STRATEGIC MANAGEMENT

1. Introduction
+ Full name: FPT Telecom Joint Stock Company
+ Abbreviation: Fpt Telecom
+ Services: Providing telecommunications and internet services
+ Head office: Cau Giay district, Hanoi.
+ Website: www.fpt.vn
2. SWOT

STRENGTH
1. FPT has a suitable organizational structure
2. Being the leading IT enterprise in Vietnam with many large customers
3. The company's financial solvency is good in both 2021 and 2022
4. Large scale with quick capital of more than 3 trillion VND
5. 3rd largest market share with 11.44%
6. Having a modern, user-friendly information system
7. Have the best customer service
8. There are many promotions to attract customers

WEAKNESS
1. Investment strategy is inefficient, spread and unreasonable
2. Service package price is higher than competitors in the same industry
3. Short-term receivables increased (about 7.68%)
4. FPT's investment has not been effective
5. Must import raw materials from outside water supplier
6. FPT information system encountered many problems during data processing
OPPORTUNITIES
1. Vietnam's telecommunications market has 7 suppliers
2. As of September 2022, Vietnam has 72.1 million internet users (reaching 73.2% of the
population) daily.
3. Vietnam is the country with the 12th highest number of internet users worldwide.
4. High initial investment cost, high technology, and possession of important resources.
5. Forms and conditions of foreign investment in the business of telecommunications
services must comply with the provisions of Vietnamese law.
 6. The group of telecommunications enterprises has a systematic position in the market
sector for important telecommunications tasks that the state needs to competitively
manage.
7. The Prime Minister shall detail the establishment and operation of telecommunications
networks.
8. Less affected by Covid 19
9. The fields of finance - banking, healthcare, education, and business,... all depend on
telecommunications services.
10. FPT Telecom have a certain source of customers
THREATEN
1. Natural disasters, storms and floods affect the quality of transmission lines
2. Telecommunications equipment is mainly imported from abroad
3. Difficult terrain to extend fiber optic cable
4. The infrastructure system is still poor, there is no B_N . axis system
5. Requires large investment capital to improve technology
6. The telecommunications service market is saturated and the competition is fierce
7. Lack of high-quality human resources

+ SO

S2S4S5O1O2O3: Market penetration strategy => Strengthen the marketing of products with
quality technology, expand the high-end distribution system

S4S7O8O9: Market development strategy => Research and expand new markets in Southeast
Asia and developing countries in technology

S6S7S8O1O10: Product development strategy => Improve staff capacity by training,

improving new technology to access and consult customers faster

+ WO

W2W5O9O10: Product development => Maintain and keep product quality to meet customer
needs

W1W5O8O10: Retrenchment => Consider changing investments in non-profitable positions

to invest in technical upgrades

W2W4O1: Product differentiation => Create a difference in the quality of the company's
products to match the product cost
+ ST

S2S5T2T5: Related diversification => develop a strategy to diversify product supply with
reasonable prices and attract investment capital.

S4S3T4T3: Related diversification => expansion, upgrading and construction of fiber optic
cables and transmission lines.

S6S7S8T2: Market penertration => focus on the target market and develop and expand the
market in neighboring countries

+ WT

W1T5 : Divestiture => strategy to reduce investment in some unprofitable positions, improve
service quality improvement.

W2W1T6: Disvestiture => strategy to reduce investment to improve product quality to deal
with competitors same sector.

W5T7: Retrenchment => strategies to maintain and supplement high-quality human resources
to improve quality.

3. IE matrix

Percent of Firm Estimated EFE

Division Estimated IFE Score
Division’s Revenues Score
FPT TELECOM 14.729 2,6 2,7
From the position of the strategic circle FPT Telecom should aim to belong to group V is Hold
and Maintain Strategist
4. QSPA

WO ST
( Retrenchment) ( Diversification)
Total: 4,70 Total: 5,09

Based on the total attractive points on QSPM, the best choice for FPT Telecom is to diversify
and develop products.
5. Recommend
Proposed Strategy 2023 2024 2025
Consider lowering
Conduct cooperation product costs if
Diversify service Research and find
and import high possible or
providers to be flexible suppliers with lower
quality raw materials increasing
in updating product prices but still ensure
at the lowest price (if promotional
prices quality.
possible). packages to attract
customers.
Calculation and
Reviewing and planning for
Expand and upgrade surveying the necessary and Install and expand
fiber optic cable and problems of basic sufficient conditions the fiber optic
transmission lines installation conditions for installation and system.
and locations. expansion of
transmission lines.
Launching the store
Developing and Looking for potential Market research and
with many
expanding markets to markets in product development
promotions to attract
neighboring countries neighboring countries. planning.
customers.

6. Conclusion
o FPT Telecom's profit maintained a continuous growth momentum for 5 years and
reached a record milestone of VND 2,258 billion in 2022, the company's net revenue
reached VND 14,729 billion, up 16% compared to 2021 and the highest of the company.
company since its inception.
o In order to promote the company's growth target, FPT Telecom's investment and
development strategy in 2023 is to continue to maintain the service development speed
and strive to expand and develop market share.
 o This shows that the strategy set out by the group is suitable for the development and
orientation of the company in 2023.
7. Reference list
+ FPT telecom revenue 2022. (2023, January 17). https://www.vietnamplus.vn/fpt-ghi-nhan-
doanh-thu-44017-ty-dong-trong-nam-2022-tang-222/841749.vnp

+ FPT Telecom _ About FPT. (2022). https://fpt.com.vn/en/about-us/corporate-governance

+ Ban Lanh Dao FPT. (n.d.). Retrieved March 7, 2023, from https://m.cafef.vn/du-
lieu/hose/FPT/ban-lanh-dao.chn

+ Customers of FPT telecom. (2018). https://fpt.vn/vi/ve-fpt-telecom/khach-hang-doi-

tac?page=1

+ Financial Statement FPT 2021. (2021). https://bctn2021.fpt.com.vn/

+ Fpt Telecom packages. (2023, March 14). https://fpttelecom.online/dong-nai/

+ Marketing strategy of FPT Telecom. (2023, February 23). https://maneki.marketing/fpt-

telecom-marketing-strategy/#chien-luoc-san-pham-cua-fpt-telecom

+ Chien Luoc Kinh Doanh Cua FPT. (2021, December 6). https://amis.misa.vn/31460/chien-
luoc-kinh-doanh-cua-fpt-thuong-hieu-hang-dau-viet-nam/

+ FPT Telecom’s record profit milestone. (2023, January 19). https://vietnambiz.vn/fpt-

telecom-thiet-lap-moc-loi-nhuan-ky-luc-hon-2200-ty-dong-nam-2022

2023119104359216.htm

+ Cham Soc Khach Hang FPT. (2022, March 9). https://chungta.vn/kinh-doanh/fpt- telecom-

dung-dau-dich-vu-cham-soc-khach-hang-4-nam-lien-tiep-1134476.html

+ Chinh Sach Thuong Phat FPT. (2020, July 15). https://foxnews.fpt.vn/ceo-nguyen-van-

khoa-chinh-sach-thuong-phat-giup-nguoi-fpt-ton-trong-nhau/

+ Chuyen Doi So Voi Doanh Nghiep VN. (2022, August 24). http://vjst.vn/vn/tin-

tuc/6750/nhung-kho-khan-tren-con-duong-chuyen-doi-so-cua-doanh-nghiep-viet-nam- .aspx

+ Mo Ta Cong Viec Nhan Vien FPT. (2020, August 21). https://caodang.fpt.edu.vn/tin-tuc-

poly/blog/mo-ta-cong-viec-nhan-vien-it.html