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Module 5 MKT Leader
Module 5 MKT Leader
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# rh"r,isnothing excefionn"l,
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@ @w nicn o fthesesituationswouldy o u f in d t h e mo s t s t re s s f u [ ?
r Divorce
z Goingon holiday
3 Movinghouse
4 Movingto anothercountry
5 Losingyourfob
6 A personality
clashwith yourboss
7 An annualheatthcheck-up
8 Beingthe v ictimof a robbery
@ Wtrathasbeenthe mostsignificant
changein yourtife?
elj
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rr ChangeI
@ wtrictrquotation:
r refersto howpeoplereactto change?
z refersto thequalities of General
thata leader
andabilities Electric
shouldhave?
3 givesexamples of a famousBritish andAmerican politicalleader?
4 suggests thatgivingpeoplefull andclearinformation is important?
5 suggests thatcompanies thatdo notchange will notsurvive?
o Writesentences
to
according f
abouthowcompanies
ackWelch.
shouldor shouldn'treactto change,
t!z-
I rr Change
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resistchange?
Makea tist of reasons.
@ Comptete
thesesentences fromthe interview.
Usethewordsin the box.
Thewordsin brackets
will helpyou.
A JeremyKeeley
volume margins significantly
lead vision segment
r Theclientha dt o . . . . . . . . . . . (c o n s id e ra bre
lyd) u c it
e sc o s t s .
z lt wastryingto compete withitsmajorcompetitor on a basisof
. . . (production of largequontities).
3 Themajorcompetitor hasa major ... (apositionaheodof all
others).
4 Everysingleperson in theorganisation knewthischap's
(ideaof howthefuturewill be).
5 Theyweregoingto ..... ...... themarket(dividethemarketinto
parts).
6 Thecompany wasgoingto goformuchlarger ... (difference
beNueen a product's priceandcosfs)andfor muchmore'valueadded'.
I nus.trr
u _ClangeI
ACENDA
Senior Managers' Meeting
Strbject: Changes in utorking practices
DArl. I July
rl ME l l.00ar n- l2.30pm
vENUtlMain BoarclRoorn.HeadOffice
I. Bonus scheme
2 . Security
4. Hot-desking
I
L-.
-I
j
u Change
I a n g u a ge
Statingaims Agreeing action
Requesting
Ourmainpurpose witlbeto I agreewithMax. Canyouarrangea meeting?
exptoreyourviews. I thinkso too. Wouldyouprepare a short
Theaimof thismeeting is... reportplease?
Dealingwith interruPtions
Disagreeing CanI finishthe point? Askingfor ctarification
I don'tagree. LetStefanfinishplease,Max. Canyouexplainit a bit
Pointtaken,but suretY ...is an moreclearly?
important factor? Givingopinions Whatexactly do youmean?
I reatlycan'tagreewithyouthere. I reatlythinkwe needa report. CanI getthisclear?
Shouldn't we havemore
Askingfor opinions information?
whatdo youthink?
Stefan, Wefee[...is the bestwayto ...
Stefan?
l. Stirling,ManagingDirector
(turnto pager5z)
II II
F.Densham, SalesManager Controller
5. Dubois,Production
(turnto pager54) (turnto pager56)
Background
L:rst-ftrne, reitders of the bttsiness magazine,
Ittz,t'.tlttIrtlerrtrtliortuI rvere giren some
infbnnation about the Cortret'stolte Group.
ffi
Worhforce: 35,000
Turnouer: $4.fbn
Located: Dallas, US
Main Actiuities
d Providingservices and products
for the oil, gasand electriciryindustries.
k Recent deaelopments
Cornerstonehaverecentlybought the Frenchwhite
w
goodscompany,JeanMetrot, cie.Metrot arewell
known for producingcookersand refrigerators, as
well asa rangeofhouseholdappliances. They have
their headquarters to the eastofParis,and rwo
other factoriesin northern France.
Reasonsfor Cornerstone\ acquisition
l. Cornerstonewill expandsalesof Metrot
KE productsin Europe.
2. It will useMetrot asa basefor launchingits
w
own productsin Europe.
3. Metrot'sbiggestassetis its valuableland.
Cornerstonecould usethis to grow the
companyor may selloff someof the land to
financethe acquisition.
@
Comment
Metrot is an excellentacquisition.There may be
w
problemswhen US srylemanagementis
introduced.Metrot hasalwaysbeenfamily-owned,
and Chief Executive, JeanMetrot, takesa personal
interestin his employees.
The new Chief Executivewill be Hugh Whitman.
In his early30s,trainedat HarvardUniversiry
\X/hitmanwasformerlyExecutiveVice Presidentof
the CornerstoneGroup.
JeanMetrot will remainon the boardasan adviser.
Problems
It is now nine months later. The change of orvnershipand new management
style at Metrot have caused many problems. The memo below illustrates
some of the diffictrlties.
MEMO
To: DanJohnson,PersonnelDirector
From:JacquesLafont,UnionOrganiser
Subject:Staffmorale Date:March 18
Writing
Write the action minutes for the above nleetillg.
123