UI/UX Design Process

Design is not just what it looks like and feels like. Design is
how it works.
- Steve Jobs

What is User Experience ?

User experience is the value that the end-user gets while using your product. It all depends on enhancing customer satisfaction by improving the usability,
accessibility, and pleasure when a user interacts with our product.

Why User Experience Matters ?

A well-designed user interface not only presents our product effectively but boosts the customers’ confidence in our brand. Customers come to us
whenever they require related products or services. It builds customer satisfaction and trust in return. Hence user experience design plays a vital role in
meeting our business goals.

Simplicity or user-friendliness is the core thing that one we should keep in our mind while developing an efficient UI/UX system.

Without a solid UX design process, you have a lower chance of creating a product with good UX. A well-defined and well-executed UX process, on the
other hand, makes it possible to craft amazing experiences for users.

Our Design Process

Most designers are familiar with the concept of “design thinking” as a UX process. This process has five stages in it: empathize, define, ideate, prototype,
and test. Our design processes originate from this concept. The “design thinking” process, defined by the Stanford School of Design.

If we apply design thinking to product design, we would follow a UX process with the following five key phases:

01 02 03 04 05
Product

Research Analysis Design Validation

definition

Our Design Process

Product Defination
Product Definition is the first phase involved in the UX design process. We are responsible for this will collect the user re quirements based on
their business environment.

It’s very much essential because understanding about the real scope of the product and their existence happens in this phase.
People involved in this phase are Design Team, Business Manager, and Product Manager. The entire team should consult with clients in their
environment. Analyze their needs within the framework of your operation.

It’s simple; before beginning the work, understanding the requirements!

2. Research
The research is the most crucial element for us. we study how the present system works for the current client proposal. This phase of the UX
process usually includes:

Making a thorough study of our existing domain.

2. Research the competitors, get information about features, advantages and disadvantages
3. Understanding of the latest UI/UX trends, design principles, and guidelines.

3. Analysis
The aim of the analysis phase is to draw insights from data collected during the research phase, moving from “what” users want/think/need to
“why” they want/think/need it. This phase of the UX process usually includes:

Creating user stories it helps us to understand the product/service interactions from the user’s point of view. It’s usually defined with
the following structure: “As a [user] I want to [goal to achieve] so that [motivation].

Creating user stories it helps us to understand the product/service interactions from the user’s point of view. It’s usually defined with
the following structure: “As a [user] I want to [goal to achieve] so that [motivation].

Storyboarding it helps us to connect user personas and user stories. As the name suggests, it’s essentially a story about a user
interacting with your product.

4. Design
In the design process, we finally end up giving life to ideas that we have collected in the above three steps. It’s time to work on the final designs
now. This phase of the UX process usually includes:

Sketching is the easiest and fastest way to visualize our ideas. We can do this by drawing by hand on a piece of paper, on a
whiteboard, or in a digital tool. It’s very useful during brainstorming sessions because it can help the team visualize a broad range of
design solutions before deciding which one to go with

Creating wireframes it helps us to visualize the basic structure of a future page, including the key elements and how they fit together.
A wireframe is considered as the backbone of the product. It’s also called the skeleton of the design. It’s mostly about the overall look
of the final product

Creating prototypes. While wireframes are mostly about structure and visual hierarchy (the look), prototypes are about the actual
interaction experience (the look and feel). A prototype is like a simulation of the product

Creating a design specification it contains user flow and task flow diagrams this will required for developers to turn prototypes into a
working product

Creating design systems. For large projects, designers typically create a system of components, patterns, and styles that help both
designers and developers stay on the same page regarding the design.

5. Validation or Testing
Testing is the phase that determines the overall quality of the end- product. The testers make notes of the things that we have to be improved
and send them back to us for correcting the errors.

Here for testing right now we are using gorilla testing so testers are our ourself/colleagues.
While evaluating our final product, there are certain factors that we needs to keep in our mind. They are as follows:

Is the system user-friendly?

Is it flexible and easy to operate?
Does it solve the customer’s issue?
Is it credible and attracts the users to come back every time they need your service?

Conclusion
When it comes to the UX design process, there’s no one-size-fits-all solution. But no matter what process we follow, the Goal of each design process is the
same:

Create a great product for your users

Use what works the best for our projec

Keep it Simple and Clea

Get rid of the rest, and evolve our UX process as our product evolves.