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Answer-06-Activity-1-ARG STrama
Answer-06-Activity-1-ARG STrama
Answer-06-Activity-1-ARG STrama
BSBA OM 3.2A
1. Identify and explain the VCA approach KFC employs to attain a competitive advantage.
In the UK, KFC altered their supply chain system. DHL offered cost savings over other
logistics companies, so the company decided to partner with them. Cost advantage
is a strategy that KFC employed to reduce product prices. As a result of the
company's focus on the cost-saving opportunities presented by nationalizing the
supply system, they made the significant decision to alter both the supply system
and the logistic company.
2. Aside from bringing back Bidvest as a logistic partner, what additional actions can KFC take
to overcome its failure in supply chain management?
KFC must conduct in-depth research on their logistic partner to overcome its
decision-making mistakes in the supply chain system. The DHL did not have much
experience transporting perishable goods like auto parts or fresh chickens. When
deciding, they must take into account the capabilities of their chosen company as
well as the potential outcomes or consequences.
3. Provide a sample VCA to assess the primary and support activities that could help KFC
attain a competitive advantage in the marketplace.
Primary Activities
Support Activities:
1. Firm infrastructure:
Finance
Accounting
Strategic Management
2. Human Resource Management:
Training
Avestruz, Erin
BSBA OM 3.2A
Recruitment
Selecting
Performance Management
3. Technology Development:
Technology in production, marketing, and distribution.
Innovative software
4. Procurement:
Purchasing of equipment, machineries, and supplies.