Presentation by Group 5

Performance
Task
Tourism and Hospitality Principles 2
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Members
Jaypee Gabriel Plata
Mark Dave Casa
Steven Russel Ednaco
Jeoff David
Neil Bryan Endaya
Lavern Val Timbal
Jhim Lawrence Casapao
Masasa Beach
Masasa Beach is a stunning natural attraction located on the
southern coast of Tingloy Island in Batangas, Philippines. It is
known for its crystal-clear waters and powdery white sand,
surrounded by lush greenery and coconut trees. Visitors can
take a dip in the cool waters, go snorkeling or island hopping,
or simply lounge on the beach and take in the stunning
scenery.

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In addition to its natural attractions, Masasa Beach is also popular among adventure seekers who
enjoy camping, hiking, and nature walks. Visitors can explore the nearby coves and rock formations
or take a trek up the island's peak for panoramic views of the surrounding sea and landscape.
For those looking for a taste of local cuisine, Masasa Beach is also known for its fresh seafood
dishes such as grilled fish, squid, and shellfish, which can be purchased from local vendors.

Getting to Masasa Beach requires a boat ride from the town of Mabini, where several boat
operators offer regular trips to the island. Despite its popularity, the beach remains relatively
unspoiled and undeveloped, providing a serene and peaceful getaway for tourists seeking an
escape from the hustle and bustle of city life.

Tourism and Hospitality Principles 2

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Industry and competitor Review

Masasa Beach in Tingloy, Batangas is a stunning beach paradise that has become a popular tourist
destination. It is known for its crystal-clear waters, pristine white sands, and lush greenery, which
provide a breathtaking backdrop for visitors seeking a relaxing and natural retreat. Unlike other tourist
destinations in Batangas, Masasa Beach remains relatively unspoiled, offering visitors a chance to
experience nature at its finest.

One of the things that make Masasa Beach stand out is its local cuisine offerings. The beach's
surrounding areas are home to several fishing communities that serve fresh seafood dishes to tourists.
These dishes are not only delicious but also affordably priced, making it an excellent option for
budget-conscious travelers.

Group 5
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Industry and competitor Review

Moreover, Masasa Beach offers a range of activities that cater to adventure seekers. Visitors can go
island hopping, snorkeling, and diving, or trek through the nearby mountains. These activities make
Masasa Beach an ideal destination for thrill-seekers who want to add some excitement to their beach
getaway.
Despite facing competition from other beach destinations in Batangas, Masasa Beach has a unique
and captivating appeal. To further capitalize on this competitive advantage, Masasa Beach can invest
in developing its tourist infrastructure. This includes improving accommodation options, providing more
amenities for visitors, and expanding transportation options.

Additionally, Masasa Beach can promote itself more effectively through marketing campaigns, which
could showcase the beach's unique features and experiences that visitors can enjoy. With these
measures in place, Masasa Beach can attract more tourists and establish itself as a top destination in
Batangas.
Group 5
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SWOT analysis

Weaknesses
Strengths

- Limited tourist infrastructure, such as accommodations and amenities

- Unspoiled and undeveloped nature

- Local cuisine offerings, particularly fresh seafood dishes - Environmental issues, such as pollution and waste management

- Opportunities for adventure seekers to explore nearby

coves and cliff diving spots

- Serene and peaceful environment for visitors seeking a

rustic getaway

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SWOT analysis

Opportunities
Threats

- Develop the tourist infrastructure, such as building more - Competition from other beach destinations in Batangas, such as Laiya,
accommodations and amenities Calatagan, and Nasugbu

- Promote the beach as an eco-friendly and sustainable

- Natural disasters and weather events, such as typhoons and storms,
tourism destination to appeal to environmentally conscious
that can disrupt tourism activities and discourage visitors
tourists

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Target Audience

The rustic and peaceful environment of the beach may attract couples or families seeking a relaxing
and quiet getaway. The adventurous opportunities, such as cove exploration and cliff diving, may
appeal to young and active travelers. The local cuisine offerings, particularly fresh seafood dishes, may
attract foodies and those interested in experiencing the local culture. Lastly, promoting Masasa Beach
as an eco-friendly and sustainable tourism destination may appeal to environmentally conscious
travelers. Therefore, the target audience for Masasa Beach can be segmented based on their interests
and preferences.

Group 5
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Marketing Mix 4Ps

The basic package for a day tour at Masasa Beach costs PHP 500 per person during the low season and
PHP 800 per person during the high season. To make it more budget-friendly, you can offer discounts for
groups of 10 or more, such as 10% off for groups of 10-19 people, 15% off for groups of 20-29 people, and
20% off for groups of 30 or more people. Additionally, you can offer promotional rates for off-peak days,
such as PHP 400 per person on weekdays or PHP 600 per person on weekends during the low season, and
PHP 700 per person on weekdays or PHP 900 per person on weekends during the high season.

Masasa Beach is located in the municipality of Tingloy, in the province of Batangas, Philippines. It is
situated on the southern tip of Maricaban Island, which can be accessed by a boat ride from the town of
Anilao, Mabini. The beach boasts clear turquoise waters, fine white sand, and beautiful coral formations,
making it a popular destination for beachgoers and snorkelers.
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Marketing Mix 4Ps

The goal of the promotion strategy is to increase awareness of Masasa Beach as a top tourist destination
and attract more visitors. The message and tone of the promotions should align with the target market's
interests and preferences, highlighting the unique features and experiences that Masasa Beach has to
offer. The promotions should also be timely and seasonal, taking into account peak and off-peak travel
periods.

The success of the promotion strategy can be measured through various metrics, such as website traffic,
social media engagement, and sales. The business should continuously monitor and analyze these metrics
to refine and optimize its promotion tactics and ensure that it is achieving its marketing objectives.
 Presentation by Group 5

Thank You
So Much!
Tourism and Hospitality Principles 2