EDUCATION AND SKILLS

Training Regulations (TR) – a TESDA-promulgated document that serves as

basis for which the competency-based curriculum and instructional materials
and competency assessment tools are developed. This document represents a
specific qualification. It defines the competency standards for a national
qualification and how such qualification can be gained, assessed and be given
recognition.

ASSESSMENT AND CERTIFICATION

TESDA pursues the assessment and certification of the competencies of the

middle-level skilled workers through Philippine TVET Competency
Assessment and Certification System (PTCACS). The assessment process
seeks to determine whether the graduate or worker can perform to the
standards expected in the workplace based on the defined competency
standards. Certification is provided to those who meets the competency
standards. This ensures the productivity, quality and global competitiveness
of the middle-level workers.

 TESDA has a Registry of Certified Workers which provides information on

the pool of certified workers for certain occupations nationwide.

 TESDA also has accredited assessment centers as well as the competency

assessors who conduct competency assessment process for persons applying
for certification. 

TESDA, COCA COLA PHILIPPINES OPEN TRAINING FACILITY

FOR ISTAR PROGRAM.

On March 21, 2022 at Taguig City – The Technical Education and Skills
Development Authority (TESDA) and Coca-Cola Philippines have
inaugurated a training facility for the iSTAR Program, the upgraded version
of their Sari-Sari Store Training and Access Resources (STAR) Program.
Since 2011, TESDA and Coca-Cola Philippines have been partners in
providing entrepreneurial skills training to Filipino women. Through the
STAR program, over 200,000 women retailers were trained and empowered.
In December 2019, TESDA and Coca-Cola Philippines signed a
Memorandum of Agreement (MOA) to elevate the entrepreneurship training
program for micro-retailers into a blended digital learning platform, thus, the
iSTAR Program. The training consists of online self-paced learning sessions
and business coaching sessions developed by TESDA and Coca-Cola to help
businesses that were badly hit by the ongoing pandemic crisis.

Training Programs
PTTC-GMEA is a Training Institution for Adult Education.  It offers Training Programs for
MSMEs according to their Level of Development – from Startup, Growing, Expanding, to
Sustaining Enterprise Level. These are also classified by Track of Business Modeling,
Human Capital Building, and Production Capacity Building.  This is embodied in the
ASCEND program of the PTTC-GMEA. ASCEND, being Advancement of Skills and Competencies
of  Entrepreneurs towards the iNternationalization agenDa which aims to equip MSMEs in terms
of human capital, company & product quality requirements, among others as they gain entry  to
the national and international market. 

Reference : Training Programs – Philippine Trade Training Center (pttc.gov.ph)

TESDA, Coca-Cola Philippines open training facility for iSTAR Program

ISSUES AND CHALLENGES ENCOUNTER

It's not possible to be 126 years old and the world's most valuable brand without
making some significant changes along the way. Coca-Cola has faced a number of
challenges over the years, the most recent being "sugar," which Advertising Age
describes as "Public Enemy No. 1." It is blamed for obesity and is even considered
toxic. According to a new book, it is addictive. Marketers, beware: sugar could be the
next regulatory target."
1.) The medicinal challenge.

The first label for the new Coca-Cola syrup said in part: “This intellectual beverage and
temperance drink contains the valuable tonic and nerve stimulant properties of the Coca
plant and Cola nuts . . . a valuable brain tonic and a cure for all nervous affections: sick
head-ache, neuralgia, hysteria, melancholy, etc.”

The new slogan: “Drink Coca-Cola. Delicious and refreshing.”

2.) The Fountain Challenge

A bad bargain? Not necessarily. The two lawyers divided the country between them
and diligently recruited talented individuals to set up Coca-Cola bottling companies.

Twenty-nine years later, there were 1,263 bottlers covering the country, the year bottled
Coca-Cola outsold fountain sales for the first time.

Without this bottler network, it’s possible that Coca-Cola would not have become the
powerful brand it is today.

3.) The Cocaine Challenge

With hundreds of bottlers selling Coca-Cola around the country, there was no
uniformity in how the product looked. There were many different bottle designs.

So Coca-Cola held a contest to design a bottle that could be recognized in the dark. The
winner produced the world’s most-famous package designs, the contour bottle.

Even today, its iconic bottle is one of Coke’s best attributes.

4.) The Bottle Challenge

With hundreds of bottlers selling Coca-Cola around the country, there was no
uniformity in how the product looked. There were many different bottle designs.

So Coca-Cola held a contest to design a bottle that could be recognized in the dark. The
winner produced the world’s most-famous package designs, the contour bottle.

Even today, its iconic bottle is one of Coke’s best attributes.

5.) The Pepsi Challenge

 There was one problem with the contour bottle: It held only 6.5 ounces. But strange
as it might seem, it took Pepsi-Cola 23 years to exploit this weakness.

“Pepsi-Cola hits the spot. Twelve full ounces, that’s a lot. Twice as much for a nickel, too.
Pepsi-Cola is the drink for you.” (The 1939 radio jingle that greatly increased Pepsi’s sales.)

6.) The Diet Challenge

Two years later, Diet-Rite cola hit the market. But this time, Coca-Cola reacted
quickly. The following year, the company launched Tab.

A year later, Pepsi responded with Diet Pepsi.

Tab versus Diet Pepsi. You might think a line extension of a famous name (Pepsi-Cola)
would outsell a new name with little or no meaning (Tab.) Not so.

Eighteen years later, the year Coca-Cola introduced Diet Coke, Tab was outselling Diet
Pepsi by 23 percent.

So then why would Coca-Cola introduce Diet Coke when it already had the leading diet-cola
brand? As it turned out, Diet Coke could be one of its best-ever decisions.

7.) The Second Pepsi Challenge

Seven years before the launch of Diet Coke, Pepsi shocked the folks in Atlanta with
its “Pepsi Challenge” advertising campaign. What was even more shocking was that Coca-
Cola’s own taste tests showed consumers preferred the taste of Pepsi 58 to 42 over Coke.

A third shock occurred when Pepsi overtook Coke in supermarket sales.

8.) The Sugar Challenge

Three years after the New Coke debacle, per-capita consumption of carbonated soft
drinks (mostly colas) reached its all-time high. Since then, it has declined every year for 14
years in a row. On average, a decline of 1.5 percent a year. (About the same rate as the
decline in smoking.)

Reference : The seven challenges of Coca-Cola. - Ries