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BA

CERTIFICATION
PROGRAM
The BA Professional Community
October 2021
Business analysis
is the process that enables
the transformation of a business
by identifying & analysing its needs
and recommending intelligent digital solutions
that deliver value
to Capgemini’s customers.cc

BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 2
BUSINESS ANALYSIS HAS BECOME A STRONG INTERNATIONAL
COMMUNITY Germany
Netherlands
• Contacts: Melissa Mangelaars, • Contacts: Fabian Matthiessen, Oliver Krehl,
Peter Kuijvenhoven Thorsten Jansen, Jonathan Ufer,
Angelika Franzke
United Kingdom
• Business Technology Solutions (BTS)
• Contacts: Jessica Pybus, Jasmin Booth, Poland
Donna Hughes, Stuart Gordon, • BA-Community
David Fletcher, Farah Latif, Tom Lodge • Contacts: Maria Stachowiak,
Monika Demichowicz

Spain
Belgium China
• BA-Community
• Contact: Julia Fortuno Ferrando • BA-Community
• Contact:
• Contact: Haiyang Xu
Edward Vincx

North America
• Application and Cloud Technologies (ACT) India
• Contacts: Idan Goldbroom, Irene Sand
• Contact: Neha Arolkar,
Deepti Zain
France
• Financial Services GBU,
Package Based Solutions (PBS),
Insights & Data (I&D)
ABL BA-Community
• Contacts: Vincent Meyer, Julien Dessinge, Australia
Jean-Marc Perrin, Pascal Porcar
• Contact: Brendan Cocks

BA Certification | October 2021


Part of the BTS Europe initiative Company Confidential © Capgemini 2021. All rights reserved | 4
MOTIVATION FOR THE BA-CERTIFICATION PROGRAM

Recognize, praise and celebrate the achievements of our BAs

Networking & bringing together people with different backgrounds

Give BAs a vision about how to progress in their career

Have a global understanding of what makes a good BA

Common quality standards for BAs within the Capgemini Group

Bring additional value to the client through qualification and network


BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 5
BA CERTIFICATION PROGRAMS OUTSIDE CAPGEMINI SEC1

IIBA offers 3 levels of


certification. They have
published the BA Body of
Knowledge 3.0

IREB offers three levels of Certified


Professional for Requirements Expert
Engineering (CPRE). Focus is on Advanced
Requirements Engineering. New: Foundation
Digital Designer We do not rely on external certifications,
but we are aware of them and use them as
orientation to build up our own internal
PMI has established the PMI certification process
Professional in Business Analysis
(PMI-PBA). Content is similar to PMI-PBA
IIBA. Only one level provided.

Foundation
BCS (The Chartered Institute for IT) Practitioner
is offering certifications and Professional
trainings on BA topics. Consultant Bcs.org
Expert
A detailed comparison of these three certification schemes can be found here
BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 8
WE ARE ESTABLISHING A BA CERTIFICATION SCHEME AND A
CERTIFICATION PROCESS
Global Architect Business Engagement Global
Grade Analyst Manager Grade

Master

Level 4
Master
F F

L4

Level 3
Increased scope & complexity of the business

Increased complexity of the engagement


Increased complexity of the architecture
Chief

L3-Chief
E E

L2-Advanced
Senior

Level 2
D D
Certified

L1-Practitioner
C C

Level 1
Aspiring

Foundation
L0-Foundation
B B

A A

Guiding principles:
• Certification shall start on Grade A to give our new joiners possibility to start the certification journey
• Certification is based on capabilities and experience, not mandatory trainings
• Grades and Certification Level are independent (e.g. Project Director can be certified as BA Practitioner)
BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 9
THE LEVELS L0 TO L3 ARE DEFINED ALONG 8 CRITERIA

Criteria have been consolidated from several criteria catalogues from e.g. France, UK, NL

Industry & Domain


Problem Elicitation
Knowledge

Business Development Functional Solution Design

Stakeholder Management

Change Management

General Leadership Project Leadership

General Skills Project Skills

BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 10
EXAMPLE: PROBLEM ELICITATION
Level 0 Level 1 Level 2 Level 3 Level 4
Foundation Practitioner Advanced Chief Master

I explain/discuss the
I have some

Knowledge
I have an overview of the

Functional
current functionality I have a good, broad
understanding of the functionality of
of the system with overview of the
client's existing systems/products that
others (users, functionality of a
system and/or are available on the
developers, complex system.
business situation market for my domain.
stakeholders).

I conduct User I lead discussions with


I chose and define the
Research
Research (User Needs, I understand stakeholders.
User methods used for user
Personas, Interviews, operating models for
I coordinate overall research in a large or
Questionnaires, Target an enterprise.
user research complex project.
Groups, …).
initiatives.
Problem Elicitation
Project

I provide
I contribute to / produce an as-is process I model complex business recommendation to
understanding, structuring and description (BPMN, User Story Map, processes and identify their automate complex I design new
Processes

analyzing the business problems Customer Journey Map, …). relationships/dependencies. processes. business models
of our customers with the CxO of the
I analyze/describe parts of a process (e.g.
I organize the analysis/description of client.
stories in a user story map, tasks in business I analyze/describe a
processes for complex systems and
process model, steps in customer journey complete process.
advice how to improve them.
map).

I use techniques to write


I read and write I support/coach the customer
functional and non-functional I create standards about
Requirements

requirements (e.g. user to structure/write complex


requirements requirements management.
stories, requirements). requirement documents.
(e.g. SMART, MoSCoW).
I advise the customer how to
I capture and manage I support/coach the customer
I understand and question the shape a Product Vision and
requirements in a to create a Product Vision
customers Product Vision. Roadmap for a complex Product
structured way. and Roadmap.
or Portfolio.
BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 11
THE INDIVIDUAL BASIS FOR THE BA CERTIFICATION CAN BE SET BY
DIFFERENT PILLARS

BA-Certification

Method Trainings Industry Trainings Client Participation in Coaching


Engagements BA-Community (PDL, Mentor,
Sponsor,
Colleagues)

University Education
BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 12
OVERVIEW CERTIFICATION PROCESS
Sponsor Application Validation Online Exam Presentation Certification

Candidate fills Regional board issues


Level 0 one L1 or higher application: certification based on
Pass L0 online exam
Foundation sponsor • Personal passed exam & sponsor
Information recommendation

Regional board decides


Level 1 based on passed exam,
one L2/L3 sponsor Sponsor Pass L1 online exam
Practitioner Candidate fills application & sponsor
application: • checks application recommendation

• Personal • interviews,
Information • supports &
• recommends Regional board decides
Level 2 • General Skills Self-presentation to
two L3 sponsors candidate based on application &
Advanced in a regional board
presentation
One-Pager
• Project Skills
in one or several International board
Level 3 Project Assessments Self-presentation to decides based on
two L3/L4 sponsors
Chief international board application &
presentation

Level 4
No formal process defined yet, to be aligned with top management
Master

BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 16
CERTIFICATION PROCESS: APPLICATION (1/2)
Sponsor Application Validation Online Exam Presentation Certification

Application Form Link to certification Portal General Skills Section


BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 17
CERTIFICATION PROCESS: APPLICATION (2/2)
Sponsor Application Validation Online Exam Presentation Certification

Project Skills Assessment (Excel)


BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 18
CERTIFICATION PROCESS: ONLINE EXAM (1/3)
Sponsor Application Validation Online Exam Presentation Certification

Exam Focus
▪ Practical knowledge
▪ Obtained by observation,
reading, training, etc..
15 Minutes 20
▪ Questions from each
knowlege area of the
certification

Passing criteria
▪ Not all questions have to
be answered correctly
▪ It is totally valid not being
able to answer everything Exam Level 0 Exam Level 1
BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 19
CERTIFICATION PROCESS: ONLINE EXAM (2/3)
Sponsor Application Validation Online Exam Presentation Certification

Knowing your data model helps, because …


User Journeys are a method to visualize the processes
people go through in organizations. They help to
□ … you understand what can be saved and what cannot. understand what they do, how they do it and how they
are feeling about it.
□ … entities have unique names and you always know what you
are talking about.

□ … you know the relations between the entities and what data
o true
constellations can be processed.
o false
□ … changes in the data model are often pretty complex as they
involve migration.

Example Multiple Choice Question (L0) Example True/False Question (L0)

BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 20
CERTIFICATION PROCESS: ONLINE EXAM (3/3)
Sponsor Application Validation Online Exam Presentation Certification

This tag cloud gives an


overview on the possible
topics within the online
exam

BA Certification | October 2021 Company Confidential © Capgemini 2021. All rights reserved | 21
CERTIFICATION PROCESS: CERTIFICATION
Sponsor Application Validation Online Exam Presentation Certification

▪ The validity of the certification depends on


the level
• L0: 2 years
• L1/L2: 3 years
• L3/L4: 5 years
▪ To renew your certification just update your
profile and the assessment Excel and submit
to the next possible board meeting.

BA Certification | October 2021 Level 3 Certificate Company Confidential © Capgemini 2021. All rights reserved | 22
About Capgemini
Capgemini is a global leader in partnering with companies to transform and manage their
business by harnessing the power of technology. The Group is guided everyday by its
purpose of unleashing human energy through technology for an inclusive and sustainable
future. It is a responsible and diverse organization of 270,000 team members in nearly 50
countries. With its strong 50 year heritage and deep industry expertise, Capgemini is
trusted by its clients to address the entire breadth of their business needs, from strategy
and design to operations, fuelled by the fast evolving and innovative world of cloud, data,
AI, connectivity, software, digital engineering and platforms. The Group reported in 2020
global revenues of €16 billion.

Get the Future You Want | www.capgemini.com

This presentation contains information that may be privileged or confidential and


is the property of the Capgemini Group.

Copyright © 2021 Capgemini. All rights reserved.

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