Arabian Drilling

Video Campaign
2nd May, 2023

SM Plan

1. Teaser caption – using a fact about drilling or the oil & gas industry
2. 1st video caption
3. Poll – guess something that will be revealed in the 2nd upcoming video
4. 2nd video caption
5. “Did you know?” teaser post
6. 3rd video caption
7. Engagement post (poll style but with comment replies)
8. 4th video caption
9. 5th video caption
10. Poll – gaging how much people have learned or if they remember a certain point
11. Reshare curated content for those interested to learn more

SM Content

Week Content Content Type Visual

Day 1 The offshore drilling sector Teaser Caption Static Image
has experienced a
remarkable 63% growth
from 2017 by Q4 of 2022.
With the emergence of new
drilling prospects, it is
imperative to understand
the intricacies of this field.
Stay tuned for an insightful
journey through the
drilling industry.

Day 2 Drilling for oil and gas is a Caption Video 1

complex process including
several steps and key
players. Watch our first
short video in our
upcoming video series,
“Black Gold Journey,”
explaining where oil comes
 Arabian Drilling
Video Campaign
2nd May, 2023

from and who is involved

in this process.

Day 3 What types of rigs does Question Poll

Arabian Drilling own and
operate? (answer options:
onshore, offshore, both)

To unlock the location of Caption Video 2

oil reservoirs,
seismologists use waves
that breach through the
Earth’s crust and send
signals back when liquid is
found. Discover how
seismic techniques support
oil & gas exploration both
onshore and offshore.
#BlackGoldJourney

Day 4 Did you know there are Teaser Caption Static Image
over 600 offshore rigs
worldwide, 545 of which
were operational or under
contract as of April 2023?
With up to 80 wells per rig,
drilling is a widely
prevalent operation across
the world. Stay tuned to
learn the complexities
behind the drilling process
and how wells come into
existence.

We’re going deep into a Caption Video 3

well and the science behind
it. In this video, you’ll learn
more about the drilling
process and how we make
it possible.
#BlackGoldJourney

Day 5 Do you know how a real- Engagement Static Image (with

life rig looks like? question picture replies)
Comment with a __ below
to see some rig and drilling
 Arabian Drilling
Video Campaign
2nd May, 2023

equipment pictures.
A drilling rig is a self- Caption Video 4
sufficient facility that
provides all required
equipment, power, and on-
site personnel needed to
perform a drilling
operation. Watch our video
to learn more about
Arabian Drilling’s rigs
setup and manpower.
#BlackGoldJourney

Day 6 Drilling provides the raw Caption Video 5

material needed by the
petrochemical and energy
industries. The extracted
oil is distilled and broken
into products like gasoline,
kerosene, or diesel. Learn
more about the oil
production and refinery in
the last video of our “Black
Gold Journey” series.
What is the role of the Follow-up Poll
drilling mud? (answer Question
options: cool off the
drilling bit, carry out rock
cuttings, both of the above)

Internal/External Mailshot

Dear colleagues and partners,

We are excited to announce the launch of “Black Gold Journey,” our new video on the drilling
journey and our company's operations that will soon be posted on our social media accounts,
as well. Our team has worked hard to produce this informative and engaging video aimed at
anyone who is not fully familiar with our industry.
 Arabian Drilling
Video Campaign
2nd May, 2023
The video will cover a range of topics including oil origins and key players, geological
information, the drilling process, rig components, and oil refinery. It can be a great educational
and awareness tool, promoting our industry and our operations.

Visit our social media profiles on LinkedIn, Twitter, and Instagram over the next few weeks to
learn more. We encourage you to spread the word and share the video with anyone who could
benefit.

Thank you for your continued support.

Sincerely,
____
Arabian Drilling

- Ends…

Additional / Optional Communications Plan

1. Internal & external mailshot announcing the video series

2. Internal posters with a QR code that employees can scan to watch the videos
3. Event – presentation to local high school(s) showing the video and holding a Q&A
session about working in the drilling industry; the event would be promoted on social
media afterwards