Scribd Logo
Upload

Welcome to Scribd!

  • Servicii

    Uploaded by

    Alina Calin
    6 views2 pages
    The document discusses the emerging intangible economy, which focuses on extracting value in new ways. The intangible economy has three dimensions: supply of intangible assets like patents, brands, and human capital; demand for intangible artifacts like software, ads, and tours; and a transformation process of intangible activities like R&D, programming, and consulting that generate value.

    Original Description:

    Original Title

    servicii

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses the emerging intangible economy, which focuses on extracting value in new ways. The intangible economy has three dimensions: supply of intangible assets like patents, brands, and human capital; demand for intangible artifacts like software, ads, and tours; and a transformation process of intangible activities like R&D, programming, and consulting that generate value.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views2 pages

    Servicii

    Uploaded by

    Alina Calin
    The document discusses the emerging intangible economy, which focuses on extracting value in new ways. The intangible economy has three dimensions: supply of intangible assets like patents, brands, and human capital; demand for intangible artifacts like software, ads, and tours; and a transformation process of intangible activities like R&D, programming, and consulting that generate value.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    1.

    Curs 1 & 2

    The type of economy that is emerging is more about a shift of mindset relating to building and
    extracting value.

    The intangible economy:

    Has three dimensions:

    1. Supply: Intangible assets

    - Intermediate production factors used by businesses to generate value added and create artifacts

    2. Demand: Intangible artifacts

    - Final consumption products

    3. Transformation process: Service activities / intangible activities

    Intangible Assets:

    -Patents

    -Licenses

    -Brands

    -Know-how

    -Corporate culture

    –Human capital

    -Reputation -Clients

    Intangible Activities:

    - Research& Development

    - Programming - Advertising

    - Intermediation

    - Tourism

    - Consulting

    - Entertainment

    - Communications
    Artifacts:

    - Projects

    - Software

    - Reports

    - Ads

    - Financial products

    - Tours

    - Studies

    - Shows, movies

    - Transmissions

    You might also like