Market Research Report

For

Angels Camp Museum Foundation

501(c)3 Non-Profit Organization

In the United States

Case Study Background Information:
The Angels Camp Museum Foundation is a relatively young non-profit
experiencing high fluctuation in management, operations, and functional roles
in the community. The recently recovered from full loss of access to their
website and the marketing team is starting fresh with a brand-new website, an
email marketing list of less than 500 and brand-new social media accounts.

The foundation recently acquired the Google Ad Grant and a team of

volunteers to ramp up the marketing efforts in support of the Foundation’s
Mission.

Some museum visitor data has been provided since the main function of the
foundation is fundraising, museum improvements, and public education data
from financials, expenses, and lecture series attendance would be useful in
further customer analysis and foundation efficacy.

There are also several local history museums in the “gold country” along the
hwy 49 corridor of the Sierra Nevada mountains. This presents an opportunity
for competitive analysis as well as partnerships.

This report will help guide the marketing team and the foundation in their
future efforts to support the museum.
3
 Report Outline
● I. Review Objectives
● a. Market Potential
● b. Operational
● c. Marketing
● II. Overview and Methodology of the research process
● III. Current Visitor, Donor, and Volunteer - Profile Angels Camp
● Visitor
● Donor
● Volunteer
● a. Demographics
● b. Concentrations
● c. Average Annual Product Usage
● 2021 Grants and Donations
● Create a template report for foundation earnings, donor, visitor and volunteer demographics
● Create a survey for them
● IV. Regional Market Comparison
● National, California, Calaveras, Angels Camp
● a. Demographics
● b. Trends
● c. Current Market Conditions
● V. Identify the… Message - Challenge - Opportunities
● a. The Market's Priorities and Concerns
● i. Motivators and De-Motivators
● ii. Opportunities
● iii. API’s Advantages
● b. Market Segment Challenges
● i. Competitors
● ii. Alternatives
● iii. Technology
Annual Reports from Similar Non-profits (Share to Wisnu)
● Museum visitors
● Volunteer
● Donors
● VI. Company Analysis (Confidential - NOT AVAILABLE )

● VII. Market Risk vs. Reward Analysis

● VIII. Preliminary Recommendations (Confidential - NOT AVAILABLE )
● a. Target Companies
● b. Target Regions
● c. Advertising Channels
● d. Other Marketing Channels
●
● IX. Reference List

● Infographics for each section

● Clean up formatting

Research Objectives
Primary:
1) Determine the market potential and market segment
2) Find the best avenues for access to the market segment.
3) Evaluate Angels Museum Foundation (ACMF) ability to meet the
requirements to be successful in this market segment.
4) Identify high potential prospects that ACMF may call on while
conducting donor calls on current markets.

Questions to be answered by the research.

Operational Questions
1) Will current procedures satisfy demand? Alternatives?
2) Most successful fundraising approaches for this market?
3) Alternatives?
4) How does the market is performing for donations?
Marketing Questions
1) What Associations, Trade Groups, Community Entities have influence in
the market?
2) Are there publications and / or web portals with high market segment
readership?
3) How do other charities “approach the market” within the
segment?
4) Level of market sophistication?
5) Is there seasonality to the business as well as the buy/sell cycle?

The Prospect Catalog

1) Identify and profile “A” prospects for donations
2) Provide a directory of charities with more than $1,000,000 in donations

Methodology
This research was conducted over a 6-month period in the second quarter
of 2022 by our Research Team. The information contained in this report will
not be made available to others without the express permission of the
research sponsor. Sources of information include:

🖲 Public information via Annual Reports to Shareholders as well as other

Government Reports which are available for public review

🖲 Company marketing information, advertising, company press releases,

and state and local news sources

🖲 On-Line research including third party references

🖲 Trade Associations, Directories and Publications

🖲 Various industry sources

🖲 Census Data

Every effort is made to provide accurate information. The information

provided is “best available” on the day the data was gathered.

Angels Camp Museum Foundation

Market Research Team

Current Customer Profile
2021-2022 Admissions (4)
July - 842 (428 adults; 11 CC Res; 107 Children; 74 Families (296 people)
Aug - 568 (568 adults; 19 CC Res; 52 Children; 21 Families (84 people)
Sep - 419 (320 adults; 17 CC Res; 18 Children; 16 Families (64 people)
Oct - 485 (400 adults; 26 CC Res; 43 Children; 4 Families (16 people)
Nov - 433 (348 adults; 15 CC Res; 38 Children; 8 Families (32 people)
Dec - 345 (197 adults; 35 CC Res; 41 Children; 18 Families (72 people)
Jan - 267 (182 adults; 28 CC Res; 21 Children; 9 Families (36 people)

2017-2019 Admissions and Sales (5)

Donation and Grant Data

Market Demographics (Angels,

Calaveras, California)
Market Area

Angels Camp
It is important to recognize that any given land use has a particular market
area associated with it. Generally, these market areas are defined by the
household per family live in the area. This number is referred to as a
particular land-use program’s range. The range varies by particular household
and its relative ability to draw consumers. Average per household have a
range of 2.2 people. Other uses can be more regional in nature and tend to
have much larger ranges. In this analysis of the market, three areas have
been established based on estimated person in a household. This estimate
was determined through a Housing and Census Data. We can see from the
owning of houses in Angels Camp as for our first area.

Table.1 Household (3)

 Table 2 Household & Population (3)
Population 3.889

Male 1.809

Female 2.080

Household 1.775

Average People per Household 2.2

Demographic Profile in:

Angels Camp
This section provides an overview of the population dynamics for each of
the market areas described above. This includes a discussion of the size of
the market and its particular characteristics in terms of demographic
variables including age, race, ethnicity, and the educational attainment of
the population.

Population in Angels Camp

Population, household, and average people in household are shown as data
on Table 2. In terms of population, total over 3.889 people live. Looking
farther out, the male population is 1.809, and female population is 2.080.

Age in Angels Camp

Table 3 presents data on population by age for each of the market areas
identified for the Angels Camp as a whole. With the median age in Angels
camp is 54.5, Age 60-69 is on the top of the chart, which is putting the market
area mostly populated with elderly.
 Table 3. Population Age Demographic (3)

Income and Occupations in Angels Camp

This section provides information on the household incomes of the population
in each of the market areas as well as information on the employment status
of the residents who live within each of the market areas.

Income in Angels Camp (3)

Data for household incomes in each of the market areas is displayed on
Table 4 The market area has a median household income of $51.451, with
the $33.983 Per capita income. This indicates a larger number of under $50K
households are offset by a smaller number of $100K - $200K and over $200K
households.

Table. 4 Income (3)

Occupations in Angels Camp
Tables 5 provide data on the occupation of employment for residents in the
market areas. The relative concentration of residents working in white and
blue collars occupations is presented as an index. The occupational structure
is similar, with relatively strong concentrations in the white collar

Table. 5 Occupations(point2homes.com)

Race, Ethnicity, and Sex in Angels Camp

Table 6 provides information on race, ethnicity, and sex for the population in
Angels Camp. Note that the white population is dominated for in census
terms. The Hispanic population is coming on second represented In the
communities.

Table 6. Race, Ethnicity and Sex (3)

Calaveras Market Area
This number is referred to as a particular land-use program’s range. The
range varies by particular household and its relative ability to draw
consumers. In this analysis of the market, This estimate was determined
through a Housing and Census Data. We can see from the owning of houses
in Calaveras as for our second area.

Table 7. Household (3)

Table 8. Calaveras Population (3)

Population 45.828

Male 22.909

Female 22.919

Household 16.958
 Average People per Household 2.7

Demographic Profile in Calaveras County

This section provides an overview of the population dynamics for each of
the market areas described above. This includes a discussion of the size of
the market and its particular characteristics in terms of demographic
variables including age, race, ethnicity, and the educational attainment of
the population.

Population in Calaveras County

Population, household, and average people in household are shown as data
on Table 8. In terms of population, total over 45.828 people live. Looking
farther out, the male population is 22.909, and female population is 22.919.

Age in Calaveras County

Table 9 presents data on population by age for each of the market areas identified
for the Calaveras as a whole. With young-adult representations total population of
37% of total population market areas. Age 60-64 is on the top of the chart, and the
median age is 52.8, which is putting the market area mostly populated with elderly.

Table 9. Population Age (3)

Income and Occupations in Calaveras

This section provides information on the household incomes of the population
in each of the market areas as well as information on the employment status
of the residents who live within each of the market areas.

Income in Calaveras
Data for household incomes in each of the market areas is displayed on
Table 10 The market area has a median household income of $67.054, with
the $33.027 Per capita income. This indicates a larger number of under $50K
households are offset by a smaller number of $100K - $200K and over $200K
households.

Table 10. Income (3)

Occupations in Calaveras
Tables 11 provide data on the occupation of employment for residents in the
market areas. The concentration of residents working in white and blue
collars occupations is presented as an index. The occupational structure is
similar with relatively strong concentrations in the white collar for 77.93%,
while the representation of yellow collar for 21.07%.

Table 11. Occupations(point2homes.com)

Race, Ethnicity, and Sex in Angels Camp

Table 12 provides information on race, ethnicity, and sex for the population in
Angels Camp. Note that the white population is dominated for in census
terms. The Hispanic population is coming on second represented In the
communities. While the population of male and female are on 50% per each.

Table 12. Race, Ethnicity, and Sex (3)

 California Quick Facts (1)
Table 12
All Topics Population Age and Sex Race and Hispanic Origin Population California
Characteristics Housing Families & Living Arrangements Computer and
Internet Use Education Health Economy Transportation Income &
Poverty Businesses Geography

Total employer establishments, 2020 981,369

Population

Population Estimates, July 1 2021, (V2021) 39,237,836

Population estimates base, April 1, 2020, (V2021) 39,538,223

Population, percent change - April 1, 2020 (estimates base) to July 1, 2021, -0.8%
(V2021)

Population, Census, April 1, 2020 39,538,223

Population, Census, April 1, 2010 37,253,956

Age and Sex

Persons under 5 years, percent 5.7%

Persons under 18 years, percent 22.4%

Persons 65 years and over, percent 15.2%

Female persons, percent 50.0%

Race and Hispanic Origin

White alone, percent 71.1%

 Black or African American alone, percent(a) 6.5%

American Indian and Alaska Native alone, percent(a) 1.7%

Asian alone, percent(a) 15.9%

Native Hawaiian and Other Pacific Islander alone, percent(a) 0.5%

Two or More Races, percent 4.2%

Hispanic or Latino, percent(b) 40.2%

White alone, not Hispanic or Latino, percent 35.2%

Population Characteristics

Veterans, 2016-2020 1,525,746

Foreign born persons, percent, 2016-2020 26.6%

Housing

Housing units, July 1, 2021, (V2021) 14,512,281

Owner-occupied housing unit rate, 2016-2020 55.3%

Median value of owner-occupied housing units, 2016-2020 $538,500

Median selected monthly owner costs -with a mortgage, 2016-2020 $2,422

Median selected monthly owner costs -without a mortgage, 2016-2020 $618

Median gross rent, 2016-2020 $1,586

Building permits, 2021 119,436

Families & Living Arrangements

Households, 2016-2020 13,103,114

Persons per household, 2016-2020 2.94

Living in same house 1 year ago, percent of persons age 1 year+, 2016-2020 87.6%

Language other than English spoken at home, percent of persons age 5 43.9%
years+, 2016-2020

Computer and Internet Use

Households with a computer, percent, 2016-2020 94.3%

Households with a broadband Internet subscription, percent, 2016-2020 88.9%

Education

High school graduate or higher, percent of persons age 25 years+, 2016- 83.9%
2020

Bachelor's degree or higher, percent of persons age 25 years+, 2016-2020 34.7%

Health

With a disability, under age 65 years, percent, 2016-2020 6.8%

Persons without health insurance, under age 65 years, percent 8.2%

Economy

In civilian labor force, total, percent of population age 16 years+, 2016-2020 63.3%

In civilian labor force, female, percent of population age 16 years+, 2016- 57.7%
2020

Total accommodation and food services sales, 2017 ($1,000)(c) 133,716,870

Total health care and social assistance receipts/revenue, 2017 ($1,000)(c) 311,312,156

Total transportation and warehousing receipts/revenue, 2017 ($1,000)(c) 99,160,737

Total retail sales, 2017 ($1,000)(c) 594,861,377

Total retail sales per capita, 2017(c) $15,122

Transportation

Mean travel time to work (minutes), workers age 16 years+, 2016-2020 29.8

Income & Poverty

Median household income (in 2020 dollars), 2016-2020 $78,672

Per capita income in past 12 months (in 2020 dollars), 2016-2020 $38,576

Persons in poverty, percent 11.5%

Businesses

Total employer establishments, 2020 981,369

Total employment, 2020 15,710,859

Total annual payroll, 2020 ($1,000) 1,132,425,660

Total employment, percent change, 2019-2020 1.3%

Total nonemployer establishments, 2019 3,458,667

All employer firms, Reference year 2017 742,139

Men-owned employer firms, Reference year 2017 435,455

Women-owned employer firms, Reference year 2017 150,552

Minority-owned employer firms, Reference year 2017 237,419

Nonminority-owned employer firms, Reference year 2017 449,317

Veteran-owned employer firms, Reference year 2017 34,619

Nonveteran-owned employer firms, Reference year 2017 655,275

Geography

Population per square mile, 2020 253.7

Population per square mile, 2010 239.1

Land area in square miles, 2020 155,858.33

Land area in square miles, 2010 155,779.22

FIPS Code 06

United States Quick Fact (2)

Table 12
All Topics Population Age and Sex Race and Hispanic Origin Population United States
Characteristics Housing Families & Living Arrangements Computer and
Internet Use Education Health Economy Transportation Income &
Poverty Businesses Geography

Population Estimates, July 1 2021, (V2021) 331,893,745

Population

Population Estimates, July 1 2021, (V2021) 331,893,745

Population estimates base, April 1, 2020, (V2021) 331,449,281

Population, percent change - April 1, 2020 (estimates base) to July 1, 2021, 0.1%
(V2021)

Population, Census, April 1, 2020 331,449,281

Population, Census, April 1, 2010 308,745,538

Age and Sex

Persons under 5 years, percent 5.7%

Persons under 18 years, percent 22.2%

Persons 65 years and over, percent 16.8%

Female persons, percent 50.5%

Race and Hispanic Origin

White alone, percent 75.8%

Black or African American alone, percent(a) 13.6%

American Indian and Alaska Native alone, percent(a) 1.3%

Asian alone, percent(a) 6.1%

Native Hawaiian and Other Pacific Islander alone, percent(a) 0.3%

Two or More Races, percent 2.9%

Hispanic or Latino, percent(b) 18.9%

White alone, not Hispanic or Latino, percent 59.3%

Population Characteristics

Veterans, 2016-2020 17,835,456

Foreign born persons, percent, 2016-2020 13.5%

Housing

Housing units, July 1, 2021, (V2021) 142,153,010

Owner-occupied housing unit rate, 2016-2020 64.4%

Median value of owner-occupied housing units, 2016-2020 $229,800

Median selected monthly owner costs -with a mortgage, 2016-2020 $1,621

Median selected monthly owner costs -without a mortgage, 2016-2020 $509

Median gross rent, 2016-2020 $1,096

Building permits, 2021 1,736,982

Families & Living Arrangements

Households, 2016-2020 122,354,219

Persons per household, 2016-2020 2.60

Living in same house 1 year ago, percent of persons age 1 year+, 2016-2020 86.2%

Language other than English spoken at home, percent of persons age 5 21.5%
years+, 2016-2020

Computer and Internet Use

Households with a computer, percent, 2016-2020 91.9%

Households with a broadband Internet subscription, percent, 2016-2020 85.2%

Education

High school graduate or higher, percent of persons age 25 years+, 2016- 88.5%
2020

Bachelor's degree or higher, percent of persons age 25 years+, 2016-2020 32.9%

Health

With a disability, under age 65 years, percent, 2016-2020 8.7%

Persons without health insurance, under age 65 years, percent 10.2%

Economy

In civilian labor force, total, percent of population age 16 years+, 2016-2020 63.0%

In civilian labor force, female, percent of population age 16 years+, 2016- 58.4%
2020

Total accommodation and food services sales, 2017 ($1,000)(c) 938,237,077

Total health care and social assistance receipts/revenue, 2017 ($1,000)(c) 2,527,903,275

Total transportation and warehousing receipts/revenue, 2017 ($1,000)(c) 895,225,411

Total retail sales, 2017 ($1,000)(c) 4,949,601,481

Total retail sales per capita, 2017(c) $15,224

Transportation

Mean travel time to work (minutes), workers age 16 years+, 2016-2020 26.9

Income & Poverty

Median household income (in 2020 dollars), 2016-2020 $64,994

Per capita income in past 12 months (in 2020 dollars), 2016-2020 $35,384

Persons in poverty, percent 11.4%

Businesses

Total employer establishments, 2020 8,000,178

Total employment, 2020 134,163,349

Total annual payroll, 2020 ($1,000) 7,564,809,878

Total employment, percent change, 2019-2020 0.9%

Total nonemployer establishments, 2019 27,104,006

All employer firms, Reference year 2017 5,744,643

Men-owned employer firms, Reference year 2017 3,480,438

Women-owned employer firms, Reference year 2017 1,134,549

Minority-owned employer firms, Reference year 2017 1,014,958

Nonminority-owned employer firms, Reference year 2017 4,371,152

Veteran-owned employer firms, Reference year 2017 351,237

Nonveteran-owned employer firms, Reference year 2017 4,968,606

Geography

Population per square mile, 2020 93.8

Population per square mile, 2010 87.4

Land area in square miles, 2020 3,533,038.28

Land area in square miles, 2010 3,531,905.43

FIPS Code 1
Challenge in Angels Camps (SWOT)

SWOT analyses are a model used to help achieve a particular purpose (in this
case the Angels Camp Museum Foundation, Santa Barbara Maritime
Museum, and) and a SWOT therefore results in decision options. The outcome
of a SWOT is decision choices and not simply a description of strengths,
weaknesses, opportunities and threats. Strengths and weaknesses refer to
matters over which the organization has control, whereas opportunities and
threats refer to external or environmental factors over which the organization
exercises little or no control. Put another way, listing strengths and
weaknesses gives a state-of-the-art, whilst the opportunities and threats helps
identify what museums might become in the future on how to find the donors.
Using comparison of other museums to achieve the targets for ACMF,
although the characteristic of the museums are differs to ACMF.

Strengths Weaknesses

Opportunities Threats

With a particular goal in mind, (Finding potential donors for ACMF) the SWOT
analysis helps analyze how opportunities can help amplify strengths and
reduce weaknesses and how threats might pull or push in the opposite
directions.

California Community Foundation

Background
The California Community Foundation (CCF) is a philanthropic organization
located in Los Angeles, California. Foundation Center, an independent
nonprofit organization, ranks it among the top 100 foundations in the nation by
asset size and total giving. Among all community foundations, CCF is 5th by
total giving and 7th by asset size, as of the fiscal year that ended 6/30/12. (7)

Strengths and Weaknesses

The Foundation is a Community institution with a CEO and Board of Directors
governance the Institution. With a mission to change systematic problems in
California. The website presence is part of attracting new members and the
Philanthropy, outstanding programs they are running, for example, Black
Empowerment. The vital funding from the people to the Foundation. The charitable
programs are only running in the big cities, for example, Los Angeles, where the other
cities or towns do not get much attention, as the community is pretty big. However,
surely it could reach out the other areas, for example, to Calaveras County. The
housing problem in Los Angeles Country has been a weakness for the Foundation,
which is still many people living on the road/homeless. (7)

Opportunities and Threat

California Community Foundation can maintain present funding levels of ICT
investment and exploit strong network links into the network infrastructure. The
Foundation's main challenge is enriching digital information, especially in
presentable e-learning formats. It sees its technology and databases are
supporting this Enrichment. The Foundation is determined to lead positive
change in the system in the community. A billion dollars pledge to the
community to change the system, especially in education, health, immigration,
and housing. The pandemic hit California pretty hard, and many people were
facing financial problems, and the world was facing a recession. (7)

S.W.O.T Conclusion

Strenghts
- Easy Navigation Website
- Has many donors
- Breakthrough Programs
- Good campaign to change the system
Weaknesses
- Housing problems in Los Angeles
County
- Disaster system relief hasn’t at it best
- Website design, a bit dull

Opportunities
- Redesign the website
- Targeting for the Asian Community
- Creating Educational Programs such as
Museum Visit for young people
Threats
- Pandemic creating a hole where the
donors have problem with their financial
- The Foundation has financial problem
in the pandemic while the world is
facing recession

Museum Of Latin American Art

Background
The Museum of Latin American Art (MOLAA) is the only Museum in the United States
fully dedicated to modern and contemporary Latin American and Latino art. Founded
in 1996 by Dr. Robert Gumbiner, MOLAA houses a collection of more than 1,600
works of art including paintings, sculptures, drawings, mixedmedia, photographs, and
video art. The Museum is a multidisciplinary institution committed to providing a
platform for cross-cultural dialogue through the arts, educational programs and events
for the community.

Strengths and Weaknesses

The Museum is a Community institution with a President, CEO, and Board of
Directors Foundations. The Museum Of Latin American Art has a solid online
presence with powerful content management and many channels, such as Instagram,
Twitter, and Youtube.

Opportunities and Threat

The Foundation's main challenge is enriching digital information, especially in
presentable virtual exhibitions on YouTube and google arts. It sees its
technology and databases are supporting this Enrichment.

S.W.O.T Conclusion

Strengths Weaknesses
- Strong presence online - Financial reduced because of
- Has many donors pandemic
- Has strong community - Volunteer reduced because of the
pandemic

Opportunities
- Can create abroad customer by doing
exhibition around the US
- Create a virtual museum for the people
Threats
- Pandemic creating a hole where the
donors have problem with their financial
- The Foundation has financial problem
in the pandemic while the world is
facing recession

Current Customer Demographics

Ty
pical Customer Profile

Geographic Location
 Sources of New Information (Listed by Importance)
1. Trade Associations
2. Networking
3. Sales Reps/Vendors
4. Trade Publications (Limited Readership Reported)

Current Customer Usage and Market Comparison

(Annual Estimates)

North American Market

Market Summary:
Industry Trends
International Conditions

Market Statistics

Message - Challenges - Opportunities

Priorities and Concerns

Quick Reference Guide
Marketing Quick
Reference Guide

Motivators
 De-motivators

Advantages

Market Segment Challenges

Competitor
Quick
Reference Guide
Motivators

De-motivators
Specific Analysis and Recommendations
for this Segment Not Available for Public
Review

23

Market Risk vs. Reward Analysis

 Current Capabilities vs. Market Potential

Current Customer Production Annual Monthly

Remaining Available Capacity

Maximum Current Production Capacity (80% Utilization)

Market Share Analysis

- Company Capabilities Review &

Analysis,
- Risk vs. Reward Analysis
- Specific Operating and Marketing
Recommendations
- Preliminary Implementation Plan
Nonprofit Associations

California Association of Nonprofits

https://calnonprofits.org/
1100 11th Street
Suite 10
Sacramento, CA 95814
Phone: (800) 776-4226
Museum Organizations in the U.S.****

Many of these professional organizations have their own resources to browse. Major museum organizations based in
the United States include:

● American Alliance of Museums (AAM)

Since 1906 the Alliance has been a leader in developing best practices and advocating for museums, as
well as providing a host of opportunities to museum staff and volunteers. More than 35,000 individual
museum professionals and volunteers, institutions, and corporate partners benefit from the work of the
Alliance. https://www.aam-us.org/
● American Association for State and Local History
AASLH provides leadership and support for its members who preserve and interpret state and local history
to make the past more meaningful. https://aaslh.org/
● American Institute for Conservation (AIC)
The American Institute for Conservation (AIC) is a leading membership association for current and aspiring
conservators and allied professionals who preserve cultural heritage. https://www.culturalheritage.org/
● The Association for Living History, Farm and Agricultural Museums (ALHFAM)
The Association for Living History, Farm and Agricultural Museums (ALHFAM) draws its membership from a
broad spectrum of individuals and organizations involved in the collection, preservation or interpretation of
material culture, traditional skills and historical processes. https://alhfam.org/
● The National Endowment for the Arts
The National Endowment for the Arts is an independent federal agency that funds, promotes, and
strengthens the creative capacity of our communities by providing all Americans with diverse opportunities
for arts participation. https://www.arts.gov/
● The National Endowment for the Humanities
The National Endowment for the Humanities supports research, education, preservation, and public
programs in the humanities. https://www.neh.gov/

International Museum Associations****

● International Council of Museums (ICOM)

https://icom.museum/en/
The International Council of Museums is an international organisation of museums and museum
professionals which is committed to the research, conservation, continuation and communication to society
of the world’s natural and cultural heritage, present and future, tangible and intangible.
● International Institute for Conservation (IIC)
https://www.iiconservation.org/
The IIC is an independent international organisation supported by individual and institutional members. It
serves as a forum for communication among professionals with responsibility for the preservation of cultural
heritage.
● The International Council on Monuments and Sites (ICOMOS)
https://www.icomos.org/en
ICOMOS works for the conservation and protection of cultural heritage places. It is the only global non-
government organisation of this kind, which is dedicated to promoting the application of theory,
methodology, and scientific techniques to the conservation of the architectural and archaeological heritage.
● International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM)
https://www.iccrom.org/
ICCROM is an intergovernmental organization working in service to its Member States to promote the
conservation of all forms of cultural heritage, in every region of the world.
 ● UNESCO World Heritage
http://whc.unesco.org/en/about/
The United Nations Educational, Scientific and Cultural Organization (UNESCO) seeks to encourage the
identification, protection and preservation of cultural and natural heritage around the world considered to be
of outstanding value to humanity.
● World Monuments Fund
https://www.wmf.org/
World Monuments Fund is a private nonprofit organization founded in 1965 by individuals concerned about
the accelerating destruction of important artistic treasures throughout the world.

Legal and Ethical Practices for Museums****

● AAM Ethics, Standards, and Professional Practices https://www.aam-us.org/programs/ethics-

standards-and-professional-practices/
● Cultural Heritage Policy Documents
https://www.getty.edu/conservation/publications_resources/research_resources/charters.html
● International Foundations for Cultural Property Protection
https://ifcpp.org/
● UNESCO Database of National Cultural Heritage Laws Updated https://en.unesco.org/news/unesco-
database-national-cultural-heritage-laws-updated/
● UNESCO Legal Instruments http://portal.unesco.org/en/ev.php-
URL_ID=13649&URL_DO=DO_TOPIC&URL_SECTION=-471.html

****All the associations listed above were sourced directly from the UCLA Library (38)
 Reference List
1. US Census Bureau, California Quick Facts, 9/6/2002,
https://www.census.gov/quickfacts/fact/table/CA/BZA010220
2. US Census Bureau, USA Quick Facts, 9/6/2002,
https://www.census.gov/quickfacts/fact/table/US/PST045221
3. Census Reporter, Angels Camp and Calaveras County Demographics, August
2022, censusreporter.org
4. Martin Huberty, Museum Director
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