Practical Exercise on TRADE MAP

To answer the questions below you will need to enter the Trade Map tool ( http://www.trademap.org/ ),
using a valid username and password. If you don’t have an account, click on “Login” on the top right
corner of the Trade Map homepage to register.

IDENTIFYING THE HS OF THE PRODUCT

To avoid ambiguities throughout your analysis, it is important that you base your analysis on
the correct HS code.

1. Product under analysis: Mixtures of vegetables, uncooked or cooked by steaming or by

boiling in water, frozen

2. Provide the Harmonised System (HS) code for both the product group and product
Note: In the selection menu of Trade Map, click on Advanced Search. Under the “Search by
Keywords” tab, enter the name of your product and click on search:

4-digit HS: 0710 6-digit HS: 071090

ANALYZE WORLD TRADE FOR YOUR SELECTED PRODUCT

3. How much in total of this product is imported in the world?

Note: On the Main Selection Menu, click on the search box next to “Product”. As you do this, a drop
down menu appears. Type the name of the product or its HS-6 code in the search box. Once you see
the appropriate product appearing in the drop down menu, click on it to select it. Leave the country
box as blank to review information for all countries. Click on “Trade Indicators”.

Value imported in latest year: 968,232 USD thousand

Quantity: N/A Tons/Units

4. Have the world imports grown or declined in value and quantity between last 5 years?
Your answer: The world imports grown in value in the last 5 years. The data for quantity is not available.

5. Does the unit value vary significantly for your product from country to country? If yes,
account for the reasons that could explain these disparities.
Your answer: The unit value varies significantly for the product from country to country. Because….
Practical exercice

6. Which countries are the top 3 largest importers of this product in the world? What is the
value of their imports?

Ranking Importing countries Share in World Imports, %

1 United States of America 21.8%

2 Germany 11.3%

3 France 7.6%

7. What share of world total imports do the 3 top importers make up together? 40.7%

8. Which countries are the top 3 largest exporters of the product? What is the value of their
exports?
Note: Under “other criteria”, select “Exports”.

Ranking Exporting countries Share in World Exports, %

1 Belgium 32.7%

2 Spain 9.6%

3 Mexico 7.2%

9. What share of world total exports do the 3 top exporters make up together? 49.5%

REVIEW VIET NAM’S TRADE PERFORMANCE FOR THE PRODUCT SELECTED

10. Does Viet Nam already export this product?

Note: In the table “List of exporters for the selected product”, identify whether the country is listed as
an exporting country. Click on the header of the second column “Exporters” to re-arrange the list of
exporting countries alphabetically. Don’t forget that if your country is not listed on the first page, you
can click on the numbers “1 2 3 4…” underlined on the top right hand side of the table.

YES

11. What is the country’s ranking in world exports? What is the country’s world market share
for this product?
Note: To easily find your country among all countries listed, click twice on the title of the column
entitled “Importers”. The list of countries will no longer be sorted by “Value imported”. It will be sorted
alphabetically.
Ranking: 43 World Market Share: 0.3%

12. How much in total of this product is exported by this country to the world?
Value exported in latest year: 5221 USD thousand

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Quantity: 4609 Tons/Units

13. Have the exports grown or declined in value and quantity between last 5 years?
Explain your reasoning: no changes

14. What are the three top importing countries of the exporting country in value in latest year?

Importing countries Value imported in latest year (US$

Ranking
thousand)

1 Japan 1,949

2 Korea 585

3 France 40

Note: Click on the name of your country or go back to the selection menu, enter the name of your
product and country in the country search box. Submit with “Trade Indicators”. Trade Map should
show the list of importing countries of your product.

IDENTIFYING ATTRACTIVE MARKETS

15. Identify three potential attractive markets for exporting this product?
Note: Analyse the data in the table “List of importers for the selected product in (latest year)” paying
special attention to the indicators listed in the table below. Do not choose these markets only on the
basis of the size of the importing market and dynamism, or because the country selected already
exports to those current markets but take also into account other parameters such proximity, cultural
similarities, trends etc. Don’t hesitate to adapt the table to your needs and add other indicators.

Value World Annual Annual Other criteria

Target Imported Unit Value Growth Rate Growth Rate
Market (Market size,
Country (million in value in quantity
(US$/unit) Share Consumption,
$) (%) 20…-20… (%) 20…-20… (%) Distance...etc)

Japan 1,949 1,721 5.5 -51 -56

Korea 585 516 0.9 650 579

B

France 40 35 7.7 90 67
C

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