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Human Resource Management

13th Edition

Chapter 8
Performance Management
and Appraisal

Copyright © [2014] Pearson Education 8-1


Learning Objectives
• Describe employee engagement, define performance
management, and describe the importance of performance
management.
• Define performance appraisal and identify the uses of
performance appraisal.
• Discuss the performance appraisal environmental factors,
describe the performance appraisal process, and discuss
whether or not a case can be made for getting rid of
performance appraisals.
• Identify the various performance criteria (standards) that can
be established.
• Identify who may be responsible for performance appraisal
and explain the performance period.
Copyright © [2014] Pearson Education 8-2
Learning Objectives (Cont.)
• Identify the various performance appraisal methods.
• List the problems that have been associated with
performance appraisal.
• Explain the characteristics of an effective appraisal
system.
• Describe the legal implications of performance appraisal.
• Explain how the appraisal interview should be conducted
and discuss how performance appraisal is affected by a
country’s culture.

Copyright © [2014] Pearson Education 8-3


HRM in Action: Employee Engagement
for a Committed Workforce
• Level of commitment workers make to
their employer
• Seen in their willingness to stay at the firm
and to go beyond call of duty
• Found in employees’ minds, hearts, and
hands

Copyright © [2014] Pearson Education 8-4


Performance Management (PM)
• Goal-oriented process ensuring processes
are in place to maximize productivity at
employee, team and organizational levels
• Close relationship between incentives and
performance.
• Dynamic, ongoing, continuous process
• Each part of the system is integrated and
linked for continuous organizational
effectiveness
Copyright © [2014] Pearson Education 8-5
Performance Appraisal Defined

• Formal system of review and


evaluation of individual or team task
performance
• Often negative, disliked activity that
seems to elude mastery

Copyright © [2014] Pearson Education 8-6


Uses of Performance Appraisal
• Human resource planning
• Recruitment and Selection
• Training and development
• Career planning and development
• Compensation programs
• Internal Employee Relations
• Assessment of Employee Potential

Copyright © [2014] Pearson Education 8-7


Performance Appraisal
Environmental Factors
• External:
– Legislation requiring nondiscriminatory
appraisal systems
– Labor unions
• Factors within internal environment, such
as corporate culture

Copyright © [2014] Pearson Education 8-8


Trends & Innovations: Can a Case Be Made
for Getting Rid of Traditional Performance
Appraisal?

• Managers do not like administering


performance appraisal and employees do
not like receiving them
• Failures lies in lack of ownership by line
managers and employees
• At times developed for wrong reasons
• May be a better way

Copyright © [2014] Pearson Education 8-9


Performance Appraisal Process
External Environment
Internal Environment

Identify Specific
Performance Appraisal
Goals

Establish Performance
Criteria (Standards) and
Communicate Them To
Employees

Examine Work Performed

Appraise the Results

Discuss Appraisal with


Employee

Copyright © [2014] Pearson Education 8-10


Establish Performance Criteria
(Standards)
• Traits
• Behaviors
• Competencies
• Goal achievement
• Improvement potential

Copyright © [2014] Pearson Education 8-11


Traits
• Employee traits such as attitude,
appearance, and initiative are basis for
some evaluations
• May be unrelated to job performance or
be difficult to define
• Certain traits may relate to job
performance

Copyright © [2014] Pearson Education 8-12


Caution on Traits: Wade v. Mississippi
Cooperative Extension Service
In performance appraisal system, general characteristics
such as “leadership, public acceptance, attitude toward
people, appearance and grooming, personal conduct,
outlook on life, ethical habits, resourcefulness, capacity for
growth, mental alertness, loyalty to organization are
susceptible to partiality and to the personal taste, whim, or
fancy of the evaluator as well as patently subjective in form
and obviously susceptible to completely subjective
treatment by those conducting the appraisals”

Copyright © [2014] Pearson Education 8-13


Behaviors
• Organizations may evaluate employee’s
task-related behavior or competencies
• Examples are leadership style, developing
others, teamwork and cooperation, or
customer service orientation
• If certain behaviors result in desired
outcomes, there is merit in using them in
evaluation process
Copyright © [2014] Pearson Education 8-14
Competencies

• Broad range of knowledge, skills,


traits, and behaviors
• May be technical in nature, business
oriented, or related to interpersonal
skills
• Should be those that are closely
associated with job success
Copyright © [2014] Pearson Education 8-15
Goal Achievement
• Use if organizations consider ends more
important than means
• Should be within control of individual or
team
• Should be those results that lead to firm’s
success

Copyright © [2014] Pearson Education 8-16


Improvement Potential

• Many criteria used focus on past


• Cannot change past
• Should emphasize future

Copyright © [2014] Pearson Education 8-17


Responsibility for Appraisal

• Immediate supervisor
• Subordinates
• Peers and team members
• Self-appraisal
• Customer appraisal

Copyright © [2014] Pearson Education 8-18


Immediate Supervisor
• Traditionally most common choice
• Usually in excellent position to observe
employee’s job performance
• Has responsibility for managing particular
unit

Copyright © [2014] Pearson Education 8-19


Subordinates
• Our culture has viewed evaluation by
subordinates negatively.
• Some firms find that evaluation of
managers by subordinates is both
feasible and needed.
• Issues:
– Could be seen as a popularity contest
– Possible reprisal against employees
Copyright © [2014] Pearson Education 8-20
Peers and Team Members
• Work closely with evaluated employee and
probably have undistorted perspective on
typical performance
• Problems include reluctance of some people
who work closely together, especially on
teams, to criticize each other

Copyright © [2014] Pearson Education 8-21


Self-Appraisal
• If employees understand their objectives
and the criteria used for evaluation, they
are in a good position to appraise own
performance
• Employee development is self-
development
• Self-appraisal may make employees more
highly motivated
Copyright © [2014] Pearson Education 8-22
Customer Appraisal
• Customer behavior determines firm’s degree
of success
• Demonstrates commitment to customer
• Holds employees accountable
• Fosters change

Copyright © [2014] Pearson Education 8-23


Performance Appraisal for
Telecommuters
• Well-defined understanding of job
roles and performance measures
• Have objective measurements that
apply to all employees
• Do not to vary the performance
standards and metrics for virtual
workers from those of office workers
Copyright © [2014] Pearson Education 8-24
The Appraisal Period

• Prepared at specific intervals


• Usually annually or semiannually
• Period may begin with employee’s
date of hire
• All employees may be evaluated at
same time

Copyright © [2014] Pearson Education 8-25


Choosing a Performance Appraisal
Method
• 360-degree • Forced distribution
evaluation • Behaviorally
• Rating scales anchored rating
• Critical incidents scales (BARS)
• Essay • Result-based
• Work standards systems
• Ranking
• Paired comparisons
Copyright © [2014] Pearson Education 8-26
360-Degree Evaluation
• Multi-rater evaluation
• Input from multiple sources
• Focuses on skills needed across
organizational boundaries
• More objective measure of performance
• Process more legally defensible

Copyright © [2014] Pearson Education 8-27


Rating Scales

• Rates employees according to


defined factors
• Judgments are recorded on a scale
• Many employees are evaluated
quickly

Copyright © [2014] Pearson Education 8-28


Critical Incidents

• Written records of highly favorable and


unfavorable work actions
• Appraisal more likely to cover entire
evaluation period
• Does not focus on last few weeks or
months

Copyright © [2014] Pearson Education 8-29


Essay
• Brief narrative describing performance
• Tends to focus on extreme behavior
• Depends heavily on evaluator's writing
ability
• Comparing essay evaluations might be
difficult

Copyright © [2014] Pearson Education 8-30


Work Standards
• Compares performance to
predetermined standard
• Standards: Normal output of average
worker operating at normal pace
• Time study and work sampling used
• Workers need to know how
standards were set

Copyright © [2014] Pearson Education 8-31


Ranking

• All employees from group ranked in


order of overall performance
• Comparison is based on single
criterion, such as overall
performance

Copyright © [2014] Pearson Education 8-32


Paired Comparison

• Variation of ranking method


• Compares performance of each
employee with every other employee
in group

Copyright © [2014] Pearson Education 8-33


Forced Distribution
• Rater assigns individual in workgroup to
limited number of categories
• Assumes all groups of employees have
same distribution
• Proponents of forced distribution believe:
– They facilitate budgeting
– They guard against weak managers who are
too timid to get rid of poor performers

Copyright © [2014] Pearson Education 8-34


Forced Distribution (cont.)
• Require managers to be honest with
workers about how they are doing
• Also called a rank-and-yank system
• Unpopular with many managers
• May damage morale and generate
mistrust of leadership
• Rankings may be way for companies to
easily rationalize firings
Copyright © [2014] Pearson Education 8-35
Behaviorally Anchored Rating
Scales (BARS)
• Combines traditional rating scales
and critical incidents methods
• Job behaviors derived from critical
incidents described more objectively

Copyright © [2014] Pearson Education 8-36


Result-Based Systems
• Manager and subordinate agree on
objectives for next appraisal
• Evaluation based on how well objectives
are accomplished
• In the past a form of management by
objectives (MBO)

Copyright © [2014] Pearson Education 8-37


Problems in Performance Appraisal
• Appraiser • Recent behavior
discomfort bias
• Lack of objectivity • Personal bias
• Halo/horn error • Manipulating the
• Leniency/strictness evaluation
• Central tendency • Employee anxiety

Copyright © [2014] Pearson Education 8-38


Appraiser Discomfort
• Performance appraisal process cuts
into manager’s time
• Experience can be unpleasant when
employee has not performed well

Copyright © [2014] Pearson Education 8-39


Lack of Objectivity

• Factors such as attitude, appearance,


and personality are difficult to
measure
• Factors may have little to do with
employee’s job performance
• May place evaluator and company in
untenable positions
Copyright © [2014] Pearson Education 8-40
Halo/Horn Error
• Halo error: Manager generalizes one positive
performance feature or incident to all aspects of
employee performance, resulting in higher
rating
• Horn error: Manager generalizes one negative
performance feature or incident to all aspects of
employee performance, resulting in lower rating

Copyright © [2014] Pearson Education 8-41


Leniency/Strictness
• Leniency: Giving undeserved high ratings
• Strictness: Being unduly critical of
employee’s work performance
• Worst situation is when firm has both lenient
and strict managers and does nothing to
level inequities

Copyright © [2014] Pearson Education 8-42


Central Tendency

• Error occurs when employees are


incorrectly rated near average or
middle of scale
• May be encouraged by some rating
scale systems requiring evaluator to
justify extremely high or extremely
low ratings

Copyright © [2014] Pearson Education 8-43


Recent Behavior Bias
• Employee’s behavior often improves
and productivity rises several days or
weeks before scheduled evaluation
• Natural for rater to remember recent
behavior more clearly than past actions
• Necessary to maintain records of
performance

Copyright © [2014] Pearson Education 8-44


Personal Bias (Stereotyping)
• Managers allow individual differences
such as gender, race, or age to affect
ratings
• Effects of cultural bias, or stereotyping,
can influence appraisals
• Other factors
– Example: Mild-mannered employees may be
appraised more harshly, simply because they
do not seriously object to appraisal results
Copyright © [2014] Pearson Education 8-45
Manipulating the Evaluation

• Sometimes, managers control every


aspect of appraisal process and
manipulate the system
• Example:
– A supervisor wants to give pay raise to
certain employee, so supervisor may
give employee an undeserved high
performance evaluation.
Copyright © [2014] Pearson Education 8-46
Employee Anxiety
• Evaluation process may create anxiety for
appraised employee
• Opportunities for promotion, better work
assignments, and increased
compensation may hinge on results

Copyright © [2014] Pearson Education 8-47


Characteristics of Effective
Appraisal System
• Job-related criteria
• Performance expectations
• Standardization
• Trained appraisers
• Continuous open communication
• Performance reviews
• Due process
Copyright © [2014] Pearson Education 8-48
Job-Related Criteria

• Most basic criterion needed in


employee performance appraisals
• Uniform Guidelines and court
decisions are clear on this point

Copyright © [2014] Pearson Education 8-49


Performance Expectations

• Managers and subordinates must


agree on performance expectations in
advance of appraisal period
• If employees clearly understand
expectations, they can evaluate own
performance and make timely
adjustments

Copyright © [2014] Pearson Education 8-50


Standardization

Firms should use same evaluation


instrument for all employees in same
job category who work for same
supervisor

Copyright © [2014] Pearson Education 8-51


Trained Appraisers

• Seldom receive training on how to


conduct effective evaluations
• Training should be ongoing
• Includes how to rate employees and
how to conduct appraisal interviews

Copyright © [2014] Pearson Education 8-52


Continuous Open Communication

• Employees need to know how well


they are performing
• Good appraisal system provides
highly desired feedback on
continuing basis
• Should be few surprises in
performance review
Copyright © [2014] Pearson Education 8-53
Conduct Performance Reviews
• Special time should be set for formal
discussion of employee’s performance
• Withholding appraisal results is absurd.
• Performance review allows employees to
detect any errors or omissions in appraisal
• Employee may simply disagree with
evaluation and want to challenge it

Copyright © [2014] Pearson Education 8-54


Due Process

• Provides employees opportunity to


appeal appraisal results
• Must have procedure for pursuing
grievances and having them
addressed objectively

Copyright © [2014] Pearson Education 8-55


Legal Implications

• Employee lawsuits may result from


negative evaluations
• Unlikely that any appraisal system
will be immune to legal challenge

Copyright © [2014] Pearson Education 8-56


Appraisal Interview
• Achilles heel of entire evaluation process
• Scheduling interview
• Interview structure
• Use of praise and criticism
• Employee’s role
• Concluding interview

Copyright © [2014] Pearson Education 8-57


Scheduling the Interview

• Employees typically know when


their interview should take place
• Anxiety tends to increase if their
supervisor delays the meeting

Copyright © [2014] Pearson Education 8-58


Interview Structure

• Discuss employee’s performance


• Assist employee in setting goals and
personal development plans for next
appraisal period
• Suggesting means for achieving
established goals, including support
from manager and firm
Copyright © [2014] Pearson Education 8-59
Conducting Separate Interviews
• Conduct separate interviews for discussing:
1. Employee performance and development
2. Pay
• When pay emerges in interview, it tends to
dominate conversation
• Performance improvement then takes a back
seat

Copyright © [2014] Pearson Education 8-60


Use of Praise and Criticism

• Praise is appropriate when warranted


• Criticism, even if warranted, is
especially difficult to give
• “Constructive” criticism is often not
perceived that way

Copyright © [2014] Pearson Education 8-61


Employee’s Role

• Should go through diary or files and


make notes of all projects, regardless of
their success
• Information should be on appraising
manager’s desk well before review

Copyright © [2014] Pearson Education 8-62


Concluding the Interview
• Ideally, employees will leave interview
with positive feelings about
management, company, job, and
themselves
• Cannot change past behavior; future
performance is another matter
• Interview should end with specific and
mutually agreed-upon plans for
employee’s development
Copyright © [2014] Pearson Education 8-63
A Global Perspective: Performance
Appraisal versus a Country’s Culture
• Special problems when translated into
different cultural environments
• Chinese managers often have different
idea about what performance is than do
Western managers
• Culture also plays significant role in
success and failure of performance
appraisal systems in the Middle East
Copyright © [2014] Pearson Education 8-64
8-65

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