GRADE LEVEL: 12 QUARTER 3

SUBJECT: ENTREPRENEURSHIP WEEK 2

TOPIC: EXECUTIVE SUMMARY LESSON: 2

Content Standard:
The learner demonstrates understanding of concepts, underlying principles, and processes of
developing a business plan.
Performance Standard:
The learner independently or with his/her classmates presents an acceptable detailed business
plan.
Learning Competency:
At the end of this lesson, the students should be able to:
 Define what is an executive summary
 Identify the relevance of an executive summary in a business plan

CHAPTER I: EXECUTIVE SUMMARY

An executive summary is the overview of your entire

business plan and should highlight the most important parts of
the plan. Your executive summary is more than just a general
outline of your business plan. It contains everything that is
relevant and important to the business audience. It must contain
the major argumentations of the business proponent on why the
business will work and succeed.

Learn what to include in your executive summary and how to go about writing one:

 An executive summary should highlight all the key points of your business plan in less than two
pages.
 Write your business plan before writing your executive summary.

An executive summary should include:

1. Description of the proposed business:

 The company’s mission statement and/or vision statement
 Overview (Information about the company’s owners)
2. Description of the market opportunity to capture:
 An outline of your business model (problem and solution)
 The target market
3. Reasons why your business is an attractive one:
 The competition and what sets you apart
4. Key distinctions of the business:
 An implementation plan for bringing the business into the real world
 Your reader’s next action
5. Overview of projected financials containing the initial capital, expected profit, and
expenses:
 The company’s current financial status, goals, projections (over at least three years), and
needs
 Your sales strategies and campaigns

The order of your executive summary should match the order of the rest of your business plan.
If you are planning on manufacturing products, include a Products and Services section in the
summary as well. Provide as much information as possible in a concise, organized document.
 COMPANY NAME
Include your mission and vision statement here in one or two sentences.
Overview
Add minimal background information about your company. What are you all about? How
did you get started?
The Problem
What problem will your company solve? How has your competition failed to solve it?
The Solution
Why is your business the best solution? Explain why your business model makes your
company the best choice.
Target Market
Who are you marketing your company toward? How will your sales and marketing
campaigns reach them?
Keys to Success
How is your business already succeeding? What elements set it apart from other
companies in the same market?
Steps Forward
What's next for your business?
Opportunities for Investment/Partnership
Define what you want your reader to do. Is there a specific need they are meeting?
Example of an Executive Summary:

GRADVISORS
The mission of Gradvisors is to empower the next generation of students with the next
generation of teachers.
Overview
Gradvisors began as a campus tutoring service at Henley High School. It was founded by
Sarah McKellan and Rogelio Cruz after they completed their teaching credentials at the
University of Washington. Gradvisors moved off campus and into their first location at
1874 Andersen Road on September 16 of this year. Here, Gradvisors has been able to
serve the greater Santa Fe community.
The Problem
Although the country’s average high school graduation rate has risen to 84% in the last
few years, Santa Fe schools continue to fall. According to USA Today, Santa Fe’s
graduation rate is 68.6%, with only 41.7% of adults holding a high school degree.
Additionally, the crime rate in Santa Fe has increased by 15.47% in the last year. Currently,
there are only two places for middle and high schools to work on their homework after
school: the YMCA and the Boys and Girls’ Clubs, neither of which employ full-time tutors.
The Solution
Gradvisors provides a place for low-performing students to work on their homework after
school. The tutors at Gradvisors are students who have graduated from local schools and
are currently in their college or post-graduate studies. By placing recent graduates in
tutoring positions, Gradvisors aspires to begin a cycle of mentorship that improves Santa
Fe’s graduation rates overall.
Target Market
Gradvisors hopes to serve middle and high schoolers who are underperforming in school,
particularly those who have had encounters with law enforcement. Ideally, these students
will bring their friends to the center as well. The ultimate goal is to tutor these students
through graduation and bring them back as mentor tutors.
Keys to Success
Gradvisors is new to the Santa Fe community, but we have several advantages that are
sure to lead to success.
 Central location to three public high schools and two middle schools
 Social media marketing campaign
 Partnership with local school administration for student recommendations
 Investments from Santa Fe businesses and colleges
 Tutors earn work experience and professional hours rather than financial
compensation, lowering overhead costs
 Limited competition in the area
 Steps Forward
Thanks to several grants and investments, Gradvisors has been able to serve 56
students in the last school year. We hope to reach more students and expand our
tutor base in the coming year. In three years’ time, we plan to meet our costs with
additional funding from investments and minimal subscription costs from students.
Opportunities for Investment/Partnership
Currently, Gradvisors is looking for investment partners from Santa Fe business
owners who care about the future of our city. We expect both a financial and
educational return on investment within the calendar year. Investing in the future
of a child is, ultimately, the greatest investment of all.
Tips for Writing an Executive Summary:

 Use positive, upbeat language. The tone should be professional but optimistic.

 Don’t include too many details. The executive summary introduces the rest of your business
plan, which should be very detailed. Keep the summary itself concise.
 Keep background information minimal. It may be vital for you, but readers are more interested
in where you’re going.
 Modify the summary based on your audience. An executive summary for a potential business
partner will be different than one written to obtain a loan.
 Break up the text. Make the page readable for your audience with clear headings and shorter
paragraphs.
 Avoid repetition. Don’t restate anything verbatim from your executive summary in your
business plan.
 Let someone else proofread the document. You may think that you’re the only person who can
describe your project perfectly, but another set of eyes can determine what should stay and
what can go.
 Write the summary after you write the rest of the business plan. That way, you know the
information matches up and you’re not missing anything important.

Entrepreneurship
Media and Information Literacy

NAME: QUARTER: 3
STRAND&SECTION: WEEK: 2
TEACHER: QUIZ: 2
QUIZ #2

Directions: Answer the following questions in 3-4 sentences.

1. In your own words, what is an executive summary?

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2. Why is an executive summary important?

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3. What are the considerations in writing an executive summary?

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