The most important organization or people in the market are your ________. a.

Complementors
b.******** Customers c. Competitors d. Supplier Feedback Your answer is correct. Question 2 Correct
Mark 1.00 out of 1.00 Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Flag question Question text This concept was an offshoot of the marketing concept wherein an
organization believes in giving back to the society by producing better products targeted towards society
welfare. a.********** Societal Concept b. Selling Concept c. Production Concept d. Marketing Concept
Feedback Your answer is correct. Question 3 Correct Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Mark 1.00 out of 1.00 Flag question Question text The
____________________concept calls upon marketers to build social and ethical considerations into
their marketing practices. a. Marketing Concept b. Selling Concept c. Production Concept d.******
Societal Concept Feedback Your answer is correct. Question 4 Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Incorrect Mark 0.00 out of 1.00 Flag question Question
text This concept believes in the consumer and it says the consumers are more likely to be loyal if they
have more options of products or they get more benefits from the product of the company a.
Production Concept b. Marketing Concept c. Selling Concept d.****** Product Concept Feedback Your
answer is incorrect. Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Question 5 Correct Mark 1.00 out of 1.00 Flag question Question text People who have not yet
purchased your product but are considering it a. Consumer b. Target market user c. Existing Customer
d.********* Prospects Feedback Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|
18803248 Your answer is correct. Question 6 Incorrect Mark 0.00 out of 1.00 Flag question Question
text The ability to implement the appropriate ideas. a.****** Idea b. Creativity c. Skills d. Innovativeness
Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Feedback Your answer is
incorrect. Question 7 Correct Mark 1.00 out of 1.00 Flag question Question text Who coined the term
core competency in 1989. a. J.B. Say b. Joseph Schumpeter c.******* Dr.C.K Prahalad and Prof. Gray
Hamel d. Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Adam Smith
and J.B. Say Feedback Your answer is correct. Question 8 Correct Mark 1.00 out of 1.00 Flag question
Question text The __________________ is what we call the “Get it Done” phase. a. Opportunity
Recognition b. Opportunity Assessment c.****** Opportunity Realization Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Feedback Your answer is correct. Question 9 Correct
Mark 1.00 out of 1.00 Flag question Question text The basic proposition of this concept is that
customers will choose products and services that are widely available and are of low cost. a.*****
Production Concept b. Product Concept c. Marketing Concept Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 d. Selling Concept Feedback Your answer is correct.
Question 10 Correct Mark 1.00 out of 1.00 Flag question Question text The __________ concept is the
most followed ideology by top companies. a. Production Concept b. Selling Concept c. Downloaded by
Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Societal Concept d.******* Marketing
Concept Feedback Your answer is correct. Question 11 Correct Mark 1.00 out of 1.00 Flag question
Question text Those who have products and services similar to you and where customers who are
buying something will compare your offerings and prices directly, weighing one up against the other. a.
Customers b. Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Complementors c. Supplier d.****** Competitors Feedback Your answer is correct. Question 12 Correct
Mark 1.00 out of 1.00 Flag question Question text Individuals, groups or organizations that purchase
your product or service for direct use in producing other products or for use in their dayto-day
operations. a.****** Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 The
industrial market b. The reseller market c. The consumer market Feedback Your answer is correct.
Question 13 Correct Mark 1.00 out of 1.00 Flag question Question text Austrian economist who placed
the definition of entrepreneurship an emphasis on innovation. a. Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Adam Smith b. J.B. Say c.***** Joseph Schumpeter d.
Richard Cantillon Feedback Your answer is correct. Question 14 Correct Mark 1.00 out of 1.00 Flag
question Question text People in your target market who are not currently looking for a solution.
Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 a. Existing Customer b.
Prospects c.***** Target market user d. Consumer Feedback Your answer is correct. Question 15
Correct Mark 1.00 out of 1.00 Flag question Question text Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 The process of breaking down a larger target market
into smaller segments with specific characteristics. a. Target Market b. Market Positioning c. Marketing
d.******* Market Segmentation Feedback Your answer is correct. Question 16 Correct Mark 1.00 out of
1.00 Flag question Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Question text The degree to which a business or activity yields profit or financial gain. a.*****
Profitability b. Income c. Sales Feedback Your answer is correct. Question 17 Correct Mark 1.00 out of
1.00 Flag question Question text Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|
18803248 Potential customers are identified by criteria such as age, race, religion, gender, income level,
family size, occupation, education level and marital status. a.***** Demographic b. Behavioristic c.
Psychographic d. Geographic Feedback Your answer is correct. Question 18 Correct Mark 1.00 out of
1.00 Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Flag question
Question text This concept proposes that customers, be individual or organizations will not buy enough
of the organization’s products unless they are persuaded to do so through selling effort a.***** Selling
Concept b. Product Concept c. Marketing Concept d. Production Concept Feedback Your answer is
correct. Question 19 Correct Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|
18803248 Mark 1.00 out of 1.00 Flag question Question text This is an employed staff e.g. manager who
innovates for the company and takes risks only on behalf of the employer. a. Interprenuer b.*****
Intrapreneur c. Entrepreneur d. Employee Feedback Your answer is correct. Question 20 Downloaded by
Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Correct Mark 1.00 out of 1.00 Flag
question Question text Many businesses offer products based on the attitudes, beliefs and emotions of
their target market. a. Demographic b.***** Psychographic c. Geographic d. Behavioristic Feedback
Your answer is correct. Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Question 21 Incorrect Mark 0.00 out of 1.00 Flag question Question text The entire concept of customer
development is __________ a. Sales driven b.**** Product Driven c. Market driven d. Feedback Driven
Feedback Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Your answer is
incorrect. Question 22 Correct Mark 1.00 out of 1.00 Flag question Question text The ability to generate
ideas a. Skills b.***** Creativity c. Idea d. Innovativeness Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Feedback Your answer is correct. Question 23 Correct
Mark 1.00 out of 1.00 Flag question Question text This concept proposes that the success of the firm
depends on the marketing efforts of the company and in delivering a better value proposition as
compared to its competitors in its own target market. a.**** Marketing Concept b. Selling Concept c.
Production Concept Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 d.
Societal Concept Feedback Your answer is correct. Question 24 Correct Mark 1.00 out of 1.00 Flag
question Question text People who have already purchased your product a. Target market user b.
Prospects c.***** Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Existing Customer d. Consumer Feedback Your answer is correct. Question 25 Correct Mark 1.00 out of
1.00 Flag question Question text Individuals and households who buy goods for their own use or benefit.
a.******* The consumer market b. The industrial market Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 c. The reseller market Feedback Your answer is
correct. Question 26 Correct Mark 1.00 out of 1.00 Flag question Question text The entire size of the
market for a product at a specific time. a. Market b. Target Market c.****** Downloaded by Neph
Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Market Potential d. Market Segment Feedback
Your answer is correct. Question 27 Correct Mark 1.00 out of 1.00 Flag question Question text A person
who is able to identify business opportunities and implement actions to maximize on the opportunities.
a. Investor b. Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Innovator
c.**** Entrepreneur d. Businessman Feedback Your answer is correct. Question 28 Correct Mark 1.00
out of 1.00 Flag question Question text Potential customers are in a local, state, regional or national
marketplace segment a. Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Behavioristic b. Demographic c.****** Geographic d. Psychographic Feedback Your answer is correct.
Question 29 Correct Mark 1.00 out of 1.00 Flag question Question text The __________________ phase
is crucial when beginning a new enterprise, it is important to seek new opportunities throughout the
Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 entire lifetime of any
enterprise a. Opportunity Realization b. Opportunity Assessment c.***** Opportunity Recognition
Feedback Your answer is correct. Question 30 Correct Mark 1.00 out of 1.00 Flag question Question text
Those who sell non-competing products and which generally help your Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 sales. a. Customers b.**** Complementors c.
Competitors d. Supplier Feedback Your answer is correct. Question 31 Incorrect Mark 0.00 out of 1.00
Flag question Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Question
text _________________ is created when such innovation results in new demand. a.****** Wealth b.
Markets c. Production Method d. Product Feedback Your answer is incorrect. Question 32 Correct Mark
1.00 out of 1.00 Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Flag
question Question text The collective learning of the organization, especially how to co-ordinate the
diverse production skill and integrate multiple stream of technologies. a. Strategic Intent b. Strategies c.
Strategic Architecture d.***** Core Competency Feedback Your answer is correct. Question 33 Correct
Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Mark 1.00 out of 1.00
Flag question Question text According to a French economist, J. B. Say, an entrepreneur is a person who
shifts economic resources out of an area of lower productivity into an area of higher productivity and
greater yield. a.****** Entrepreneur b. Businessman c. Innovator d. Investor Feedback Your answer is
correct. Question 34 Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Correct Mark 1.00 out of 1.00 Flag question Question text This is the development within a large co-
operation of internal markets and relatively small autonomous business units producing products,
services or technologies that employ the firms resourc ‟ es in a unique way. a. Interpreneurship b.
Intrapreneur c.***** Intrapreneurship d. Entrepreneurship Feedback Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Your answer is correct. Question 35 Correct Mark 1.00
out of 1.00 Flag question Question text The roadmap which predicts what core competencies to build
and which related technologies are needed. a. Strategies b. Core Competency c. Strategic Intent d.*****
Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Strategic Architecture
Feedback Your answer is correct. Question 36 Correct Mark 1.00 out of 1.00 Flag question Question text
The __________ concept is more operations oriented than any other concept. a.**** Production
Concept b. Societal Concept c. Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|
18803248 Marketing Concept d. Selling Concept Feedback Your answer is correct. Question 37 Correct
Mark 1.00 out of 1.00 Flag question Question text A thought process or method used to generate
creative ideas by exploring many possible solutions. a. Convergent thinking b. Downloaded by Neph
Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Survey c.***** Divergent thinking Feedback
Your answer is correct. Question 38 Correct Mark 1.00 out of 1.00 Flag question Question text
_____________ are like competitors but their products are not the same. a.****** Substitutors b.
Supplier Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 c. Regulator d.
Influencers Feedback Your answer is correct. Question 39 Correct Mark 1.00 out of 1.00 Flag question
Question text The French word where the word entrepreneur originates. a. entreprene b. Downloaded
by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 entrep c. entreprese d.*******
entreprendre Feedback Your answer is correct. Question 40 Correct Mark 1.00 out of 1.00 Flag question
Question text _____________ may sell directly into the market, for example selling spare parts, but
largely they need to be kept aligned to your strategy. a.****** Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Supplier b. Complementors c. Competitors d.
Customers Feedback Your answer is correct. Question 41 Correct Mark 1.00 out of 1.00 Flag question
Question text A set of circumstances that makes it possible to do something. Downloaded by Neph
Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 a.****** Opportunity b. Market Potential c.
Creativity d. Sales Feedback Your answer is correct. Question 42 Incorrect Mark 0.00 out of 1.00 Flag
question Question text Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Points out to identifying various opportunity gaps a. Strategic Architecture b.******* Strategies c.
Strategic Intent d. Core Competency Feedback Your answer is incorrect. Question 43 Correct Mark 1.00
out of 1.00 Flag question Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248
Question text A general view, examination, or description of someone or something. a. Divergent
thinking b. Convergent thinking c.***** Survey Feedback Your answer is correct. Question 44 Correct
Mark 1.00 out of 1.00 Flag question Question text Downloaded by Neph Vargas (neph1224@gmail.com)
lOMoARcPSD|18803248 This concept proposes that consumers will prefer products that have better
quality, performance and features as opposed to a normal product. a. Marketing Concept b.******
Product Concept c. Selling Concept d. Production Concept Feedback Your answer is correct. Question 45
Correct Mark 1.00 out of 1.00 Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|
18803248 Flag question Question text The needs that are explicit statements from your market that
declare, “I want a product to do X.” a.***** Stated Needs b. Primary Needs c. Silent Needs d. Secondary
Needs Feedback Your answer is correct. Question 46 Correct Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Mark 1.00 out of 1.00 Flag question Question text
There are also groups and organizations who have no direct control but who will seek to promote their
own agendas by influencing players within the marketplace, including regulators and retailers a.
Regulator b.**** Influencers c. Supplier d. Substitutors Feedback Your answer is correct. Question 47
Downloaded by Neph Vargas (neph1224@gmail.com) lOMoARcPSD|18803248 Correct Mark 1.00 out of
1.00 Flag question Question text The ability to give the "correct" answer to standard questions that do
not require significant creativity a. Survey b. Divergent thinking c.***** Convergent thinking Feedback
Your answer is correct. Question 48 Correct Downloaded by Neph Vargas (neph1224@gmail.com)
lOMoARcPSD|18803248 Mark 1.00 out of 1.00 Flag question Question text This concept believes in the
pull strategy and says that you need to make your brand so strong that customers themselves prefer
your brand to every other competitor. a. Production Concept b. Selling Concept c. Societal Concept
d.****** Marketing Concept Feedback Your answer is correct. Question 49 Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Correct Mark 1.00 out of 1.00 Flag question Question
text The middlemen or intermediaries, such as wholesalers and retailers, who buy finished goods and
resell them for a profit. a. The industrial market b.****** The reseller market c. The consumer market
Feedback Your answer is correct. Question 50 Correct Downloaded by Neph Vargas
(neph1224@gmail.com) lOMoARcPSD|18803248 Mark 1.00 out of 1.00 Flag question Question text
Focuses on needs / wants of target markets & delivering value better than competitors do that
preserves the consumer and society’s wellbeing a. Production Concept b. Selling Concept c.*******
Societal Concept d. Marketing Concept