Final

Presenation
NEW PRODUCT POSITIONING
 TABLE OF CONTENTS
Product Research Design
01 Introduction 02 Questionnaire,
Constructs

Factor Analysis ANOVA & T-TEST

03 Total Variances Explained, 04 Test of difference
Scree plot, and
Rotated Component Matrix

Positioning Conclusions &

05 Statement 06 Recomendation
Perceptual Map Target Market &Customers
Market Strategy
 ABOUT “H! B!TE”

● 5 major nutrients bar.

● A simple, ready-to-eat, nutritious snack.
● Come in a variety of flavors.
● Snack food, design to be a convenient source of nutrition.
● A quick way to add all 5 major nutrients to a busy and active
lifestyle.

“If you’re looking for something to have as a midday snack, a

well-rounded bar containing a reasonable amount of high quality
ingredients may be practical option for your lifestyle.”
 Product Feature

Eat like a porridge

Bite it
H! B!TE is proposed for ready-to-eat,
consumer can tear the package and
consume it directly.
The bar can be melted in the water,
the form turns from bar to porridge
which helps the elderly absorb
essential nutrients from their eating in
liquidated form and protect their teeth
from biting hard objects.
Product Justification

Competitive Advantage
● Easy to carry (Light weight)
● 2 ways of consuming (bar and porridge)
● Improve heath and well-being
● Support digestive
● Balance your diet
● Air-dried production: Rich of fibers and nutrients
● Good for elderly, especially malnourichment has rapidly increased among elderly
group in Thailand which are caused by healthy problems and inadequte of food.
 Research Design
Quantitative Analysis
Research Design

● Quantitative Analysis : Google Form

● Questionnaires
○ Screening (1 question)
○ General (4 questions)
○ Specific (35 questions)
○ Intention to buy (1 question)
○ Demographic (5 questions)
● Respondents (N) = 115
 Demographic (N=115)
Gender
Age

15-25 years
Male

26-35 years

more than
Female Status 45 years

36-45 years

Married

Single
 Demographic (N=115)

Education Income

2.6%
High school
or below
30,001-45,000฿

Master 15,001-30,000฿ More than

Degree 45,000฿
Bachelor
degree

Below 15,000฿
Cross Tabs (based on Intension to buy )
Gender

N=115

Marital
Status

N=115
Cross Tabs (based on Intension to buy )
Age

N=115

Income

N=115
Cross Tabs (based on Intension to buy )

Education

N=115

From the result of questionnaire, there are 3 respondents who are

“High school or below”.
So we decide to merge with the group of “Bachelor degree”
and
renamed the new group “Bachelor Degree or below”.
 Factor
Analysis
 First Constructs (1)
Initially, there are 7 questions for each of the 5 constructs.

Health consciousness Shape consciousness

1 I am very self-conscious about my health.
2 My health depends on the food I consume.
3 Eating healthy is important to me.
4 I often consider healthy choice of food when I go to buy food.
5 I usually read the ingredients on food labels.
6 I eat proper portion of all 5 food groups in day.
7 I eat/intake nutrients less than daily nutrients requirement.
1 I worry about my body shape when I eat more.
2 My body shape depends on how well I take care of eating.
3 I notice how I feel good as myself through my body shape.
4 I choose to consume anything to make me stay in shape.
5 I’m usually aware of my body shape.
6 I'm concerned about how many calories I eat.
7 Careful what I eat to keep weight in control.

Time saving
1 I prefer to skip the meal, If I'm in rush time.
2 I feel like I have no time to eat meal properly.
3 On average, I have less than 30 minutes to complete my meal.
4 I feel like I have no time to prepare meal for myself.
5 I feel like I have not enough time to prepare meal for my family.
6 I have consuming instant noodle more than one time in this week.
7 I feel like eating properly takes more time.
First Constructs (2)
Initially, there are 7 questions for each of the 5 constructs.

Convenience
1 I can find easily to buy energy bar in marketplace.
2 I feel like the energy bar is portable that makes me feel at ease.
3 I feel like the energy bar is lightweight which makes it easy to carry.
4 I feel like the energy bar that makes me easy to digest.
5 I am comfortable to buy the energy bar.
6 If the energy bar can be turned into porridge by combining the liquid form, I feel it is convenient to prepare.
7 I can consume it easily when I prefer to eat it as a bar.

Family Value
1 I look the ingredient information that remind me of family's health security.
2 My family trust to purchase the energy bar.
3 I prefer the energy bar can be adapted in different recipe to serve for family. There are
4
5
I gather the information of product from my family before I purchase.
I can set the boundaries for limited over consumption for my family.
total 35 specific
6 I prefer the energy bar that supports childen's consumption. questions.
7 I prefer the energy bar that supports elderly's consumption.
Factor Analysis (Cutting Rule)
First Running Unclear
separation
Plot Line has become flat
since the 7th component.

Total 10 variables
Final Result

Clear
separation
Total 5 variables exceeds ≥1.
(Eigenvaliue of 1)
Total 5 variables
 Final Constructs
There are remaining 5 constructs but there are 16 questions left from total 35 questions.

1. Shape 2.Family Value 3.Health Consciousness 5.Convenience to

Consciousness consume
I gather the information .87 I am very .84
I’m usually aware of .85 of product from my self-conscious about If the energy bar can .80
my body shape. family before I purchase. my health. be turned into
porridge by
I choose to consume .81 Eating healthy is .81 combining the liquid
anything to make important to me. form, I feel it is
I can set the boundaries .79
me stay in shape. convenient to
for limited over
My health depends on .80 prepare.
consumption for my
family. the food I consume.
Careful what I eat to .67 I eat proper portion
keep weight in of all 5 food groups
control. .56
I look the ingredient .69 in day.
information that remind 4.Time Saving
I notice how I feel .66 me of family's health
good as myself security. On average, I have I can consume it .55
.88
through my body less than 30 minutes to easily when I prefer
shape. complete my meal. to eat it as a bar.
I prefer the energy bar .61
can be adapted in
different recipe to serve I feel like I have no time .78
for family. to eat meal properly.
Means of all statements

N=115

Health
Time Saving
Conciousness
Factors’ Name Creation
Shape
Consciousness

Family Value

Health
Consciousness

Time Saving

Convenience to
Consume
Means of constructs

N=115
ANOVA
ANALYSIS
ANOVA ( AGE )

Convenience to Consume

N=115

The result indicate that they agree on the appropriate of

Convenience to consume in term of lightweight product, easy to eat as a
bar, comfortable to buy, and 5 food groups of portion.
 ANOVA ( AGE )

Consciousness
Family
Value

Shape
N=115 N=115

The result indicate that they agree on the appropriate of The result indicate that they agree on the appropriate of
Family Value in term of support children’s consumption. Shape consciousness in term of consuming for stay in shape.
Consciousness

Saving
Time
Health

N=115
N=115

The result indicate that they agree on the appropriate of The result indicate that they agree on the appropriate of
Health consciousness in term of food label reading. Time saving in term of no time for prepare meal and
instant noodles consuming.
ANOVA ( INCOME )

Health Consciousness Time Saving

N=115 N=115

The result indicate that they agree on the appropriate The result indicate that they agree on the
of Health consciousness in term of heathy choice appropriate of Time saving in term of
consideration. instant noodle consuming.
T-TEST
ANALYSIS
T-TEST ( GENDER )

Convenience
to consume

● Convenience to Consume
○ Higher agreement that they are comfortable to
buy the energy bar. (mean score 3.05)
N=115

“Female group has the

higher agreement than Male group.”
T-TEST ( STATUS )

Health Time
Consciousness Saving

● Health Consciousness
○ Higher agreement that I usually read the
ingredients on food labels. (mean score 3.04)

N=115 ● Time Saving

○ Higher agreement that I feel like I have no time
to prepare meal for myself. (mean score 2.84)
“Single group has the
higher agreement than Married group.”
T-TEST ( EDUCATION )

Health Shape Convenience

Consciousness Consciousness to
consume

● Health consciousness
○ Higher agreement that my health depends on the
food I consume. (mean score 3.58)
○ Higher agreement that I am very self-conscious
about my health. (mean score 3.33)
○ Higher agreement that eating healthy is important
to me. (mean score 3.29)

● Shape consciuosness
N=115 ○ Higher agreement that my body shape depends on
how well I take care of eating. (mean score 3.40)

“Master degree or higher group has the

● Convenience to consume
higher agreement than Bachelor degree or below group.” ○ Higher agreement that I can find easily to buy
energy bar in marketplace. (mean score 3.12)
MULTIPLE
REGRESSION
ANALYSIS
Multiple Regression
N=115

Health
Consciousness

Shape
Consciousness

+.225
Family Value Intention to Buy

Convenience to
Consume

Time Saving
MOTIVATION
Factor Motivation

N=115
Product
Positioning
 Perceptual Map
Adaptable in all ages

5 major nutrients
Energy Bar

Knor’s instant congee Xongdur’s instant congee

Less Rich
nutrient Kellogg’s Cereal
nutrients
Kellogg’s Nutty Choc Bar

Mixed Nut Energy Bar

Natural valley’s
protein Bar

Direct Competitor Granovibes’s vegan protein Bar

Indirect Competitor
Specific for adults
Conclusion &
Recommendations
Target Market & Customers

Primary Target Group

Age: 36-45 years old
Education level: higher than bachelor degree
Lifestyle: Healthy lifestyle, prefer shape consciousness
Motivation: Want to make family have a healthy life
Values: Family as first priority
Interest/Hobbies: Supermarket/E-commerce

Secondary Target Group

Age: 26-35 years old
Education level: higher than bachelor degree
Lifestyle: Working woman, always in rush but
health conciousness
Motivation: Want to have a complete nutrients
Values: Work, Healthy food
Interest/Hobbies: Fitness/E-commerce
 Positioning Statement

“Go” or “Not Go” What to say? Why buy?

“
Go
● Rich Nutrients
H! B!TE, make it easy for everyone ● Suitable for all ages
to have HIGH nutrients ● Adaptable recipe
(2 features of consuming)

” ● Light weight
(easy to carry)

We see the competitive Try to present the features of

advantages and potential product that it is easy to consume,
target group both bite it and eat it like porridge.
This is a product for everyone.
Market Strategy Marketing
Mix

Product
Place
● Ready to Eat
● Innovation
● Both Online & Offline
(Turn to be Porridge)
● Convenince to see and pick up
● Health-Consciousness
● Modern Trade, BTS&MRT,
● Packaging
Convenience store, Fitness,
Pharmacy

Promotion
● Advertise through social media
● Banner at pharmarcy
● Discount Code
● Small gift package or
Price accessory
● E-commerce Campaign
● Considering nutrition facts
(healthday, payday)
and quantity comparison with
reasonable price
 Healthy

Perceptual Map
Mixed Nut Energy Bar 5 major nutrients
Energy Bar

Kellogg’s Cereal Xongdur’s instant congee

Kellogg’s Nutty Choc Bar

Whey High Protein
Ready
Need
Preparation to eat

Almond milk

Freeze Dried fruits

Instant Noodle
Ben’s Cookie

Unhealthy
 TEAM MEMBER

Duangthip Pannoy Thanat Piromchaikij Pharima Phongphanich

6449038 6449039 6449045

Supachai Pamornthip Onpravee Oumpranee

6449053 6449057
Tell a story

Initial Final Constructs

- Respondents Profile
- Product Positioning
- Summary of main finding => go or not go

-
*What to Present*
● Your Product Concept:
● Profile of the sample (demographics, bar/pie charts)

● cross tabs? May be included in Big picture

● Big picture of all mean scores, ordered by size (bar charts) - ITB, frequency Ou
**customer preference + frequency supporting file

● Your first constructs, how many, how many questions? (First run) Ou
● Factor analysis (18 cuts) from… Ou
● First and final scree plot and variance explained - contrast Ou
● Final constructs - how much changed? Ou

● Multiple regression, if you ran it > fam significant > iTB P Pair
● If you ran ANOVA, any interesting differences found? P Pair
● Any interesting findings for intention to buy? ANOVA or P Pair
● interesting findings --T-Test P’Pair

● Positioning statement - what to say, why buy? Go or no go?

 Cross Tabs (based on Intension to buy )
Gender Marital
Status

Age

Education

Income
 Shape
Consciousness
24.9%

Family Value
24.7%

Health
Consciousness Intention to Buy
20.5%

Convenience to
Consume
13.9%

Time Saving
16.0%
Factor Analysis
Factor Cutting Step 5 : I prefer to skip the meal, If I'm in rush
Step 1 : I worry about my body shape when I time. (Rtime) : Cross-Loading
eat more. (Bshape) : Cross-Loading

Step 6 : I prefer the energy bar that supports

Step 2 : I prefer the energy bar that supports childen's consumption. (Chcon) :
elderly's consumption. (Elcon) : Cross-Loading
Cross-Loading

Step 7 : I often consider healthy choice of

Step 3 : I feel like the energy bar is portable food when I go to buy food. (Hchoice) :
that makes me feel at ease. (Port) ; Cross-Loading
Cross-Loading

Step 8 : I eat/intake nutrients less than daily

nutrients requirement. (mis match meaning)
Step 4 : I usually read the ingredients on food
labels. (Inlab) : Low Factor Loading
 Factor Analysis
Step 13 : I feel like the energy bar that makes
Step 9 : I am comfortable to buy the energy
me easy to digest. (Cross-Loading)
bar. (Cross-Loading)

Step 10 : My body shape depends on how Step 14 : I feel like eating properly takes
well I take care of eating.(Cross-Loading) more time. (mis match meaning)

Step 11 : I feel like I have no more to prepare Step 15 : I have consuming instant noodle
meal for myself. (Cross-Loading) more than one time in this week. (Mis match
meaning)

Step 12 : I feel like the energy bar is

lightweighted which makes me easy to carry.
(Cross-Loading)
Factor Analysis

Step 16 : My family trust to purchase the

Step 18 : I'm concerned about how many
energy bar. (Cross loading)
calories I eat. (Cross loading)

Step 19 : I can find easily to buy energy bar

Step 17 : I feel like I have not enough time to in market place (mismatch meaning)
prepare meal for my family. (Cross loading)

We cut 19 questions from 35 questions!!

Factor Analysis
Factor Cutting
Step 1 : I worry about my body shape when I eat more. (Bshape) : Cross-Loading
Step 2 : I prefer the energy bar that supports elderly's consumption. (Elcon) :
Cross-Loading
Step 3 : I feel like the energy bar is portable that makes me feel at ease. (Port) ;
Cross-Loading
Step 4 : I usually read the ingredients on food labels. (Inlab) : Low Factor Loading
Step 5 : I prefer to skip the meal, If I'm in rush time. (Rtime) : Cross-Loading
Step 6 : I prefer the energy bar that supports childen's consumption. (Chcon) :
Cross-Loading
Step 7 : I often consider healthy choice of food when I go to buy food. (Hchoice) :
Cross-Loading
Step 8 : I eat/intake nutrients less than daily nutrients requirement. (mis match
meaning)
Step 9 : I am comfortable to buy the energy bar. (Cross-Loading)
Step 10 : My body shape depends on how well I take care of eating.(Cross-Loading)
Step 11 : I feel like I have no more to prepare meal for myself. (Cross-Loading)
Step 12 : I feel like the energy bar is lightweighted which makes me easy to carry.
(Cross-Loading)
Step 13 : I feel like the energy bar that makes me easy to digest. (Cross-Loading)
Step 14 : I feel like eating properly takes more time. (mis match meaning)
Step 15 : I have consuming instant noodle more than one time in this week. (Mis
match meaning)
Step 16 : My family trust to purchase the energy bar. (Cross loading)
 Final Constructs
2.Family Value
1. Shape Consciousness
I gather the information .87
I’m usually aware of product from my 3.Health
.85
of my body shape. family before I Consciousness
purchase.
I choose to I am very .84
.81
consume anything self-conscious
I can set the .79
to make me stay in about my health.
boundaries for limited
shape. over consumption for
Eating healthy is .81
my family.
important to me.
Careful what I eat .67
to keep weight in
I look the ingredient .69 My health .80
control.
information that remind depends on the
me of family's health food I consume.
I notice how I feel .66 security.
good as myself
through my body
shape. I prefer the energy bar .61
can be adapted in
different recipe to serve
for family.
Final Constructs

4.Time Saving 5.Convenience to consume

If the energy bar can be turned .80

On average, I have .88 into porridge by combining the
less than 30 liquid form, I feel it is convenient
minutes to to prepare.
complete my meal.
I eat proper portion of all 5 food
I feel like I have no .78 groups in day. .56
time to eat meal
properly.
I can consume it easily when I .55
prefer to eat it as a bar.

There are remaining 5 constructs but

there are ony 16 questions left from total
35 questions!!
Scree Plots and varience explained

First running

separation?

Total Varience Explained Table shows in total Plot Line has become flat since the
10 variables 7th component.
Scree Plots and varience explained

final result

Clear separation

Total Varience Explained Table shows in total 5 Total 5 variables exceeds

variables Eigenvaliue of 1 in final scree plot
PRODUCT’s PURPOSE

5 Healthy Food Group

M

10
0%
O
R

O
E

rg
N

an
U

is
T
Fast of fulfilling the energy.

B
●

IE

ar
O

N
n

T
th

S
eG
● More Nutrients.
o!
R
BA
Eat plenty every day.
NT

●
IE
TR

● Support healthy digeation.

NU

● Serving with the calories in body needed.

● Meal replacement.
PRODUCT’s COMPONENT
Ready to eat 5 major nutrients bar
Core Benefits
Bring balance to your health

A mixed between crunchy nutrients

Tangible Benefits
bar and instant porridge

Augmented
Nutrients warranty
Benefits
 PRODUCT JUSTIFICATION Why will this product be successful?

Ipsos surveyed 62% of people believe their

health is more important to them than before
the pandemic. This lead people to change in
their behavior, including “the way they eat”. As
we noticed that “Healthy lifestyle” is rising,
people are willing to pay for healthy product
than before. Also, eating nutrient bar is a quick
way to add a whole nutrients to a busy and
active lifestyle. So, eating nutrient bar can help
people meet their daily need for nutrients.

Source : Ipsos. (2022). What the future, wellness. https://www.ipsos.com/sites/default/files/What-The-Future-Wellness.pdf

PRODUCT JUSTIFICATION What will you do better than anyone else?

Function Benefits
● A 5 nutrients bar ● High nutrients
● Variety of flavor ● Good tastes
● Ready to eat ● Easy to store
● Air-dried production ● Ease in carrying
● Long shelf life ● Easy to absorb
● Portable packaging ● Good for kids, adults and elderly
● Able to dissolve

**Unique combination nutrients in an energy bar that is ready to serve you everyday.
PRODUCT JUSTIFICATION Has anyone done something like this before? NO!!
Existing Products

● A quite hard to eat in a large quantity. ● Able to eat in two forms (Bar or Porridge)
● More salts that contains high sodium. ● No MSG, the ingredients are dried to keep the original taste
● Some products seem like a potato snack. ● Product combination from many healthy foods and snacks.
Motivation
● Health Consciousness (Gluten Free, Organic, No MSG)
● Health Benefits (Low calories, High nutrients)
● Functional & Emotional benefits
● Quality of ingredients
● Food healthy and fast moving trends
● To serve various of condition from consumers
● Design of Artwork (packaging)
● Biodegradable packaging
● Easy to carry
● Ready-to-eat
THANK YOU!
ABOUT “H! B!TE”
PRODUCT JUSTIFICATION What is the competitor advantage?

Competitive advantage
● Improve heath and well-being
● Support digestive
● Made with organic vegetables
● More nutrients needed
● More vitamins
● Balance your diet
● Air-dried production: Rich of fibers and nutrients
● Good elderly, especially malnourichment has rapidly increased among elderly group in Thailand which
are caused by aging process, inadequte of food and financial problem.

Nawai A, Phongphangam S, Leveille S. SOCIODEMOGRAPHIC AND HEALTH RELATED FACTORS ASSOCIATED WITH NUTRITIONAL STATUS IN THAI OLDER ADULTS. Innov Aging. 2018 Nov 11;2(Suppl
1):662–3. doi: 10.1093/geroni/igy023.2470. PMCID: PMC6228611.
 HOW TO EAT
All People
● Our product is proposed for ready-to-eat,
consumer can tear the package and consume it
directly.
TIP:
Kids and Elderly

● The bar can be melted in the water, the form

turns from bar to porridge which helps the
elderly absorb essential nutrients from their
eating in liquidated form and protect their teeth
from biting hard objects.
Porridge
FEATURES
ทานได
ฉีก r it ทัBite
นที it!
Teอa
ง
ซ

R
BA
ละ

T
ลา

IEN
Mนe
ํ้าlt in ยใน

TR
NU
wa
ter
ทานแบบ
Eatโจ ก porridge
like

Energy Bar with 2 consuming choices!

 r it Bite it!
Tea

R
BA
T
IEN

Me
TR
NU

lt i
nw
ate
r

Eat like porridge

 INTRODUCTION
You can give a brief description of the topic
you want to talk about here. For example, if
you want to talk about Mercury, you can say
that it’s the smallest planet in the entire
Solar System
 Sample’s Profile
01 Sample’s Demographic
 BACKGROUND OF THE HISTORY
VIDEOGAME
Mercury is the closest planet
to the Sun and the smallest
one in the Solar System—it’s
only a bit larger than the Moon
FRIENDS
Venus has a beautiful name
and is the second planet from
the Sun. It’s hot and has a
poisonous atmosphere
AWESOME
WORDS
USE THIS MAP IF YOU NEED IT

JUPITER
It’s the farthest planet
from the Sun
 STAGES OF THE GAME

01 02 03 04

NEPTUNE MERCURY VENUS MARS

It’s the farthest It’s the closest planet Venus is the second Mars is actually a
planet from the Sun to the Sun planet from the Sun very cold place
 IMPORTANT INFORMATION IN THE GAME

GAME

BOSS STAGE

Mercury is the Mars is actually a Jupiter is the Neptune is very far

smallest planet very cold place biggest planet from the Sun
 THIS IS A GRAPH

10% 40%
Mars is actually a very Mercury is the closest
cold place planet to the Sun

20% 30%
Saturn is composed of Neptune is very far
hydrogen and helium Follow the link in the graph to modify from the Sun
its data and then paste the new one
here. For more info, click here
 150,000
Numbers catch your audience’s attention
 MOCKUP
You can replace the image
on the screen with your own
work. Just right-click on it
and select “Replace image”
 THE END

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 Team Roster
Product Name: Hi Bite (5 Major nutrients bar)

Student ID Name-Surname Nickname E-Mail

6449038 Duangthip Pannoy Pair dpannoy@gmail,com

6449039 Thanat Piromchaikij Dear thanatt.p@hotmail.com
6449045 Pharima Phongphanich Paytong pharpayprima@gmail.com
6449053 Supachai Pamornthip Ou supachai5121@gmail.com
6449057 Onpravee Oumpranee Wan wan14576@hotmail.com

#HAPPYMONDAY
 57. Kid Segment
Brainstormed Ideas 58. Older Adult Segment
38. Personalization 59. Fun
1. Protein Milk 20. Loss Weight Purpose 39. Handling Flood 60. Rush Hour
2. Sport & Energy drink 21. Everywhere consumption
40. Driving Assistance 61. Seasoning in appetizer/dessert
Heathly soft drink (No 22. Affrordable Price
41. Suspension performance Made from both animal and plant
3. sugar) 23. Easy to Find
42. Modern Interior Design 62. Protein
4. Vitamin water 24. Light Weight
63. Rich Nutrition
5. Fresh feeling drink 43. Wireless Connection
25. Ready to eat meal
64. No color and flavour additives
6. Water with flavor 26. Various Flavour 44. Less Damage from Collision
As the appetizer of afternoon tea
7. Relaxing drink 27. High Energy 45. Save Energy
65. or coffee parties
8. Infusion water 28. Hygiene 46. Family Use 66. Time Saving
9. Aroma drink 29. Standardized Production 47. Save Cost of Energy 67. Laser cleaning
10. Drink for looking good 30. Organic 48. Vast Room Space 68. Auto scanning
11. Innovation drink 31. Working Break 49. Travel in long distance 69. Auto electric controller
12. Verification drink (Quality) 32. Replacement of meal
50. Body Scan – Withings 70. Digital data sharing
13. Fun drink 33. After Exercise Consumption
51. Bleeding robots 71. AR and VR screen
14. High class drink 34. Suitable for athletes
52. Bionic cyborg eyes 72. Fast processing
15. Morning drink 35. Ease in carrying and storage
53. 3D printing and prosthetics 73. Video and Voice record
16. Night drink 36. Made from vegetable
54. Medical contact lenses 74. Wireless and Bluetooth
17. Nutrient drink Additional ingredient for main
75. 3D and 4D image
18. Commercial drink 37. dish 55. The selfie self-diagnosis
76. Smart design
19. Beauty drink 56. Robot health workers
Brainstormed Ideas

Loss Weight Purpose Kid Segment

Everywhere consumption Older Adult Segment
Affrordable Price Fun
Easy to Find Rush Hour
Light Weight Seasoning in appetizer/dessert
Ready to eat meal Made from both animal and plant Protein
Various Flavour Rich Nutrition
High Energy No color and flavour additives
Hygiene As the appetizer of afternoon tea or coffee parties
Standardized Production Time Saving
Organic Long Life Product
Working Break
Replacement of meal
After Exercise Consumption
Suitable for athletes
Ease in carrying and storage
Made from vegetable
ENERGY BAR
Additional ingredient for main dish
 Strawberry

Brainstorming Banana
Dried-Fruit
Whole-grain cereal

Cereal Mixed Grain&Almond cereal

Snack
Protein bar

Energy Bar Grain bar

Veggies bar
Energy Booster
Mixed Veggies & Fruits bar

Mixed Nutrients bar

Protein Powder shake
Chocolate Flavor

Strawberry Flavor
Beverage Smooties
Almond Milk

Milk Soy Milk

Pistachio Milk.
PRODUCT’s PURPOSE
Need major 5 nutrients in a small
● Group of people intake nutrients less than daily
quantity of eating per meals.
nutrients requirement

● Sense of smell and taste Need to be more delicious

● Elderly absorb less nutrients and have eating Need easy to eat and absorb
problems

● Some group of patients need to control Need to control their sugar level in
cholesterol and fat. blood.
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NUTRIENT BAR