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  • STRAMA - ERIN-07-Activity-1-ARG

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    Erin Avestruz
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    The document discusses Apple's products in a Boston Consulting Group (BCG) matrix. Apple's core products like the iPhone, iPad, and Mac computers are in the high market share, cash cow quadrant. Newer products like the Apple Watch and Apple Pay are in the question marks quadrant requiring further investment. The BCG matrix helps Apple strategically allocate resources by assessing product growth and market share.

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    STRAMA- ERIN-07-Activity-1-ARG

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    The document discusses Apple's products in a Boston Consulting Group (BCG) matrix. Apple's core products like the iPhone, iPad, and Mac computers are in the high market share, cash cow quadrant. Newer products like the Apple Watch and Apple Pay are in the question marks quadrant requiring further investment. The BCG matrix helps Apple strategically allocate resources by assessing product growth and market share.

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    0 views1 page

    STRAMA - ERIN-07-Activity-1-ARG

    Uploaded by

    Erin Avestruz
    The document discusses Apple's products in a Boston Consulting Group (BCG) matrix. Apple's core products like the iPhone, iPad, and Mac computers are in the high market share, cash cow quadrant. Newer products like the Apple Watch and Apple Pay are in the question marks quadrant requiring further investment. The BCG matrix helps Apple strategically allocate resources by assessing product growth and market share.

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    © All Rights Reserved
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    of 1

    Avestruz, Erin

    BSBA OM 3.2A

    APPLE

    BOSTON CONSULTANCY GROUP(BCG) MATRIX

    Apple computers and smartphones Electric-powered and driveless cars


    and high-technology watch

    iPad, iMac, iPod, iTunes Apple TV and Apple Pay

    ESSAY:

    1. Based on the BCG matrix you created how does it help derive strategic investment decisions?
    (10 points)
    It helps make important business decisions by breaking down products and putting them
    into four groups: low development, high sales, high development, and high sales but low
    development. Apple is the market leader for computers and smartphones because it has a wide
    range of products. They come up with different ways to do things and give out the right assets
    based on how the market is changing and what is selling. Industry reports help them make
    decisions about what to invest in.

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