THE BEST EVENTS MANAGEMENT

NAME MATRICS GROUP POSITION

NUMBER
VHREN 3 CEO
ANGENEL 3 VICE CEO
JONALYN 3 HUMAN
RESOURCE
CHRISEL 3 FINANCIAL
ROXANE 3 FINANCIAL
3 OPERATIONAL
Cris 3 OPERATIONAL
Norland 3 OPERATIONAL

Contents
1.0 Executive Summary.....................................................................................................................................2
1.1 Vision Statement..........................................................................................................................................3
1.2 Mission Statement........................................................................................................................................3
1.3 Key to Success.............................................................................................................................................3
2.0 Company Summary......................................................................................................................................3
Company’s Logo................................................................................................................................................3
2.1 Company Background..................................................................................................................................4
2.2 Company Overview.....................................................................................................................................4
2.3 Introduction of Product................................................................................................................................4
2.4 Service..........................................................................................................................................................4
Marketing...........................................................................................................................................................4
3.1 Market and Research Analysis.....................................................................................................................4
3.2 Competitors..................................................................................................................................................4
3.3.1 Product and Target Market........................................................................................................................4
3.3.2 Distribution Channel.................................................................................................................................5
3.3.3 Promoting and Advertising.......................................................................................................................5
3.3.4 Pricing Policy............................................................................................................................................5
3.4 SWOT Analysis...........................................................................................................................................5
4.0 Management Responsibilities......................................................................................................................5
Organization Chart.............................................................................................................................................6
CEO - Haziem bin Mohamed Hatta...................................................................................................................6
Vice CEO - Muhammad Haziq Bin Mohd Marphy...........................................................................................7
Secretary - Jenny Hii Ai Na...............................................................................................................................7
Financial Team - Nurin Adlyn Binti Ahmad Rosli............................................................................................7
Human Resource Team - Akmal Shahir bin Sahrul Haslan...............................................................................7
Marketing Team - Siti Nursyafiqah binti Sulaiman and Nur Fatiah Binti Abdul Khalid..................................7
Operational Team - Jenny Boon Zean Lea, Umi Athirah binti Suyanto and Nurin Husnina Binti .....................
Sulaiman.............................................................................................................................................................8
5.0 Location and Places......................................................................................................................................8
6.0 Business Plan Schedule................................................................................................................................9
7.0 Purchasing Process.......................................................................................................................................9
RESOURCES:..................................................................................................................................................10
8.0 FINANCIAL PROJECTION.....................................................................................................................10
8.1 Project implementation cost.......................................................................................................................10
8.2 List of expenses..........................................................................................................................................10
Expenses of Equipment....................................................................................................................................10
Conclusion: Business Expenses.......................................................................................................................11
Profit for Wanpaku sandwich...........................................................................................................................11
9.0 Financial Statement....................................................................................................................................11
Balance Sheet...................................................................................................................................................12

1.0 Executive Summary

Our company which is Wanpaku Sandwich is the new business that started from Basic
Entrepreneurship (MGM 3180) class in University Putra Malaysia. We named our company as
Wanpaku Sandwich as the symbolic sign of the product that we are selling which is the Wanpaku
sandwich. This sandwich is originated from Japan and it started to become popular in 2016 until
now. The reason why we choose to sell this Wanpaku sandwich is because we want to introduce
the sandwich that is healthy but also delicious at the same time to our customers.
Wanpaku sandwich is the only food that we sell as we want to focus more on the quality of the
food rather than the quantity as we only want the best for our customers. We are sure that our
sandwich will be loved by many people as it is not only healthy and delicious but it is also
convenient to eat. Our focus is to make sure those who are busy and doesn’t have enough time to
have heavy meals can still eat something to fill their stomach by having this sandwich. Our
targeted customer is all UPM students and also staffs.
For the capital, each of the members will contribute RM 20 each so the total for 10 members’
contributions are RM 200. As for the store, we don’t have any physical store as we will only
deliver the sandwich to our customers and the delivery services will be in all UPM area. For this
Wanpaku sandwich we will do the open order concept. Those who wants to buy needs to order
first and we will set up certain date to cook and deliver the sandwich.
For the marketing part, we will only advertise our product through social media such as
WhatsApp, Instagram (Wanpaku_Sandwich) and also Facebook (Wanpaku_Sandwich).

1.1 Vision Statement

To build a high standard food sandwich company in UPM and make Wanpaku Sandwich as the
first choice to go for light, simple and tasty food in UPM.

1.2 Mission Statement

We are dedicated to accomplish our objective of delivering quality products and services to
customers at UPM and we are committed to make simple, fair price and tasty sandwich to suit
the local tastes of customers so they will choose Wanpaku Sandwich as their first choice at UPM.

1.3 Key to Success

The keys to success for Wanpaku Sandwich include:
a) Reputation: every customer will recommend us to their friends and family as in word of
mouth marketing will be a powerful ally for our business.
b) Superior Customer Service: knowledgeable, friendly to each customer.
c) Location: cash on delivery service in UPM.
d) Product: offer sandwich with high quality, sold at fair price.

2.0 Company Summary

Company’s Logo
We made some modest adjustments to our company's logo following some discussion. The font
style and color of our company's logo were changed because clients had trouble seeing them
because the font color was a bit too bright yellow. The font styles that we previously utilized
were in calligraphy. As a result, we choose to alter the font style and color in order to make the
logo more readable and appealing to our clients.
2.1 Company Background
Our company was established on 29 March 2023 which is our first class of basic of
entrepreneurship. Our teacher asking us to create a business proposal which consist 30 pages. We
were forming 1 group that consist 7 students that are very talented to run the business. After that,
we are given 1day to decide type of business that we want to run. We decided to run type of
business in management. We have decided to choose the events management

2.2 Company Overview

Company name: THE BEST EVENTS MANAGEMENT
Date of establishment: 29 March 2023
Location/ selling area: Around Pampanga
Type of business: Partnership
Start-up capital: 50 000 PHP
Main activities: Organizing event, caterer, rental tables and chairs consist of 7 staffs

2.3 Introduction of Service S

The best events management is a events management business that responsible for planning
and executing various types of events, including conferences, weddings, and social
gatherings.

2.4 Service
We’ll be taking booking thru online and delivering our service on time.
Marketing
3.1 Market and Research Analysis
From a survey we did using Google Form, we are able to get a number of 76 respondents from
the residence of Seventeenth College. The results of the survey show that a lot of people are
interested to buy our sandwich. This is because our sandwich is unique and Seventeenth College
does not have many stalls that sell a different type of sandwich like us. Through our survey, the
most preferred ingredients of our product is the chicken that we used.

3.2 Competitors
The company admits that there is one stall that sells product almost like us. For instance, kiosk at
student plaza. However, our company is a bit different because he sells tuna egg sandwich while
our sandwich uses chicken, bigger in size, healthier and mouth-watering. Here, we promise a
wide selection of products at very affordable prices to meet customers demand.
3.3 Marketing Plan
3.3.1 Product and Target Market
Wanpaku is a company that sells fresh sandwich that comes with different types of ingredients.
Our target is mainly the residents of Seventeenth College which are the students, lecturers and
staff.

3.3.2 Distribution Channel

We will be doing preorder and provide a delivery service that is available around Seventeenth
College. Our supplier of the ingredients is the market and we will package the chickens,
vegetables, and other ingredients by ourselves before selling them to our customers.

3.3.3 Promoting and Advertising

Our company will deploy two different promoting and advertising strategies to increase customer
awareness of Wanpaku. The first strategy will be word of mouth and social media such as
WhatsApp, Instagram, and Facebook. Pictures of the products will be posted on our social media.
This will be the cheapest and most effective of our promoting and advertising programs. The
second strategy will be distribution of flyers and put up a banner on our stall during carnival.

3.3.4 Pricing Policy

Our company has set up a policy in pricing our products to ensure that the company will be able
to gain profits from our sales products. Below are the pricing policies.
1. The products are charged to all customers at the same price based on type of product.
2. Price of the products must be able to give profits to the company. It is based on the cost of
production with additional of 15 to 30% of profit margin.
3. The price may change depending on customer demands on the products or if the products or
if the products are having promotion.
4. The price must be affordable for the customers and able to compete with other sellers.

3.4 SWOT Analysis

Strength Weakness
 Good communication skills  Some of the members lack experience
 Aspiration and determination to in handling business
succeed  Time restriction
 Perseverance in handling stress and  Lack of capital
failure
 Ability to deliver product
Opportunity Threats
 Wide marketing target  Slow internet connection
 High demand  Consumer preference
 Unique vendor  Price of the sandwich might fluctuate
4.0 Management Responsibilities

The process of acquiring, allocating, and utilizing resources through planning, organizing, staffing,
directing, and managing is known as business management. In order to achieve organizational goals and
run a corporation effectively, management entails the coordination of human, financial, material,
informational, and informational resources. One of the most critical aspects of a corporation is
management. It controls the direction and execution of business operations and determines whether or not
the company is doing well. Setting strategic goals and developing policies, supervising production
processes, managing financial data, managing human resource activities, and overseeing rules and
regulations are some of the primary managerial duties.

In order to ensure that the company's growth and direction are right and beneficial, it is crucial to
establish strategic goals and design policies that will determine the company's position in the market. To
oversee the production process is to give instructions to a worker on how to deal with a displeased
customer or to solve an issue on the production floor. Additionally, it makes sure that the business has
enough supplies to run, identifies prospective growth areas, and opens up new markets. The routine
analysis of the company's financial situation is known as managing financial data. Understanding the
company's profitability and locating issue areas are crucial. It keeps the business on course and enables
the manager to either reduce spending, if needed, or come up with expansion plans.

Furthermore included are plans for marketing and sales forecasting. Manage human resource functions
refers to activities related to human resources, such as ensuring that a company has an adequate number
of skilled workers to maintain productivity, offering training, directly supervising employees' work, and
ensuring that employees have the tools they need to operate at their best. Ensure that the business is
operating within the law and in accordance with all applicable local, state, and federal regulations by
overseeing rules and policies.

Organization Chart

CEO Vhren
Segui

VICE-CEO Angenel
Gozun

SECRETARY Jonalyn
Navarro

HUMAN Roxane
RESOURCES Marcelo

FINANCIAL Chrisel
Ocampo

OPERATIONAL Cris Tiqui

MANAGEMENT Norland
 Barona

CEO – Vhren Achilles F. Segui

Our Chief Executive Officer (CEO) is Vhren Segui has been selected by other members to
become the leader for our company,The best events management that established at 2023. He is
responsible to watch overall success of our business entity and make top-level managerial
decisions. Vhren is the one leading the development of the company’s strategy, creating and
implementing the company’s vision and mission, assessing risks to the company and set strategic
goals. Since our business is small, he takes “hands-on” responsibilities such as hiring and staffing
for company’s operation. As a CEO, he needs to consider and listen to every committee’s
opinion in making decisions and the coordinator that resolve the conflicts and problems among
the committee and company.
Vice CEO – Angenel Gozun

Angenel Gozun has been appointed as the vice CEO that will be mainly helping CEO in his
work. He has the responsibility to help to make wise decision together with CEO which will
guarantee company’s future. As vice CEO, he needs to assist CEO mostly a help in checking the
other team manager, make sure that everyone is doing their jobs. He can be in charge of leading
the company when CEO is absent and act as a mediator between the team manager if they are
having conflict. He also keeps everything on track including the operational direction and
making corporate decisions. He gives advice to CEO so that every steps taken is worth and wise-
made.

Secretary – Jonalyn Navarro

Jonalyn Navarro is appointed as the secretary for this company due to her ability to write and
deal with the letter well. She is detailed person that can focused on small detailed in the format
and letter work. She is responsible for writing the proposal and the necessary letter for our
company, and go through every paperwork and lastly discuss it with the CEO to finalized the
needed document. She also makes arrangement for the company’s meeting and keep all the
formal records of our discussion and decisions.

Financial Team – Chrisel Ocampo

The responsibilities of financial manager are accounting and reporting strategic financial
management. She manages the preparation of balance sheets, financial statements, cash-flow
reports, day-to-day record keeping, accounts payable and receivable. They make sure that the
company is in line with regulations and is in good financial health, involving keeping track of all
transactions and financial events, ensuring good records are kept. These records are kept safely to
indicate the company’s growth –whether it is making a profit or a loss. She is responsible in
making and planning our company’s financial report and statement as well as controlling the
cash flow in our company to prevent any extra loss in money. She needs to manage all start-up
expenses wisely to make sure the company is working and getting profit.

Human Resource Team – Roxane Marcelo

As a manager of human resources department, his responsibilities is recruiting the staffs that
have the skills to hold the post and perform the duties and tasks. He need to be more aware of the
employees’ condition and make sure that they kept improving their skills through motivation or
providing the training. He also need to keep the employees’ commitment and loyalty toward the
company to achieve higher production. Other than that, the human resources manager
responsible to conduct orientation program so that the employees can adjust faster to their jobs
and environment.

Marketing Team – Norland Barona

Marketing team promotes business and drives sales of products or services. They set target for
the customer group and identify what the customers’ preferences to make sure the products can
catch customers’ interests. In this case, our marketing managers have come out with a marketing
plan to target a specific group of customers so that the promotion and reputation of our food
product is well-known and well-built. Marketing team play major roles in connecting customers
to our products, business promotions and developing new business plan. It is their job to reach
out to prospects, customers, investors and/or the community, while creating a positive image that
can represent our company in a good way.

Operational Team – Cris Tiqui

An operational team undertakes some ongoing activities that are required for the provision of
goods or services. In some circumstances, operational teams can work as a project team also.
They are responsible for selling the products or services at the stalls or counters and even any
online events together. They manage and carry out the events, projects and activities under the
company together. At whole UPM, operational team managers are the one that responsible to set
up the stalls and sells our food product to the customers at different locations. They service and
get feedback from the customers at the same time.

5.0 Location and Places

The preparation of The Best Events Management will be doing in different choosing location
by the costumer whereby the process of organizing event will be handled by our company members.
That the event materials will be directly delivered to the responsible management for handling the
event in order to maintain the orderliness of the management team.
 All materials and decorations will be bought from the markets near Angeles area such as
Pine rose, flea market beside church and other nearby shops. We had made sure to survey the
prices of the goods before purchasing. This will be handled by one of our members which owns a
transportation, hence the surveying and purchasing process will be convenient.

6.0 Business Plan Schedule

7.0 Purchasing Process

Supplier:
To ensure the satisfactory of our customer, we have discussed among ourselves on which
supplier is the best in providing us with high quality raw materials with affordable prices. Thus,
we have decided the following suppliers as our raw material provider:
1. 99 Speedmart
2. Tesco
List of material to be bought:
1. Raw chicken breast
2. White bread (Gardenia)
3. Breading flour (Tepung Bestari)
4. Eggs
5. Carrot
6. Cabbage
7. Lettuce
8. Sauce (Thousand Island)
 9. Cooking oil
10. Disposable food packaging
Materials such as cooking oil and disposable food packaging will be bought a week earlier before
we prepare our sandwiches. Meanwhile, for perishable items (raw chicken, bread, etc.) will be
bought after we have taken orders from our customer so that the quantity will sufficed. Then, we
will immediately prepare the sandwiches and deliver it to our customer to ensure the freshness.
RESOURCES:
Each of our team member will contribute RM20 each (RM20 x 10 = RM200) as a start-up for our
business. The money collected will then be used to buy the materials needed to make the
Wanpaku Sandwich.

8.0 FINANCIAL PROJECTION

8.1 Project implementation cost

Bill Items & Description Cost/unit (RM)

1 Chicken breast 1.30
2 White bread 0.35
3 Thousand island sauce 0.20
4 Cooking oil 0.40
5 Egg 0.36
6 Lettuce 0.70
7 Carrot 0.08
8 Cabbage 0.20
9 Flour 0.30
10 Paper box 0.23
11 Gas 0.30
TOTAL 4.39

8.2 List of expenses

Expenses of Raw Materials
Bil. Raw Material Qty Cost Per Total (RM) Variable Fixed Cash Non-Cash
unit Cost Cost Expenses Expenses
1 Chicken Breast 2 13.00 26.00 / /
2 White bread 1 3.50 3.50 / /
3 Thousand island 1 4.30 4.30 / /
sauce
4 Cooking oil 2 5.80 11.60 / /
5 Egg 30 0.36 10.80 / /
6 Lettuce 1 3.20 3.20 / /
7 Carrot 4 0.32 1.29 / /
8 Cabbage 1 4.29 4.29 / /
9 Flour 1 8.90 8.90 / /
TOTAL 43.67 73.88

Expenses of Equipment

No. Equipment Qty Cost Per Total Variable Fixed Cash Non-Cash
unit (RM) Cost Cost Expenses Expenses

1 Paper box 100 0.23 23.00 / /

2 Gas 1 6.00 6.00 / /

TOTAL 6.23 29.00

Conclusion: Business Expenses

A total of RM 200 of capital contributed by ten (10) partners was used for all business expenses
which total to RM 102.88. This expenses including raw materials and equipment. Note that RM
29 is spent for equipment and RM 73.88 is spent for raw materials.

Profit for Wanpaku sandwich

No. Item Unit sold Selling price Cost per item
1 Wanpaku RM 7.00 Rm 4.39

9.0 Financial Statement

Pro-form Cash flow
Cash Recipient (RM)
Group members 200.00
Revenue 420.00
Total 620.00
Cash Payment (RM)
Cost 102.88
Expenses (petrol) 40
 Total 142.88
Balance 477.12

Pro-form Profit and Loss

RM
Sales 420.00
(-) Cost of sales 102.88
Gross profit 317.12
(-) Expenses 40.00
Net profit 277.12

Profit and Loss Statement

RM
Revenue :
Sales revenue 420.00
Cost of product 102.88
Gross profit 317.12
Operating and administrative expenses :
Transportation (petrol) 40.00
Total expenses 40.00
Net profit 277.12

Balance Sheet
RM RM
Cash 477.12 Capital 200.00
Net profit 277.12
Total 477.12 Total 477.12

Break even point

Break even Point based on Total Cost

Sales at the break even point = Fixed cost ÷ { 1 - (Variable Cost ÷ Actual Sales) }
= RM20.00 ÷ { 1 - ( RM102.88 ÷ RM420.00 ) }

= RM20.00 ÷ ( 0.75)
=RM 26.67

Break-even Point Based On Total Cost

Breakeven Point Based on Margin Percentage
The gross margin percentage is the excess of revenues over variable cost :

Total sales revenue - total variable cost = Gross Margin

RM 420.00 – RM 102.88 = RM 317.12

The Gross Margin Percentage % = ( Sales price - Variable cost) ÷ Sales PRICE

= RM317.12 ÷ RM420.00

= 75.5%

Sales at break-even point = Total fixed cost ÷ Gross margin

= RM20.00 ÷ 75.5%

=RM 26.49

The break-even point in terms of the number of units

WANPAKU SANDWICHES

= RM20.00 ÷ (RM7.00 – RM4.39)

= 7.66

=8 Units.