BUSINESS PLAN

Presented to
Mrs. Cristine Vaflor
TLE2-INTERPRENEURSHIP
Central Philippines State University

By:
Mr. Neil Virhil G. Moralizon
Mr. Nelvic P Panunciales
EXECUTIVE SUMMARY
Introduction
The popularity of high-quality, healthy food is growing. Cucumber is a unique blend of nutrition,
sweetness, and taste. Today's consumer has less time to prepare nutritious foods but values the
nutritional and sensory benefits they provide. Juna’s Cucumber Store uses this concept to
provide healthy and tasty snacks that are high in nutrients, vitamins, iron, and antioxidants.
Juan’s Cucumber is a small business located in the Brgy. Pook, Hinoba-an, Negros Occidental,
fronting in the Central Philippines State University. Juan’s Cucumber Store ensures to provide a
quick snack service to those college students who are on the go or in a hurry. This business has
a lot of potential capacity based on the quickness and efficiency it will showcase during its
operation.
Juan’s Cucumber Store is a business designed to cater to busy students. It was created because,
as students, we know what it is like to have to skip meals and run late due to our hectic daily
schedules. By offering quick and healthy food options, the business is trying to simplify every
student’s day by providing healthy foods that can satisfy their hunger and taste buds as well.

The Organization
The business is owned by 8 owners, therefore each of them shall have an equal amount of
contribution. Mr. Neil Virhil G. Moralizon, Mr. Nelvic P. Panunciales will oversee the future of
the business while Ms. Lorry Mae Protacio, Ms. Danica Chavez, Ms Lyra Cadiz, Ms. Cristy Mae
Librado, Ms. Jean Verly Abogadil, And Ms. Kristine Lequigan will oversee the stall section or the
selling of the product. All policies will be decided by these 8 people. All of them will be involved
in every decision of the business, including the preparation of the food and services. The team
requests two or three of them to take over the everyday selling activities and will operate the
operation when others are not around.

Products and Services

Juan’s Cucumber Store will stand out from the competition due to its uniqueness and
outstanding quality. It offers several products, such as ube cucumber chips, cucumber juice and
cucumber tuna sandwich, all of which are made from high-quality, fresh ingredients. Juan
Cucumber caters its customers by providing them with a healthy and tasty snack that suits their
taste buds and, at the same time, their budget.
The utmost priority of Juans Cucumber will be serving healthy and freshly prepared products at
all times during business operations. The main ingredient, which is the cucumber, came from
the local farm and is cooked and prepared in front of the customers. The menu will revolve
around sweet and goods, which include as ube cucumber chips, cucumber juice and cucumber
tuna, which can be purchased at a very affordable price.
The figures below show the three different products of Juan’s Cucumber their corresponding
costs.
The Market
Juan’s Cucumber focuses on meeting the demand of a student customer base, as well as a
significant number of teachers and employees within the nearby establishments. We are also
welcoming other potential customers, such as tourists, who would probably reach out to our store
for some reason. Furthermore, Juan’s Cucumber also focuses on the middle-to-higher income
segment of the market. These market segments consume the majority of deep-fried products.
Juan’s Cucumber Store wants to establish a large, regular customer base. It will offer reasonable
prices, a consistent revenue base, and high-quality products. Since there are also a lot of passersby
in the area, there is a big possibility that the store will be noticed by the public and other potential
customers. Their curiosity to taste the offered products, which are new to the market, is the big
advantage of this store.

Capitalization
Juan’s Cucumber Store has an estimated start-up capital of Php11,000. It is composed of a Php1,000
investment by each of the partners that will cover all the costs associated with running the
business.

1.1 Mission
Juans’s Cucumber aims to provide and serve high-quality healthy snacks at a reasonable price in
order to meet the needs of the local middle-to-upper-income market, particularly students from
Central Philippines State University. Moreover, Juans Cucumber aims to satisfy their hunger and
taste buds with the sweet and tasty products the store offer.

1.2 Keys to Success

The following key factors will set Juan’s Cucumber Store apart from the competition:
Exceptional customer service and commitment. The owners of Juans Cucumber Store pride
themselves on being on location every day and getting to know the majority of their clientele. One
of the owners, M, loves interacting with the clients and listening to what they really envision for
their favorite snacks. It is extremely rewarding to put that idea into reality and deliver what the
client envisioned. We love seeing the client’s face when they see the finished product.
Delicious and freshly made snack. Juan’s Cucumber will produce the product on a daily basis and
only sell what is freshly made for that day. There will never be stale food served at the Juan’s
Cucumber Store.
Convenient location. Juan’s Cucumber Store will be located in the Brgy. 2, Hinobaan, Negros
Occidental, fronting of Barangay Hall, which is an accessible commute for clients and potential
customers. In addition to transportation accessibility, there are also shady trees, quality
landscaping, and nearby parks that can be desirable.

COMPANY SUMMARY
The Juan’s Cucumber Store is a start-up business that sells Juan’s Cucumber Store in three (3)
different products (ube cucumber chips, cucumber juice and cucumber tuna sandwich). This store is
located in Brgy. Pook, Hinoba-an, Negros Occidental, fronting in the Central Philippines State
University. This store is a general partnership owned by 8 owners. The owners will use their own
savings to fund the start-up costs and provide a financial cushion for the first day of operations. Due
to the partners' industry experience and the area's industry competition, the business intends to
establish a strong market position in the city.
2.1 Start-up Summary
The Juan’s Cucumber Store is a start-up business that provides healthy snacks that are offered at a
friendly budget cost. The shareholders' savings will be used to fund the business. Its estimated
starting capital is Php11,000. It comprises a Php1,000 investment from each partner, which will
cover all the costs associated with running the business.

PRODUCT
3.1 Product Description
Cucumber is traditional Filipino comfort food. Therefore, the owners created a line of unique,
healthy snacks featuring bananas as the main ingredient. These snacks are known as "JUAN’S
CUCUMBER”. They are offered different: ube cucumber chips, cucumber juice and cucumber tuna
sandwich. These healthy snacks are delicious and novel to customers' tastes, and they will be sold
at a reasonable price of 10 pesos. These snacks satisfy hunger and are a healthier snack option in
comparison to junk food and street food. Nowadays, many students often opt for unhealthy choices
because of taste. Therefore, the Juan’s Cucumber Store aims to reduce the unhealthy food
consumption of students by serving these delicious snacks with nutritional value.
The business aims to sell fresh and raw cucumber products to students at Central Philippines State
University. These snacks are produced not only to taste good but also to meet safety and sanitation
measures to ensure a high level of customer satisfaction.
3.2 Packaging
The finished cucumber products will be skewered on bamboo sticks, the traditional and most
common way of serving the snacks to the customers. Customers who purchase more than two
Cucumber snacks, sticks will be given small paper bags, or "bolsitas," with the brand logo. Instead of
packaging our snacks in plastic, the business plan is to have them packaged on “bolsitas” that are
biodegradable so that it may help achieve a cleaner and more sustainable environment,
emphasizing the store's commitment to preserving the planet.
3.3 Promotion
In promoting the business, the proponent will be distributing flyers and will place tarpaulins in
populated areas such as markets, streets, and highways. This is for the customers to be well
informed about the existence of the Juan’s Cucumber Store. In advertising the business, the store
will be utilizing social media such as Facebook and Instagram. The business will be creating a
Facebook page and Instagram account to post all the information and announcement regarding the
business.
MARKET ANALYSIS SUMMARY
The Juan’s Cucumber Store focuses on providing a fresh, delicious and healthy "Cucumber" to
students, local residents, as well as teachers, and employees from nearby establishments. The
business also welcomes other potential customers, such as tourists, who want to come and visit the
store.

4.1 Market Segmentation

Juan’s Cucumber targets the market's middle-to-upper-income segment. These market segments
consume the majority of deep-fried products.
4.2 Target Market Segment Strategy
The intended target market for the Juan’s Cucumber are the students, Teachers and Employees of
Central Philippines State University. The quality of the product, friendly customer service, and
affordable pricing are all important factors in retaining and growing the business's target market.
4.2.1 Market Needs
There are only a few local Filipino desserts in Province in Hinobaan. The people there are always
willing to try new flavors and foods that are unfamiliar to them. The business came up with the idea
to sell a uniquely healthy snack that is new to the taste of its customers, which is the Fresh and Raw
Cucumber. This product will be ideal for hungry, food-craving students and passersby. Along with
other local Filipino desserts, it will be a consistent local delicacy.
4.3 Service Business Analysis
Local citizens patronizing local food desserts, most likely for quick snacks, are constantly going
forward. There are numerous vendors who are continuously making a business out of Filipino
desserts for years and are still not out of business. Even with the low competition, Cucumber
Delicacy is uncommon in any location in Province of Hinobaan. Thus, it is ideal for customers to try a
new-to-the-area product that they can enjoy as a snack or a craving satisfaction food. Despite low
competition in the immediate area, Juan’s Cucumber will position itself as a place where customers
can enjoy a delicious and nutritious snack with fast and friendly customer service.
4.3.1 Competition and Buying Patterns
The competition in the local area is not that strong and does not provide the same product as
offered. Most local competitors sell products that are common and can be found in different areas
of town. Leading competitors purchase and cook good-quality cucumber, blended with flour and
sugar or melted sugar, in a variety of styles that use the same equipment and sell these items
primarily through food stalls near schools, but this is common nowadays. Therefore, the planned
store will sell a different and uniquely healthy snack featuring bananas as the main ingredient.
STRATEGY AND IMPLEMENTATION SUMMARY
5.1 Competitive Edge
Juan’s Cucumber Store's competitive edge is that there is relatively low competition in the local
area. Even though Juan’s Cucumber is not a big-time type of business, it still has a considerable
number of competitive advantages over other stores, such as yumminess and freshly prepared
snacks. Juan’s Cucumber will only sell what is freshly manufactured for that day and will
manufacture the product every day. By doing so, we will serve freshly prepared snacks that will
satisfy the cravings of the consumers.

MANAGEMENT SUMMARY
Ube Cucumber Chips is majority-owned by millennials who hold a bachelor’s degree in financial
management. With little support, the first management staffs are entirely dependent on the
founders. As we expand, we'll hire more assistance in a few crucial areas. Our fundamental principle
allows us to operate our senior management as a fellowship that engages in "knowledge exchange."
We do not increase our overhead until it is required. The initial staff support team will have to put
in more effort as a result. This will enable us to staff our store appropriately while maintaining as
low an overhead as feasible. This will also enable us and potential business partners to enjoy a
larger return and a faster investment income loss.
Ube Cucumber Chips is currently owned by its founders. When the time is right, all who have
contributed to the growth of this business endeavor will be given the chance to expand alongside it,
and when that moment comes, the founders' share will be consolidated into a single entity.
However, because of the investors’ other commitments, both professionally and personally, they
will not be taking part in the day-to-day management of the business. A manager will be hired
employees to oversee the overall operation.
The table below shows the product costing of "Ube Cucumber Chips." Ube Banana Crunch is one of
the main products in the store. This product will be used for the presentation. The total expenses of
this product alone are PHP561.00.

PRODUCT COSTING QUANTITY PRICE TOTAL COST

PARTICULARS
Cucumber 1 kg ₱100.00 ₱100.00
Breadcrumbs 3 pcs ₱26.66 ₱80.00
Brown Sugar 1/2 kilo ₱60.00 ₱60.00
Cooking Oil 1 flat ₱40.00 ₱40.00
Egg 2 pcs ₱10.00 ₱20.00
All-Purpose Flour 1 kilo ₱40.00 ₱40.00
Cornstarch 1/4 kilo ₱40.00 ₱40.00
Ube Condensed 1 can ₱37.00 ₱37.00
Milk
Ube Flavoring 1 sachet ₱64.00 ₱64.00
Bamboo Stick 1 bundle ₱30.00 ₱30.00
Transportation 5 persons ₱10.00 ₱50.00
TOTAL - - ₱561.00