SPACE Matrix of Feroze 1888

Financial Strength Environmental Strength

Return on Investment 3 Rate of Inflation -6
Leverage 4 Technological Changes -2
Liquidity 5 Price Elasticity of Demand -4
Working Capital 4 Competitive Pressure -4
Cash Flow 5 Barriers of Entry into market -1

Financial Strength (FS) Average 4.2 Environmental Strength (ES) Average -3.4
Competitive Advantage (CA) Industry Strength(IS)
Market Share -3 Growth Potential 3
Product Quality -2 Financial Stability 2
Customer Loyalty -4 Ease of Entry into Market 2
Technological Know How -2 Resource Utilization 4
Control over suppliers and Distributors -1 Profit Potential 3

Competitive Advantage (CA) Average -2.4 Industry Strength (IS) Average 2.8

X-Axis = IS-CA 0.4

Y-axis =FS-ES 0.8

Competitive Profile Matrix

CPM – Competitive Profile Matrix Feroze 1888 Alkaram Towel United Towel
Weighted Weighted Weighted
Critical Success Factors Weight Rating Rating Rating
Score Score Score
Access to Raw Materials 0.13 4 0.52 3 0.39 3 0.39
Efficient Production 0.1 3 0.3 3 0.3 3 0.3
Supply Chain Management 0.08 4 0.32 3 0.24 2 0.16
Distribution Network 0.1 3 0.3 4 0.4 3 0.3
Quality Control 0.07 3 0.21 3 0.21 3 0.21
Regulatory Compliance 0.09 3 0.27 4 0.36 3 0.27
Market Demand 0.05 4 0.2 3 0.15 2 0.1
Market Share 0.05 4 0.2 3 0.15 2 0.1
Financial Strength 0.07 3 0.21 3 0.21 2 0.14
Management 0.05 4 0.2 3 0.15 3 0.15
Brand Name 0.05 3 0.15 4 0.2 2 0.1
Price Competitiveness 0.06 3 0.18 3 0.18 3 0.18
Innovation/Technology 0.06 3 0.18 3 0.18 2 0.12
Customer Loyalty 0.04 4 0.16 3 0.12 3 0.12
Total 1   3.4   3.24   2.64