Entrepreneurship Report - ASSIGNING TEAM’S TASKS

As a team, list all the jobs that needs to be done, and estimate the time for each job. It
is best if all team members work together in completing every task step by step – see
left hand column below. Also, to collaborate in editing & proofreading every completed
task and adhering to Harvard WesternSydU style.

What needs doing? List required tasks. List names of team members who
As per the “Marking criteria & How long will it take to complete each collaborated in completing each task.
standards”. task? This is not an individual task!

1. Critically evaluate any two

current innovations, of
your choice, selected from
your team’s allocated
industry (comprising
various enterprises) within
the Australian
marketplace. Refer to
chapter 1.

2. Critically analyse current

marketing activities of
your allocated ‘Enterprise
– brand’s product
category’ and its two main
competitors in the
Australian marketplace.
Refer to chapters 3-5.

3. Critically analyse current

microeconomics
conditions facing your
allocated ‘Enterprise –
brand’s product category’
and its two main
competitors in the
Australian marketplace.
Refer to chapters 6 & 8.
4. Link your team's research
analysis in steps '1-3' to
identify
and explain one (1)
problem facing your
allocated ‘Enterprise -
brand’s product category’’
in the Australian
marketplace.

5. Apply creativity to
transform the one (1)
problem, see task 4, to an
innovation for a new
product within the same
allocated ‘Enterprise –
brand’s product category’.
Refer to chapters 2 & 1.

6. Develop a marketing mix

strategy to launch your
new product in the
Australian marketplace.
Refer to chapters 4 & 5.

7. In-text citations – Harvard

WesternSydU style.

8. Reference List – Harvard

WesternSydU style.