KALINGA STATE UNIVERSITY

COLLEGE OF ENGINEERING AND INFORMATION TECHNOLOGY

PURPOSIVE COMMUNICATION

Name: BRANDEN MARK SALVIO BLANZA Course/Section: BSEE - 1A

Date: ___________

CHAPTER 4: Evaluating Message and Images of Different Types Activity 1: Study the
image below and analyze it by answering the questions that follow.

Deconstruct the meaning of the given image by answering the following questions.

1. What is the message of the text/message?

- No vehicles are allowed to park in the area.
2. What is the purpose of the message?
- To inform drivers or vehicle owners not to park their vehicles in the area.
3. How is the message conveyed by the text/image?
- By putting the image of capital letter P with a slash or no symbol to it, emphasizing that you can not park
your vehicle in that area where the sign is.
4. Who is the target audience?
- Every driver or vehicle owner.
5. And what are the other ways of presenting the message?
- Using tarpaulins or small billboards and indicate a short message.

Television Commercial: ARIEL

Key Concepts Guide Questions in Media text Answers

 KALINGA STATE UNIVERSITY
COLLEGE OF ENGINEERING AND INFORMATION TECHNOLOGY
PURPOSIVE COMMUNICATION
Name: BRANDEN MARK SALVIO BLANZA
analysis
1. All media messages are
“constructed”.
Media have embedded
2. values and point of view.
Each person interprets
messages differently.
3.
Media have commercial,
ideological or political
interest.
4.
Media messages are
constructed using a creative
language having its own
5. rules.
Course/Section: BSEE - 1A
Date: ___________
1. What is the message of the The advertisement conveys that Ariel
text? offers a great quality type of washing
powders for your clothes.
2. How effectively does it 2. According to their advertisement it
represent reality? removes heavy stain which is maybe
true because there are many people
using it for their laundry.
3. How is the message The message was constructed based
constructed? on the products offered by Ariel in
which they show how effective it is.
1. What lifestyles, values The advertisement shows the
and points of view are reliability of using this type of
represented in the text? washing powder to your laundry
works.
2. Who or what is missing? They failed to show some
comparison which maybe
other brands are better and
cheaper.
1. What message do you From this advertisement I
perceive from the text? perceive that the product is
affordable and available at your
located stores.
2. How might others The viewers might not encourage to
understand it differently? buy the product because the
Why? advertisement lack some proof and
details.
1. What is the purpose of the The purpose of the advertisement is
text? to encourage the viewers to buy
their product saying that it is good.
2. 2. Who is the target The target audience of this
audience of the text? Advertisement are those people
who are very interested in having
their clothing clean.
3. Who might be Those persons who have find a
disadvantaged? cheaper brand or not very picky on
what type of washing powder to use.
4. Who created the text and 4. The advertisement was created by
why? the corporation/company of Ariel
and serve as TV commercial.
1. What techniques are used The company shows some evidence
and why? showing how effective their product
is.
2. How effective are the The commercial maybe effective for
techniques in supporting the some and not for anyone. It could be
messages or themes of the better if they show some
text comparison.
 KALINGA STATE UNIVERSITY
COLLEGE OF ENGINEERING AND INFORMATION TECHNOLOGY
PURPOSIVE COMMUNICATION

Name: BRANDEN MARK SALVIO BLANZA Course/Section: BSEE - 1A

Date: ___________

3. What are other ways of Aside from TV commercial they

presenting the message? could also put it to billboards
and Radio commercials.

Key Concepts Guide Questions in Media text Answers

analysis
1.
All media messages are
“constructed”.
Media have embedded
4. values and point of view.
3. Each person interprets
messages differently.
Media have commercial,
ideological or political
interest.
4.
1. What is the message of the The text conveys that Air Asia Zest
text? offers booking for people who are
planning to travel around Asia
region.
2. How effectively does it According to their advertisement,
represent reality? they offer booking flights and places
where you want to go around the
Asia region.
3. How is the message The message was constructed
constructed? based on their offered locations to
where you want to travel.
1. What lifestyles, values The advertisement shows the reliant
and points of view are and fun of their offer to people who
represented in the text? wanted to travel.
2. Who or what is missing? They only have limited locations to
travel.
1. What message do you From this printout ads, I perceive
perceive from the text? that their booking is very affordable
unlike any other airlines.
2. How might others Others who plan to travel around
understand it differently? Asia will be wanting to book in their
Why? airlines because it has a low cost.
1. What is the purpose of the The purpose of the advertisement is
text? to encourage people who wanted to
travel around Asia or Philippines to
book their tickets in their company.
2. Who is the target audience The target audience of this
of the text? advertisement are the people who
 KALINGA STATE UNIVERSITY
COLLEGE OF ENGINEERING AND INFORMATION TECHNOLOGY
PURPOSIVE COMMUNICATION

Name: BRANDEN MARK SALVIO BLANZA Course/Section: BSEE - 1A

Date: ___________

want to travel around Asia.

Media messages are
constructed using a creative
language having its own
5. rules.
3. Who might be People who want to travel other
disadvantaged? locations that are not included in
their advertisement.
4. Who created the text and The advertisement was created by
why? the corporation/company of Air Asia
and serve as a printout ad.
1. What techniques are used The company shows some beautiful
and why? details and pictures of places where
you want to travel, and it only cost
less.
2. How effective are the The commercial may be effective or
techniques in supporting the not to people, it could be better if
messages or themes of the they offer more locations to travel.
text
3. What are other ways of Aside from printout ads, they
presenting the message? could also include TV and radio
advertisements.

Key Concepts Guide Questions in Media text Answers

analysis
1. 1. What is the message of theThe text conveys that Dove offers
text? a good quality soap and shampoo
All media messages are for your grooming.
“constructed”. 2. How effectively does it According to their advertisement
represent reality? their products are good for your
personal grooming whether you are
men or women.
3. How is the message The message was constructed based
constructed? on their offered beauty products.
Media have embedded 1. What lifestyles, values It is good for your health and
4. values and point of view. and points of view are grooming at any age.
represented in the text?
2. Who or what is missing? Some details and comparison to
other soap brands, they didn’t
also include the price of their
product.
Each person interprets 1. What message do you From this printout ads, I perceive
 KALINGA STATE UNIVERSITY
COLLEGE OF ENGINEERING AND INFORMATION TECHNOLOGY
PURPOSIVE COMMUNICATION
Name: BRANDEN MARK SALVIO BLANZA
messages differently.
3.
Media have commercial,
ideological or political
interest.
3.
Media messages are
constructed using a creative
language having its own
5. rules.
Course/Section: BSEE - 1A
Date: ___________
perceive from the text?
2. How might others
understand it differently?
Why?
1. What is the purpose of the
text?
2. 2. Who is the target
audience of the text?
3. Who might be
disadvantaged?
4. Who created the text and
why?
1. What techniques are used
and why?
2. How effective are the
techniques in supporting the
messages or themes of the
text
3. What are other ways of
presenting the message?
that dove product is good for
people’s hygiene especially for those
who are picky with hygiene
products.
Others may be convinced to buy
the product because it shows some
evidence how effective their
product is.
To convince people to buy dove
products because it is a good
quality and good for your hygiene.
People seeking for a good quality
soaps and shampoos for their
hygiene.
People who are loyal to other brands
and has a specific type or quality of
brands that they want which are not
included in dove brand.
The advertisement was created by
the corporation/company of Dove
and serve as a printout ad.
The company shows some pictures
of beautiful ladies who uses the
product in order to attract the
viewers.
The advertisement may be effective
or not, it could be better if they
show the price of their products and
show some comparison to other
brands.
Aside from printout ads, they could
also include TV or radio
advertisements.