Republic of the Philippines

Department of Education
N a t i o n a l C a pi t a l Re g i o n
Sc h o o l s D i v i s i o n O f f i c e o f La s Pi ñ a s C i t y

NAME: ____________________________________Year & Section: ____________

School:____________________________________ Teacher: _________________

MODULE IN ENGLISH 8
Third Quarter
Week 2

MOST ESSENTIAL LEARNING COMPETENCY (EN8V-IIIg-26)

• Analyze intention of words or expressions used in propaganda techniques

OBJECTIVES:
1. Identify the types of propaganda techniques
2. Recognize propaganda techniques used in a given text

WHAT YOU NEED TO KNOW

Propaganda is a form of communication which is intended to manipulate, mislead, distort and influence
the attitude and the way of thinking of people. In listening to propaganda, you should know how to
discern and make critical judgments to help you see if the propaganda is truthful or factual, or if they
are flawed or merely opinions.

To know how propaganda manipulates and distorts truth, here are some devices of techniques which
are commonly used to persuade people.

1. Bandwagon
This propaganda technique persuades consumers by telling them that others are doing the
same thing.
Example:

2. Testimonial
This propaganda technique sells product by using words from famous people or authority
figures.
Example:

3. Transfer
This propaganda technique sells product by the name or picture of a famous person or thing
but no words from the said person or thing.
Example:

4. Repetition
This propaganda technique repeats the product’s name at least four times in the
advertisement.
Example:

5. Emotional Words
This propaganda technique uses words that will make a consumer feel strongly about someone
or something are used.
Example:

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CHECK YOUR UNDERSTANDING

Task 1. Identify what propaganda device or technique is being used.

Bandwagon Repetition
Testimonial Transfer Emotional Words
____________ 1. Radio Advertisement: Drink Super Sports Beverage, the only drink of the
NBA.
____________ 2. A famous person (athlete/celebrity) endorses a new product.
____________ 3. Television Advertisement: Rush to shop at Super-Mart this weekend,
everyone is doing it!
____________ 4. Newspaper Advertisement: A message that appeals to ordinary people, like
you and me.
____________ 5. A poster with Buy 1 Take 1 message all over.

Task 2. Identify what company uses the following commercial taglines and rate its convincing
influence by encircling the number. 5 being the highest and 1 being the least.
___________________ 1. Finger Lickin’ good! 5 4 3 2 1
___________________ 2. We find ways 5 4 3 2 1
___________________ 3. Open happiness 5 4 3 2 1
___________________ 4. We like to move it 5 4 3 2 1
___________________ 5. Eat well. Live well. 5 4 3 2 1

Task 3. Match each statement in Column A with its intended meaning in Column B.
Column A Column B
_____1. This propaganda technique sells product by the name or picture of A. Bandwagon
a famous person or thing but no words from the said person or
thing.
_____2. This propaganda technique uses words that will make a consumer B. Stereotyping
feel strongly about someone or something are used.
_____3. This propaganda technique repeats the product’s name at least C. Transfer
four times in the advertisement.
_____4. This propaganda technique persuades consumers by telling them D. Repetition
that others are doing the same thing.
_____5. This propaganda technique sells product by using words from E. Emotional Words
famous people or authority figures. F. Testimonial

Task 4. Watch 2 commercials and judge their characteristics by putting a check mark on the
appropriate box.
Name of the commercials: 1.__________________________ 2. _________________________
Characteristics Strongly Agree Strongly Disagree
Agree Disagree
1. Gives us enough information about the 1 2 1 2 1 2 1 2
product
2. Maximizes the time 1 2 1 2 1 2 1 2
3. Teaches about the human values 1 2 1 2 1 2 1 2
4. Very entertaining 1 2 1 2 1 2 1 2
5. Suitable to all ages 1 2 1 2 1 2 1 2

Task 5. Read the following lines, phrases or sentences from the scenes in the Philippine TV
Commercials. Tell whether they fall under bandwagon, testimonial, transfer, repetition and emotional
words. Write your answer on the space before the number.
___________ 1. The ladies sing…Caronia…Caronia…Caronia
___________ 2. The father in the commercial of PLDT NDD said to his son “Kung saan ka
masaya,suportahan taka.
___________ 3. Manny Pacquiao says “Hindi ako takot umaray,may Alaxan FR naman”,expert
sa body pain, bilis magpagaling.
___________ 4. Alden Richards and Maine Mendoza sing Paniwalaan Mo in the endorsement of
Mc Donalds.
___________ 5. Six women who are washing their clothes using Ariel 7.50 endorsed the
product.

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