When it comes to buying a new smartphone, it's easy to get confused nowadays.

There are so many

smartphones available—different operating systems, manufacturers, variants, specifications, and so on.
If you don't keep up to date with technology, you will never be able to know what to and not to
purchase.

Samsung, one of the biggest smartphone players in the world, has the highest global smartphone market
share of nearly 21% which is higher than other competitors like Apple and Huawei. Samsung was
founded by Lee Byung-chul in 1938 as a trading company and it continues to dominate the smartphone
industry to this day, making it as one of the highest global brand value.

Samsung, unlike other brands has always been trying to offer and creating wide range of phones for
different range of prize brackets. This has brought Samsung success across the globe, especially in prize
sensitive markets. This strategy has made them the smartphone giant of the world we know today as
they continue to create products that are affordable depending upon the status of their consumer in the
society. In every phase and situation, Samsung will always adapt to the needs of the people.

Samsung has launched several Galaxy series of smartphones which are; the A & M series where mid-
range models and starter models can be found, the Samsung Galaxy S series that consists of top tier
smartphones, and the Z series which are their foldable high-end smartphones.

In the Samsung A series, you can find starter models and mid-range smartphones. The higher the
number after the A, the better the device. A series smartphone with a number above 40 are mid-range
models. With lower numbers, you have a starter model. Each year, Samsung releases new models where
the numbers rise. For example, the Samsung A22 is the successor to the Samsung A21. Meanwhile, in
the Samsung Galaxy S series, new S models are released every year. The higher the number after the S,
the more recent the model. At this moment, the S22 is the latest model. In addition to a starter model,
Samsung also launches a more advanced Plus version every year. The Ultra version is the absolute high-
end device. Samsung S Ultra smartphones often have the most advanced cameras.

Lastly, their Galaxy Z series stands out among their other series because you can fold these devices. The
Z series consists of Fold and Flip models. You can fold a Fold smartphone open like a book, so you can
use the large screen as a mini tablet. You can close a Flip smartphone like a powder case, so you can
easily take it with you. New and improved devices are released every year.