RUBRICS:

1. Agree
2. Strongly Agree
3. Disagree
4. Strongly Disagree
5. Neither Agree or Disagree

INDiCATORS 1 2 3 4 5
The website design helps me search the products
easily.

I prefer to purchase from a websites that

provides safety and ease of navigation and
order.

I believe that familiarity with the website before

making actual purchase reduces the risk of
shopping online.

The websites layout helps me in searching the

right product while shopping online.

The information given about the products and

services on the internet are accurate.

Get on-time delivery by shopping online. \

Can buy the product at any time 24 hours a day

while shopping online.

Online shopping takes less time to purchase the

products.

It is easy to choose and make comparison with

other products.

It provides accessibility to wide range of

products.
Significance of the Study
The results of this research will be beneficial to the following:

Online Seller. It will help them to develop new strategies which can attract
More customers and causes customers to revisit to their shop again.

Online Shoppers. They can get some ideas and acquire more knowledge in buying
online products.

Web Developer. It will help them create new designs and innovative strategies to
captive more consumers by giving them exact information.

Future Marketers. It will help them to find more effective marketing strategies to
attract consumers through online shopping.

Future Online Shoppers. This will serve as their basic if they will engage in
buying online products.

Students Benefits. It will help them to get some ideas and acquire more
knowledge that can be used someday if they want to become an online shopper or
future marketers.
DETERMINANTS OF CONSUMER BUYING ATTITUDES
OF STUDENTS TOWARDS ONLINE SHOPPING IN
LORENZO TAN NATIONAL HIGH SCHOOL (LTNHS)

S.Y. 2019-2020

SUBMITTED TO:

LORENZO TAN NATIONAL HIGH SCHOOL

JUNIOR HIGH SCHOOL STUDENTS

RESEARCHERS:

SHINSEN Q. GONZAGA
MYCEL PELLERIN
MARKIE JM RIVERA
RJ EVEDIENTES
JOHN LLOYD CUARTO
ERLINDA OLLANES
 APPROVED BY:
MIGUEL DONA

OBJECTIVE OF THE STUDY

The main objective of the study was to determine the determinants of
consumer buying attitudes towards online shopping of selected LTNHS students
in Lorenzo Tan, Tangub City.
Specifically, this study aimed to.
1. Determine the factor influence consumer to shop online in terms of
convenience, website design, product quality, and the security.
2. Distinguish the determinants greatly affect the consumer buying attitudes.
3. To figure out the most important and relevant factors which may highly
affected the consumer’s online buying attitudes towards a specific product for
the benefit of marketers in order to foster a marketing strategy to gain a
competitive advantage in the marketplace.
CHAPTER 1
Research Methodology
In order to achieve the purpose of this research plan that contains various methods
was proposed. These methods are research design, research setting, research participants,
research instruments, data gathering procedure, and data analysis.

Research Design. This research regarding consumers buying attitude towards online
shopping was descriptive research because it determines as to what are the determinants that
influence consumers to shop online.

Research Setting. The study was conducted at LTNHS, one of the high schools in Tangub
City. It is located at Brgy. Lorenzo Tan, Tangub City and to whom the randomly selected fifty
students were respondents of this study.

Research Respondents. The respondents of the study are selected 50 out of 250 Grade 10
students in LTNHS in Tangub City who are online shoppers in different online shops.

Research Instrument. The research instruments used in this study are interview and
questionnaire. The purpose of having an interview is to know who online shoppers are while
the questionnaire is used to determine the factors that affect the consumer buying attitudes
towards online shopping.

Data Gathering Procedure. The proponents ask permission from selected respondents
before the interview was conducted. After the granted permission, the interview follows to
determine those online shoppers, then the questionnaire was personally distributed to the
respondents, and the respondents answer the given question.
 Statement of the Problem
With the growing number of people getting connected to the
internet and having access to it, businesses may have a hard time deciding
on how to provide their products/services, whether through online or
physical stores. Thus, this aims to seek the following:

1. What is the socio-economic profile of the respondents in terms of:

a. Age
b. Sex
c. Grade level
d. Monthly family gross income
e. Weekly allowance

2. What is the most preferred mode of shopping of the students, online

or physical store
shopping?

3. What is the perception of the respondents towards the following

factors on purchasing
clothes online and in physical stores?

a. Trust

b. Convenience

c. Security

d. Price of goods and services

e. Quality of goods and services

f. Erase of payment

THE PROBLEM AND ITS SCOPE

 Background of the Study

Online shopping has become a growing trend in the retail world

today, particularly in developed nations. Consumers are using the internet
not just to buy goods and services, but also to browse online shops or to
attain knowledge about potential purchases as well as due to the easy
accessibility of internet usage. Nowadays, online shopping has become
the norms and consumers are adopting it as it advantages as it provides
lower transaction and much more convenient shopping alternative.
According to Li (2013) online shopping is more accessible that
it has ever been in the digital era with the introduction of tablets,
smartphones, easy checkout systems and more secure systems. In
additional, online shopping is used a medium for communication that is
more convenience and day-to-day increasing its popularity which is
supported by Rezaei et al., (2004) that online retailing is to complement
or substitute to online shopping was developing rapidly on the internet
today in a way of purchasing merchandise through the internet.
With this emerging field of shopping, the interest of marketers
is also increasing in the studying the purchasers notion in using bags. The main
research issue is difficulty to identify the determinants of consumer buying
attitudes towards online shopping since the number of online sellers as well as
online shoppers nowadays increases .
In this connection,the purpose of this study is to determined
the determinants of consumer buying attitudes towards online shopping. This is
also to figure out the most important and relevant factors which may highly
affected
the consumers online buying attitudes towards a specific product for the benefit
of marketers in order to foster a marketing strategy to gain a competitive
advantage in the marketplace.
This research is conducted Lorenzo Tan National High School that
located in Lorenzo Tan, Tangub City. The recipient of the study are the students
in Grade 10- Generosity.

Conceptual Framework
 This study was populated on the following concepts of onlines
hopping. According to Osman (2010) convenience is the one of the
determinants of consumer buying attitudes towards online shopping
as it can access easily to the product information before buying.In like
manner ,Shergill(2005) expressed out that website quality is a
dominant factor in a way that shopping enjoyment is positively and
significantly related both to attitudes and intentions toward shopping
on the web. Sarigiannidis (2011) added that user acceptance of the
online product quality, and security that will also be adopted by the
proponents of this study.
It was emphasized by Perner (2010) that consumer buying
attitudes is simply as a composites of consumer’s beliefs, feeling and
behavioral intentions towards some object within the content of
marketing. This was further explained by Solomon (2008) that an
attitude is defined as a general evaluation of a product or service
formed overtime.
According to Moshref et al., (2010) that consumer is major
motivation in terms of shopping at any time because people can
search products and information 24 hours a day over the internet
where a wide selection of products is available. This was further
agreed by Nazir et al., (2012) that convenience is the main reason that
motivates consumer to shop online which reduces time and effort of
the consumers in the buying process. This point of view was further
supported by Kaufman and Lindquist, (2002) that websites that are
easy to use, save costumers time, and provide costumers greater
control and greater.
Jiradilok et, (2014) also mentioned that website system
quality had influenced or purchasing intention in costumer’s decision
and it is also supported by Mittal (2013) that website quality utilizes
the appropriate marketing communications to support the consumer’s
purchase decision making process and improve their performance. In
additional Prasad and Aryasri (2009).