INSTRUCTIONS

TASK A
Step 1: collect images of two products that are used in your house (during Cchath/Diwali
celebration). Of the two products, one should be a product of rural origin and the other should be
product of urban origin. The products of rural origin are the products that are produced in rural
areas by rural producers/manufacturers using resources from rural areas and products of urban
origin are produced in urban areas.

Products of Rural Origin

Image 1- product 1
Products of Urban Origin

Image 2- product 2
Step 2: Mention why did you use this product?
Product of Rural Origin

Image 1- product 1

 To enlighten our house.

 Traditional use symbolically lit during prayers.
 Affordable.

Product of Urban Origin

Image 2- product 2

 To make thekua used during the puja.

 I love to consume Ghee.
 Traditional use as Ghee is found to be pure because it is made from cow’s milk.

Step 3: Mention why did you prefer this product over other products/variants of the same product
available in the market?

Products of Rural Origin

Image 1- product 1

 Affordable.
 Easily available in the market.
Products of Urban Origin

Image 2- product 2

 From last 10 years we are using the same product (brand loyalty).
 Affordable.

Step 4: Mention the messages it communicated?

Products of Rural Origin

Image 1- product 1

 Using mud diyas makes a blissful and satisfied aura in the house.
 Mud is a good reservoir of good spirits.

Products of Urban Origin

Image 2- product 2

Step 5: Mention the reasons for not using this product?

Products of Rural Origin

Image 1- product 1

 It consumes oil.
 Need to be careful around it.
Products of Urban Origin

Image 2- product 2

 Fat- rich product.

 Can increase (bad) cholesterol level
 TASK B
Step 1: Find TWO images that reflected YOUR thoughts and feelings associated with the
experience of USING products of rural origin

Image 1 representing your thought

Image 1 representing your thought

Step 2: Describe how each image represented YOUR thoughts and feelings about the experience
of using PRO?

Explanation of Image 1

 As per my mother every new can be used for lighting either the Diya is made up of silver
or copper, but Diya made up of mud and clay is found to be more pure.
 Also, it helps the small vendors for their livelihood.

Explanation of Image 2

 It tastes good at this price.

 Easily available in my area.

Step 3: Describe the pictures you could not add?

 In any Hindu festival light plays the important role, and also there is the traditional use of
it therefore I found Diya would be the best fit.
 I didn’t use the clothing pics because it is not important to wear the new or traditional
cloths, we can wear any cloth which I clean.
 I didn’t use the pic of Daura because it is not important, it is only used to carry the soup
to the Ghat.