REPUBLIC OF THE PHILIPPINES

Commission on Higher Education

DON HONORIO VENTURA STATE UNIVERSITY

Villa de Bacolor, Pampanga

COLLEGE OF BUSINESS STUDIES

In partial fulfilment of the requirements for the course of Bachelor of Science in Business
Administration major in Marketing Management.

Has been prepared and submitted by:

SONGCO, Jonas Balisalisa

BSBA 3F

Ms. Mary Celle Miranda

Instructor, Entrepreneurial Management

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 CHAPTER I

INTRODUCTORY PAGE

Basil tea is a delightful and aromatic herbal infusion made from the leaves of the basil plant,
scientifically known as Ocimum basilicum. Basil is a culinary herb that is widely used around
the world for its distinctive flavor and medicinal properties. While basil is commonly associated
with Italian cuisine, where it is used in dishes like pasta and pesto, its leaves can also be steeped
to create a soothing and flavorful tea.

Basil tea has a long history and is deeply rooted in various cultures. It has been consumed for
centuries, appreciated not only for its taste but also for its potential health benefits. The tea is
prepared by steeping fresh or dried basil leaves in hot water, allowing the natural oils and
compounds within the leaves to infuse into the beverage.

The resulting basil tea has a refreshing, slightly sweet, and herbaceous taste that is both
comforting and invigorating. It can be enjoyed hot or cold, depending on personal preference and
the desired experience. Many people find the aroma of basil tea to be calming and soothing,
making it an ideal choice for relaxation or as a bedtime beverage.

Aside from its pleasant taste and aroma, basil tea offers several potential health benefits. Basil is
known to possess antioxidant properties and is a rich source of essential nutrients such as vitamin
K, vitamin A, iron, and calcium. It is also believed to have anti-inflammatory and antibacterial
properties, which may aid in digestion, support the immune system, and promote overall well-
being.

Whether you are a tea enthusiast looking for a new herbal infusion to try or someone seeking a
natural way to incorporate beneficial herbs into your routine, basil tea is a versatile and flavorful
option to consider. Its unique taste profile and potential health benefits make it a popular choice
for those seeking a refreshing and wholesome beverage.

So, why not brew yourself a cup of basil tea and indulge in its aromatic flavors while reaping the
potential wellness benefits it offers?

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Statement of the Financing Need

Harvesting Tools: If you are cultivating your own basil plants, you will need tools such as
pruners or shears for harvesting the fresh basil leaves. These tools should be clean and sharp to
ensure proper handling and minimize damage to the plants.

Drying Equipment: Basil leaves need to be properly dried before they can be used to make tea.
Depending on the quantity of basil leaves you are processing, you may require drying racks or
screens, dehydrators, or commercial-grade drying equipment. Proper drying ensures the
preservation of flavor and extends the shelf life of the leaves.

Grinding or Crushing Equipment: Once the basil leaves are dried, they need to be processed into
a suitable form for making tea. This can be achieved using grinding or crushing equipment.
Common options include a mortar and pestle, spice grinder, or specialized herb grinder. These
tools help break down the dried leaves into smaller particles, allowing for better extraction
during steeping.

Tea Infuser or Strainer: To steep the basil tea, you will need a tea infuser or strainer. This
equipment allows the dried basil leaves to be steeped in hot water, while filtering out the solids
and allowing the infused liquid to be collected and served. Tea infusers can come in various
forms, such as ball-shaped infusers, mesh filters, or tea bags.

Boiling or Heating Equipment: You will need a heat source and a suitable vessel for boiling
water or heating it to the desired temperature for steeping the basil tea. This could be a kettle, a
stovetop pot, or an electric water heater, depending on your preference and the volume of tea you
intend to produce.

Packaging Equipment: If you plan to sell your basil tea commercially, you will need appropriate
packaging equipment. This may include tea bagging machines, sealing equipment, labeling
machines, or containers for loose-leaf tea. Packaging materials such as tea bags, pouches, or tins
should also be considered. Additionally, it's important to ensure proper hygiene and sanitation
throughout the tea-making process. This may involve stainless steel or food-grade equipment,
cleaning supplies, and storage containers.

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Statement of the Confidentiality Report

CHAPTER II

EXECUTIVE SUMMARY

Vision

Our vision is to inspire a healthier and more flavorful world by offering the finest quality basil
tea that rejuvenates the mind, body, and spirit. We envision a future where basil tea becomes a
cherished beverage choice, appreciated for its exceptional taste, natural goodness, and potential
wellness benefits. Through our commitment to sustainability, innovation, and customer
satisfaction, we aim to become a leading brand in the herbal tea industry, spreading the joy of
basil tea to tea enthusiasts worldwide.

Mission

At Basil Tea Company, our mission is to craft exceptional basil tea blends that delight the senses
and nourish the body and soul. We are dedicated to sourcing the finest organic basil leaves,
carefully harvested and processed to preserve their natural flavors and health benefits. Through

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our commitment to quality, innovation, and sustainability, we aim to provide a refreshing and
invigorating tea experience that promotes wellness and encourages mindful living.

Company History and Management

Company History:

Basil Tea Co. was founded in 20XX by a group of passionate tea enthusiasts with a shared vision
of introducing the unique flavors and health benefits of basil tea to the world. The founders,
inspired by their love for natural remedies and herbal infusions, embarked on a journey to create
a company dedicated to crafting exceptional basil tea blends.

The company started as a small-scale operation, sourcing organic basil leaves from local farmers
who shared their commitment to sustainable and responsible agriculture. Through meticulous
research and experimentation, the founders developed a range of exquisite basil tea blends that
captured the essence of the herb's aromatic and therapeutic properties.

With a focus on quality and customer satisfaction, Basil Tea Co. gained recognition among tea
connoisseurs and health-conscious individuals. The demand for their teas grew steadily,
prompting the company to expand its production capacity and distribution channels. They
partnered with select tea suppliers around the world to ensure a consistent supply of premium
basil leaves and established a state-of-the-art manufacturing facility to maintain the highest
standards of tea processing.

As Basil Tea Co. continued to thrive, it actively engaged with the tea community, participating in
trade shows, organizing tasting events, and collaborating with renowned chefs and wellness
experts. This enabled the company to deepen its understanding of consumer preferences and
refine its product offerings to cater to a diverse range of tastes and lifestyles.

Driven by a commitment to sustainability, Basil Tea Co. implemented eco-friendly practices

throughout its operations. The company sourced recyclable and biodegradable packaging
materials, supported fair trade practices, and initiated projects to give back to the communities
involved in tea cultivation.

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Today, Basil Tea Co. stands as a leader in the basil tea industry, known for its premium blends
that combine the essence of basil with carefully selected botanicals and fruits. The company's
dedication to quality, innovation, sustainability, and customer satisfaction continues to shape its
growth and influence in the global tea market.

Management:

Basil Tea Co. is led by a team of experienced professionals who share a deep passion for tea and
a commitment to the company's mission and values.

CEO (Chief Executive Officer): The CEO oversees the overall operations of Basil Tea Co. and
provides strategic direction. They work closely with the management team to drive growth,
establish partnerships, and ensure the company's continued success in the competitive tea
industry.

Head of Operations: This role is responsible for managing the day-to-day operations, including
production, supply chain management, and quality control. They ensure that the tea blends meet
the company's high standards and are delivered to customers in a timely manner.

Head of Research and Development: This position focuses on innovation and product
development. They lead a team of tea experts, herbalists, and flavor specialists to create new and
exciting basil tea blends, incorporating unique ingredients and exploring novel brewing
techniques.

Marketing and Branding Manager: The marketing manager is responsible for developing and
executing marketing strategies to promote Basil Tea Co.'s products. They oversee brand
positioning, advertising campaigns, digital marketing efforts, and engage in market research to
identify consumer trends and preferences.

Sales and Distribution Manager: This role involves managing relationships with distributors,
retailers, and online platforms to ensure broad availability of Basil Tea Co.'s products. The sales
manager develops sales strategies, establishes pricing structures, and coordinates promotional
activities to maximize product visibility and revenue generation.

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Sustainability Officer: This position is dedicated to driving the company's sustainability
initiatives. The sustainability officer works closely with suppliers, monitors environmental
impact, and identifies opportunities for improvement to minimize the company's ecological
footprint.

Under the guidance of this skilled management team, Basil Tea Co. continues to thrive as a
leading purveyor of basil tea, delivering exceptional products that promote well-being,
sustainability, and a deep appreciation for the art of tea.

Products and Services

Product:

Basil Infusion: The flagship product of Basil Tea Co. is the classic Basil Infusion, made from
carefully selected organic basil leaves. This refreshing and aromatic tea offers a soothing and
invigorating experience, showcasing the natural flavors and therapeutic properties of basil.

Basil Herbal Blends: Basil Tea Co. offers a range of herbal blends where basil is harmoniously
combined with other botanicals and fruits. These blends create a delightful symphony of flavors,
offering unique taste profiles and a diverse range of health benefits. Examples include Basil Mint
Fusion, Basil Lemon Delight, and Basil Berry Burst.

Basil Green Tea: For tea enthusiasts seeking the antioxidant benefits of green tea combined with
the distinctive flavor of basil, Basil Tea Co. offers Basil Green Tea. This blend combines
premium green tea leaves with the invigorating essence of basil, resulting in a revitalizing and
healthful brew.

Services:

Tea Tastings and Workshops: Basil Tea Co. organizes tea tastings and workshops to educate and
engage tea enthusiasts. These events provide an opportunity to learn about the history, brewing
techniques, and health benefits of basil tea. Participants can explore different flavors, expand
their knowledge, and develop a deeper appreciation for the art of tea.

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Online Tea Store: Basil Tea Co. operates an online store where customers can conveniently
browse and purchase their favorite basil tea blends. The user-friendly interface provides detailed
product descriptions, brewing instructions, and customer reviews, allowing individuals to make
informed choices and have their desired teas delivered to their doorstep.

Tea Subscription Service: To cater to tea aficionados who enjoy regular tea experiences, Basil
Tea Co. offers a subscription service. Subscribers receive curated assortments of basil tea blends
on a recurring basis, ensuring a constant supply of fresh and exciting flavors.

Customized Blends: Basil Tea Co. provides the option to create customized basil tea blends for
individuals, businesses, or special events. Through a collaborative process, customers can work
with the tea experts at Basil Tea Co. to develop personalized blends that suit their specific
preferences, incorporating unique ingredients and flavor combinations.

Wholesale Distribution: Basil Tea Co. offers wholesale distribution services to retailers, cafes,
and hospitality businesses. The company provides competitive pricing, bulk ordering options,
and marketing support to ensure a seamless partnership and enable wider availability of their
high-quality basil tea blends.

Through their product offerings and services, Basil Tea Co. aims to provide a comprehensive and
satisfying tea experience, catering to diverse tastes, needs, and occasions. Their commitment to
quality, innovation, and customer satisfaction is evident in every aspect of their products and
services.

The Market

Every business has its target market for which they offer and cater their product.
According to (https://www.guagua.gov.ph/) Guagua, officially the Municipality of
Guagua (Kapampangan: Balen ning Guagua; Tagalog: Bayan ng Guagua), is a 1st
class municipality in the province of Pampanga, Philippines. It has a total population of 128,
089 (https://www.guagua.gov.ph/) . The Municipality has 31 barangays and The municipality
has a land area of 48.67 square kilometers or 18.79 square miles which constitutes 2.43% of
Pampanga's total area. The business decided to establish the business in Guagua because of its
large area and it has a large number of populations. The target market of the business are the

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people in Guagua. The Business choose the age range of 18-70 years old because it's suitable and
like to drink tea by 118 years old up to 70 years old.

Competitive Advantage

Basil tea offers several potential competitive advantages that can make it an attractive
option for consumers. Here are some possible competitive advantages of basil tea: Unique
Flavor and Aroma, Basil tea has a distinctive and refreshing flavor profile, with a hint of
sweetness and a pleasant herbal aroma. This unique taste sets it apart from other herbal teas and
can appeal to consumers who are looking for something different and flavorful. Health Benefits,
Basil is known for its potential health benefits. Basil leaves contain essential oils, antioxidants,
and various phytochemicals that may have positive effects on the body. Basil tea is often
associated with benefits such as improved digestion, stress relief, immune system support, and
anti-inflammatory properties. Highlighting these health benefits can give basil tea a competitive
edge in the market. Natural and Organic Appeal, Basil tea can be positioned as a natural and
organic beverage option. It is made from the leaves of the basil plant, which can be grown
without the use of synthetic pesticides or fertilizers. By highlighting its natural and organic
qualities, basil tea can attract health-conscious and environmentally conscious consumers who
prioritize clean and sustainable products. Cultural Significance, Basil has a rich cultural history
and is widely used in cuisines around the world, particularly in Mediterranean and Southeast
Asian dishes. This cultural significance can be leveraged to create an emotional connection with
consumers who appreciate the heritage and traditions associated with basil tea.

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 CHAPTER III

INDUSTRY ANALYSIS

Future Outlook and Trends

Increased Demand for Herbal and Functional Beverages: As consumers become more health-
conscious and seek natural remedies, the demand for herbal and functional beverages is expected
to rise. Basil tea, with its potential health benefits and unique flavor profile, can align with this
trend and gain popularity as a wellness beverage. The market for herbal teas, including basil tea,
is likely to expand as consumers look for alternatives to traditional caffeinated beverages.

Expansion of Specialty Tea Market: The specialty tea market has been growing steadily in recent
years, with consumers exploring different flavors, blends, and unique tea experiences. Basil tea
can tap into this market as a distinctive and flavorful option. Artisanal tea brands and tea
boutiques may experiment with basil tea blends, infusions, and flavored variations to cater to the
evolving tastes of tea enthusiasts.

Innovative Product Offerings: The future of basil tea could involve the development of
innovative product offerings. This might include ready-to-drink basil tea in convenient
packaging, such as bottles or cans, for on-the-go consumption. Manufacturers could also explore
the creation of basil tea concentrates or powdered mixes that allow consumers to easily prepare
basil tea at home or in food service establishments.

Synergistic Blends and Infusions: Basil tea can be combined with other herbs, fruits, or
botanicals to create unique flavor combinations and enhance its health benefits. Blends that
incorporate ingredients like mint, lemon, ginger, or hibiscus could become popular, providing a
diverse range of flavor profiles and potential health benefits. These synergistic blends can offer a
new dimension to the basil tea market and attract consumers seeking variety and holistic
wellness.

Sustainability and Organic Focus: As sustainability and organic practices continue to gain
importance in the food and beverage industry, basil tea brands may prioritize sourcing organic
basil leaves and adopting environmentally friendly packaging options. Emphasizing sustainable
farming practices, fair trade partnerships, and eco-conscious packaging can appeal to

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environmentally conscious consumers and align with their values. It is important for basil tea
manufacturers and brands to stay attuned to evolving consumer preferences, conduct market
research, and invest in innovation to stay ahead of these future outlooks and trends. By adapting
to changing consumer needs and preferences, basil tea can establish itself as a sought-after
beverage option in the market.

Analysis of Competitors

All business has their own different strategies. Strategies that can be implement into a
long period of time. Costumers are the charms of every firm. To attract and gain more customers
the Basil tea Business have their very relaxing, nice and neat place to drink. And also an
instagramable site because of the traditional style with a twist of modernization. Most of the
costumers prefer the unusual kind of dishes than usual that is seen in the market. They are few
restaurants that offers a coffee shops and milk tea shops. Basil tea offers several potential health
benefits. Basil is known to possess antioxidant properties and is a rich source of essential
nutrients such as vitamin K, vitamin A, iron, and calcium. It is also believed to have anti-
inflammatory and antibacterial properties, which may aid in digestion, support the immune
system, and promote overall well-being. Whether you are a tea enthusiast looking for a new
herbal infusion to try or someone seeking a natural way to incorporate beneficial herbs into your
routine, basil tea is a versatile and flavorful option to consider. Its unique taste profile and
potential health benefits make it a popular choice for those seeking a refreshing and wholesome
beverage. Basil tea business has come up with unique drinks that enrich the unique taste and
preferences of each customer. That is why this time will serve as a competitive edge for the Basil
tea business because they have several direct competitors that offer different drinks. With these
products they will give their customers the opportunity to enjoy their tastes and at the same time
have the opportunity to have a healthy body.

Market Segmentation

Demographic Segmentation

 Age: 18 to 70 years old,

 Gender: Male and Female
 Occupation: Students, Employed, Unemployed
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  Income: Below ₱5,000, ₱5,001-10,000, ₱10,001-₱20,000,

and ₱20,001 and above

Geographic Segmentation

 Municipality: Guagua
 Baranggay: 31 barangays
 Zip code : 2003

Psychographic

 Personality
 Social Class lower class, lower middle class, middle class
 Activities

Behavioral

 Customer loyalty customers will continuously use the service provided even
there is an existing competitor.

Industry Forecasts

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 CHAPTER IV

DESCRIPTION OF VENTURES

Background of the Entrepreneurs

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 CHAPTER V

PRODUCTION PLAN

Machinery and Equipment

PICTURE UNIT
Shears

Dehydrators

Spice Grinder

Strainer

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 Electric water heater

Container for loose-leaf

tea

Tea begging machine

Names of Suppliers

Basil tea business will negotiate reasonable terms of exchange and promotion of neighborhood
companies they plan to engage with local suppliers. Hence, the raw materials including the basil
plant can be sourced from nearby local suppliers where they can reduce the cost of expenses.
Therefore, the project of Basil tea business to raise good love to all their suppliers and therefore
after extended beneficial relations with the company. This must be passed by working closely
and continuously with suppliers.

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 CHAPTER VI

MARKETING PLAN

Pricing

Our basil tea is competitively priced to offer excellent value to our customers. We have
positioned it as a premium product, reflecting its superior quality, organic ingredients, and
potential health benefits. Our pricing strategy takes into account market trends, competitor
analysis, and the perceived value of our basil tea among our target market of health-conscious
consumers.

Promotion

Promotion serves to inform and convince the costumers about the selling product. Basil Tea
business will use a contemporary marketing in they will use social media to easily promote their
products to their possible customers. Nowadays most of the people are using social media such
as facebook, twitter, instagram and etc. Because it is a new open business Basil tea business will
have a promo of 10% discount for the costumers but it last for only a month after it open.
Through this planned promotional strategies, Basil tea Business is hoping to have a lot of
potential customers that will buy and our products.

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