The value of products/services that the business provides to customers.

 Coca Cola's selling concept revolves around creating a positive emotional connection
with consumers and positioning itself as a refreshing, uplifting brand. Coca Cola has
long used advertising to promote its brand, employing catchy slogans such as "Taste the
Feeling" and "Open Happiness". The company has also focused heavily on building
customer loyalty through product placements in movies and television shows and
sponsoring major events and sports teams. Coca Cola's selling concept is about creating
a memorable experience for customers, whether it be through the taste of the product or
the emotional connection they make with the brand. By positioning itself as a refreshing
and uplifting brand, Coca Cola has been able to maintain its position as one of the
world's most iconic and recognized brands.
 The selling concept of Coca Cola is focused on creating demand and generating sales by
aggressively promoting and advertising its products. Coca Cola has consistently used creative
and innovative marketing campaigns to make its products more appealing to consumers. The
company places a strong emphasis on building brand awareness and loyalty, which has been
achieved through a range of marketing techniques such as TV commercials, billboards, social
media, sports sponsorships, and celebrity endorsements. In addition, Coca Cola has successfully
diversified its product range to include various flavors and packaging options to cater to
different market segments. By adopting a selling concept, Coca Cola believes that consumer
demand can be influenced and created through innovative marketing campaigns that emphasize
brand loyalty and awareness.
 Our vision is to craft the brands and choice of drinks that people love, to refresh
them in body and spirit. And done in ways that create a more sustainable business
and better shared future that makes a difference in people's lives, communities, and our
planet.
 A significant aspect of Coca-Cola's marketing success is the way it emphasizes brand
over product. It doesn't sell a drink in a bottle. As highlighted earlier with the “Happiness
Machine” video, the company strives to sell “happiness” in a bottle.
 Customer value is the perception of what a product or service is worth to a
customer versus the possible alternatives. Worth means whether the customer feels
s/he got benefits and services over what s/he paid. In a simplistic equation form,
customer value is benefits – cost (CV = B – C).
 A value proposition is a simple statement that clearly communicates the product or
service benefit you promise to deliver to your customers. It's ultimately what makes your
product attractive to your ideal customer.