes such as:

➼Your music video is seen by a diverse festival jury providing feedback.
➼All nominees will receive London Music Video Festival certificates.
➼Each winner in a category will receive the London Music Video
Festival trophy.
➼Tickets for the London event are included in the submission fee.
➼The festival itself is widely promoted, and it is the only festival in the
world focusing on music videos regardless of their budget. Even being
accepted or nominated brings a lot of reputation.

FINAL IDEA
Dear Reader,
I plan to present a production about the effects of insecurity, based within
a music video. Which takes the story of a girl who feels insecure within
her group of friends and decides to shut herself out from the world. This
slowly leads on to her looking at herself in the mirror, feeling incomplete
and unworthy of herself, like she is some outcast.
From these effects leads on to worse mental health, such as panic attacks
and anorexia/depression/anxiety etc. I want to show that with these types
of people, they avoid social life as they cannot be judged from locking
themselves up. The message I want to get across is that the mirror and
social media is really our worst enemy in day to day life. Leading on from
this I want to produce my story to show that having reassurance by your
side can really impact the way you feel, and that at first you may believe
no one cares but the reality really is someone in your life will and can take
note of how you act, hopefully supporting you to know you are not alone.
Overall, I want my audience to mainly feel like having these thoughts and
emotions they can know that they are not alone, and that everyone suffers
in silence one way or the other, which might not be in terms of weight, but
something more mental such as family life, personality, etc. With this, it
will hopefully create a passionate meaning and let my audience relate to
my music video to the best of their ability.
 MY TARGET
AUDIENCE
I’d like to aim for a target audience of teenagers to young adults as that is when
insecurity is at its most highest point and it would be the most relatable for any
viewers.

I sent out surveys to get a better understanding of my fellow classmates and how
they feel, taking in the statistics of the majority of similar answers, along with
other research from outside of the classroom. Here was what I discovered
throughout my research:

➼ Most insecurity is built from 31% of weight, 32% skin conditions and
27% hair.
➼ Plastic surgery has risen by 115% since the 2000’s due to people
unhappy with how they look.
➼ Insecurity can really lead to you avoiding social interactions which leads
to worse mental health later on.
➼ Most insecurity is down to Jealousy.
➼ Social media is a main factor on why so many people feel insecure about
themselves.
 LEGAL AND
ETHICAL ISSUES
Dear reader.
Even though I have planned this production throughout, I do face some
issues within this production.

My main fear is the fact I involve anorexia and I would not like to trigger
anybody’s trauma who has experienced it in the past, as it can lead to
almost death if it is serious enough, and as someone who knows someone
who has suffered badly, I wish to try warn people about that factor before
they watch, as I also don’t want to portray the wrong aspect in this
production.
I took out a survey for my audience and most of them did not mind that I
included the fact I have planned someone to start getting symptoms of
anorexia.

Another thing that may be a problem is having my main character

running in the road for a 13 second planned shot, however I plan to make
it a tracking shot by sitting in the back of the car, yet it wouldn’t be a
legal thing to do I plan to find a quiet road so I am not disrupting anyone
in the process, while having others look out for cars just in case.
 PRODUCTION PLAN
MON 8th th WEDS SAT SUN
THURS
TUES 9 May 10th
th
FRI 12 May 13
th
14 th th

11 May
th

May May May May

Film Day1–
Film Day 2 –
Filming in thame Editing Editing Editing N/A N/A
if required
with my actors
SAT SUN
TUES 16 WEDS THURS
th

MON 15 May
th
FRI 19 May 20 TH
21 th st

May 17 May 18th May

TH

May May
Filming For Final Final Editing
Editing Editing N/A N/A
Julia Koszara Editing Evaluation
SAT SUN
TUES 23 WEDS THURS Friday 26
rd th

MON 22 May
nd
27 28 th th

May 24 May 25 May May

th th

May May
MON 29 TUES 30 WEDS 31 THURS 1 FRI 2
th th st st
SAT 3
nd
Sun 4 rd th

May May May June June June June

Half – term Half – term Half – term Half – term Half – term Half – term Half – term
Pitch Pitch Pitch Pitch Pitch Pitch Pitch
Planning Planning Planning Planning Planning Planning Planning
Here is my production schedule for what I plan to do over the next few
weeks, hoping that everything goes smoothly throughout the making of this
production.