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Business Report Example For Students Wanpaku Sandwich
Business Report Example For Students Wanpaku Sandwich
Business Report Example For Students Wanpaku Sandwich
Lecturer’s Name:
NAME MATRICS GROUP POSITION
NUMBER
HAZIEM 2 CEO
MUHAMMAD HAZIQ 2 VICE CEO
AKMAL SAHRUL 2 HUMAN
RESOURCE
NURIN 2 FINANCIAL
JENNY 2 FINANCIAL
JENNY BOON 2 OPERATIONAL
ATHIRAH 2 OPERATIONAL
NURIN 2 OPERATIONAL
NUR FATIAH 2 MARKETING
NURSYAFIQAH 2 MARKETING
Contents
1.0 Executive Summary ............................................................................................................. 2
1.1 Vision Statement .................................................................................................................. 3
1.2 Mission Statement................................................................................................................ 3
1.3 Key to Success .................................................................................................................... 3
2.0 Company Summary ............................................................................................................. 3
Company’s Logo ........................................................................................................................ 3
2.1 Company Background .......................................................................................................... 4
2.2 Company Overview .............................................................................................................. 4
2.3 Introduction of Product ......................................................................................................... 4
2.4 Service ................................................................................................................................. 4
Marketing ................................................................................................................................... 4
3.1 Market and Research Analysis ............................................................................................. 4
3.2 Competitors.......................................................................................................................... 4
3.3.1 Product and Target Market ................................................................................................ 4
3.3.2 Distribution Channel .......................................................................................................... 5
3.3.3 Promoting and Advertising ................................................................................................ 5
3.3.4 Pricing Policy .................................................................................................................... 5
3.4 SWOT Analysis .................................................................................................................... 5
4.0 Management Responsibilities............................................................................................... 5
Organization Chart ..................................................................................................................... 6
CEO - Haziem bin Mohamed Hatta ............................................................................................ 6
Vice CEO - Muhammad Haziq Bin Mohd Marphy ....................................................................... 7
Secretary - Jenny Hii Ai Na ........................................................................................................ 7
Financial Team - Nurin Adlyn Binti Ahmad Rosli ........................................................................ 7
Human Resource Team - Akmal Shahir bin Sahrul Haslan ........................................................ 7
Marketing Team - Siti Nursyafiqah binti Sulaiman and Nur Fatiah Binti Abdul Khalid ................. 7
Operational Team - Jenny Boon Zean Lea, Umi Athirah binti Suyanto and Nurin Husnina Binti
Sulaiman .................................................................................................................................... 8
5.0 Location and Places ............................................................................................................. 8
6.0 Business Plan Schedule....................................................................................................... 9
7.0 Purchasing Process ............................................................................................................. 9
RESOURCES: ..........................................................................................................................10
8.0 FINANCIAL PROJECTION .................................................................................................10
8.1 Project implementation cost ................................................................................................10
8.2 List of expenses ..................................................................................................................10
Expenses of Equipment ............................................................................................................10
Conclusion: Business Expenses ...............................................................................................11
Profit for Wanpaku sandwich .....................................................................................................11
9.0 Financial Statement ............................................................................................................11
Balance Sheet...........................................................................................................................12
Company’s Logo
After some discussion, we did some minor alterations to our company’s logo. The font type and
colour of our company’s logo was altered because customers could not see the clearly since the
font colour was yellow which is a bit bright. The font types we used previously was in calligraphy
form. Therefore, to make the logo clearer to our customers and more attractive, we decided to
change the font type and colour.
Wanpaku Sandwich in the middle represent our company’s name while the two sandwiches
represent clearly the product we sell. For the stall icon, it means our company is ready to serve
and provide the good quality of product to our customers.
2.1 Company Background
Our company was established on 28 February 2020 which is our first class of basic of
entrepreneurship (MGM 3180). Our lecturer asking us to form 3 group which consist 10 to 11
students per group. We were forming group that consist 10 students that are very talented to run
the business. After that, we are given 1 week to decide type of product that we want to sell. We
decided to sell one type of sandwich. We have decided and came out with unique company name
which is Wanpaku Sandwich.
2.4 Service
We will be taking orders before preparing it and delivering it to our customer doorsteps so our
customer can enjoy the fresh and best quality sandwich.
Marketing
3.2 Competitors
The company admits that there is one stall that sells product almost like us. For instance, kiosk
at student plaza. However, our company is a bit different because he sells tuna egg sandwich
while our sandwich uses chicken, bigger in size, healthier and mouth-watering. Here, we promise
a wide selection of products at very affordable prices to meet customers demand.
3.3 Marketing Plan
Strength Weakness
Good communication skills Some of the members lack
Aspiration and determination to experience in handling business
succeed Time restriction
Perseverance in handling stress and Lack of capital
failure
Ability to deliver product
Opportunity Threats
Wide marketing target Slow internet connection
High demand Consumer preference
Unique vendor Price of the sandwich might fluctuate
Organization Chart
Our Chief Executive Officer (CEO) is Haziem bin Mohamed Hatta has been selected by other
members to become the leader for our company, Wanpaku Sandwich that established at 2020.
He is responsible to watch overall success of our business entity and make top-level managerial
decisions. Haziem is the one leading the development of the company’s strategy, creating and
implementing the company’s vision and mission, assessing risks to the company and set strategic
goals. Since our business is small, he takes “hands-on” responsibilities such as hiring and staffing
for company’s operation. As a CEO, he needs to consider and listen to every committee’s opinion
in making decisions and the coordinator that resolve the conflicts and problems among the
committee and company.
Vice CEO - Muhammad Haziq Bin Mohd Marphy
Muhammad Haziq has been appointed as the vice CEO that will be mainly helping CEO in his
work. He has the responsibility to help to make wise decision together with CEO which will
guarantee company’s future. As vice CEO, he needs to assist CEO mostly a help in checking the
other team manager, make sure that everyone is doing their jobs. He can be in charge of leading
the company when CEO is absent and act as a mediator between the team manager if they are
having conflict. He also keeps everything on track including the operational direction and making
corporate decisions. He gives advice to CEO so that every steps taken is worth and wise-made.
Jenny Hii is appointed as the secretary for this company due to her ability to write and deal with
the letter well. She is detailed person that can focused on small detailed in the format and letter
work. She is responsible for writing the proposal and the necessary letter for our company, and
go through every paperwork and lastly discuss it with the CEO to finalized the needed document.
She also makes arrangement for the company’s meeting and keep all the formal records of our
discussion and decisions.
The responsibilities of financial manager are accounting and reporting strategic financial
management. She manages the preparation of balance sheets, financial statements, cash-flow
reports, day-to-day record keeping, accounts payable and receivable. They make sure that the
company is in line with regulations and is in good financial health, involving keeping track of all
transactions and financial events, ensuring good records are kept. These records are kept safely
to indicate the company’s growth –whether it is making a profit or a loss. She is responsible in
making and planning our company’s financial report and statement as well as controlling the cash
flow in our company to prevent any extra loss in money. She needs to manage all start-up
expenses wisely to make sure the company is working and getting profit.
As a manager of human resources department, his responsibilities is recruiting the staffs that
have the skills to hold the post and perform the duties and tasks. He need to be more aware of
the employees’ condition and make sure that they kept improving their skills through motivation
or providing the training. He also need to keep the employees’ commitment and loyalty toward
the company to achieve higher production. Other than that, the human resources manager
responsible to conduct orientation program so that the employees can adjust faster to their jobs
and environment.
Marketing Team - Siti Nursyafiqah binti Sulaiman and Nur Fatiah Binti Abdul Khalid
Marketing team promotes business and drives sales of products or services. They set target for
the customer group and identify what the customers’ preferences to make sure the products can
catch customers’ interests. In this case, our marketing managers have come out with a marketing
plan to target a specific group of customers so that the promotion and reputation of our food
product is well-known and well-built. Marketing team play major roles in connecting customers to
our products, business promotions and developing new business plan. It is their job to reach out
to prospects, customers, investors and/or the community, while creating a positive image that can
represent our company in a good way.
Operational Team - Jenny Boon Zean Lea, Umi Athirah binti Suyanto and Nurin Husnina
Binti Sulaiman
An operational team undertakes some ongoing activities that are required for the provision of
goods or services. In some circumstances, operational teams can work as a project team also.
They are responsible for selling the products or services at the stalls or counters and even any
online events together. They manage and carry out the events, projects and activities under the
company together. At whole UPM, operational team managers are the one that responsible to set
up the stalls and sells our food product to the customers at different locations. They service and
get feedback from the customers at the same time.
The preparation of Wanpaku Sandwich will be doing in Seventeenth College whereby the
process of cooking and packaging will be handled by our company members. The wet ingredients
will be directly delivered to the responsible members for handling the cooking in order to maintain
the freshness.
All ingredients will be bought from the markets near Serdang area such as Tesco,
Speedmart and other nearby shops. We had made sure to survey the prices of the goods before
purchasing. This will be handled by one of our members which owns a transportation, hence the
surveying and purchasing process will be convenient.
The sandwiches will be packed at the same college as well. Once the products are ready
to be sold, we will divide some small groups to deliver the products to the whole UPM coverage
area. The sandwiches that are being sold in Seventeenth College will be delivered according to
the following blocks which are Block A, B, C and D while for the location other than Seventeenth
College, the products will be delivered to the students’ residential colleges.
6.0 Business Plan Schedule
Expenses of Equipment
No. Equipment Qty Cost Per Total Variable Fixed Cash Non-Cash
unit (RM) Cost Cost Expenses Expenses
Balance Sheet
RM RM
Cash 477.12 Capital 200.00
Net profit 277.12
Total 477.12 Total 477.12
Sales at the break even point = Fixed cost ÷ { 1 - (Variable Cost ÷ Actual Sales) }
= RM20.00 ÷ { 1 - ( RM102.88 ÷ RM420.00 ) }
= RM20.00 ÷ ( 0.75)
=RM 26.67
The gross margin percentage is the excess of revenues over variable cost :
The Gross Margin Percentage % = ( Sales price - Variable cost) ÷ Sales PRICE
= RM317.12 ÷ RM420.00
= 75.5%
= RM20.00 ÷ 75.5%
=RM 26.49
The break-even point in terms of the number of units
WANPAKU SANDWICHES
= 7.66
=8 Units.