Professional Documents
Culture Documents
Chapter 3 Planning A Successful Website Part 1
Chapter 3 Planning A Successful Website Part 1
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or
service or otherwise on a password-protected website for classroom use. 1
Chapter Objectives
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 2
otherwise on a password-protected website for classroom use.
The Website Development Planning Process (1 of 3)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 3
otherwise on a password-protected website for classroom use.
The Website Development Planning Process (2 of 3)
• Structure
• Navigation
• Visual design
• Publishing and maintenance
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 4
otherwise on a password-protected website for classroom use.
The Website Development Planning Process (3 of 3)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 5
otherwise on a password-protected website for classroom use.
Step 1: Define the Website’s Purpose & Audience
• Website goals
• Website objectives
• Target audience profile
• Target audience wants, needs, and expectations
• Website purpose statement
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 6
otherwise on a password-protected website for classroom use.
Website Goals and Objectives
• Websites likely will have one primary goal and several secondary
goals
• Objectives are the methods you will use to accomplish the goals
• Demographic characteristics
• Psychographic characteristics
• Develop a target audience profile
- UX and UI
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 7
otherwise on a password-protected website for classroom use.
Target Audience Profile
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 8
otherwise on a password-protected website for classroom use.
Target Audience Wants, Needs, and Expectations
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 9
otherwise on a password-protected website for classroom use.
Website Purpose Statement
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 10
otherwise on a password-protected website for classroom use.
Step 2: Determine the Website’s General Content (1 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 11
otherwise on a password-protected website for classroom use.
Step 2: Determine the Website’s General Content (2 of 2)
Subsidiary
Home page
pages
Landing /
entry pages
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 12
otherwise on a password-protected website for classroom use.
Home Pages (1 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 13
otherwise on a password-protected website for classroom use.
Home Pages (2 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 14
otherwise on a password-protected website for classroom use.
Subsidiary Pages (1 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 15
otherwise on a password-protected website for classroom use.
Subsidiary Pages (2 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 16
otherwise on a password-protected website for classroom use.
Landing Pages
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 17
otherwise on a password-protected website for classroom use.
Website Structure Plan
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 18
otherwise on a password-protected website for classroom use.
Value-Added Content (1 of 2)
• Relevant
• Informative
• Timely R ITAH U
• Accurate
• High quality
• Usable
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 19
otherwise on a password-protected website for classroom use.
Value-Added Content (2 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 20
otherwise on a password-protected website for classroom use.
Text
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 21
otherwise on a password-protected website for classroom use.
Images
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 22
otherwise on a password-protected website for classroom use.
Audio and Video
• Audio
• Audio can vary in form and intensity
• Can persuade, inspire, personalize, motivate, or soothe
• Video
• Incorporates movement and sound
• Extremely large sizes of video
- Downloadable vs. Streaming media
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 23
otherwise on a password-protected website for classroom use.
Interactivity and Animated Elements (1 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 24
otherwise on a password-protected website for classroom use.
Interactivity and Animated Elements (2 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 25
otherwise on a password-protected website for classroom use.
Dynamically Generated Content (1 of 2)
• Updates periodically
• Can be triggered by an event
-Time of day
-Visitor request
• Database-driven websites
• Searchable
• Easily updated
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 26
otherwise on a password-protected website for classroom use.
Dynamically Generated Content (2 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 27
otherwise on a password-protected website for classroom use.
Sample Plan for Value-Added Content
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 28
otherwise on a password-protected website for classroom use.
Organizing Website Files
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 29
otherwise on a password-protected website for classroom use.
Step 3: Select the Website’s Structure (1 of 4)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 30
otherwise on a password-protected website for classroom use.
Step 3: Select the Website’s Structure (2 of 4)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 31
otherwise on a password-protected website for classroom use.
Step 3: Select the Website’s Structure (3 of 4)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 32
otherwise on a password-protected website for classroom use.
Step 3: Select the Website’s Structure (4 of 4)
Linear /
Webbed
Tutorial
Hierarchical
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 33
otherwise on a password-protected website for classroom use.
Linear/Tutorial Structure
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 34
otherwise on a password-protected website for classroom use.
Webbed Structure (1 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 35
otherwise on a password-protected website for classroom use.
Webbed Structure (2 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 36
otherwise on a password-protected website for classroom use.
Hierarchical Structure (1 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 37
otherwise on a password-protected website for classroom use.
Hierarchical Structure (2 of 2)
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 38
otherwise on a password-protected website for classroom use.
Sample Website Structure
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 39
otherwise on a password-protected website for classroom use.
Chapter Summary
© 2018 Cengage. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or 40
otherwise on a password-protected website for classroom use.