/ Rob Meyerson domestika.

org

Naming Brief

Project eCycle
/ Rob Meyerson domestika.org

What is
Project eCycle?
eCycle is the project name for a soon-to-be-launched electric
motorcycle company. Internally, we’re thinking of this brand as
“The Tesla of motorcycle manufacturers.” The name should work
equally well for existing motorcyclists and new riders.

New
+ = Name?
/ Rob Meyerson domestika.org

Naming territories
Each name idea should strive to convey one or more of the following
idea to prospective customers.

Fast Powerful Mobility/Motion

/ Rob Meyerson domestika.org

Naming approach,
construct, and tonality
Approach Abstract

Mainly explore suggestive names, with some exploration of more A

p
descriptive and abstract ideas. Steer clear of generically descriptive p
r
names (e.g., “Electric Motorcycle Company”). Suggestive o
a
c
h
Construct
Descriptive
Explore real-word, compound, and coined names.

Construct

Tonality Real-word Compound Coined

For this first round of name generation, ignore tonality. Anything goes!!
/ Rob Meyerson domestika.org

Competitor/peer names
Electric motorcycle brands
• Arc Vector • Tarform (and Tarform Luna)
• Cake Kalk (and Kalk&, Kalk INK) • Verge TS
• Damon Hypersport (and Hypersport Pro) • Vespa Elettrica
• Energica Ego (and Ego Plus, Eva Ribelle) • WK E Colt
• Fuell Fllow • Zero DSR (and FXS, S, SR/F, and SR/S)
• Gogoro Smartscooter 2
• Harley-Davidson Livewire Other major motorcycle brands
• Horwin CR6 • Honda
• Johammer J1 200 • Kawasaki
• Lightning Strike (and LS-218) • Ducati
• Pursang E-Track • BMW
• Sondors Metacycle • Suzuki
• Super Soco CUx (and Soco TC, Soco TC-Max) • Triumph