Media Handling

Social media is important to communicate directly with the public whether its through a
website Whatsapp, Twitter, Preo Conference Radio, Television etc, Anything you say can
go to Public will be public record, it does not matter if you say it to be off the record and
press reporter agrees, verbal agreements have no legal legs using Social media correctly
can make or break a company or an individuals your credibility reputations is extremely
important it can be destroyed very quickly in the age of the internet your presence on
social media ensures that you are taking part in the age of transparency and direct
dialogue TV stations in pave till, 2000 only one most the people working in the TV and
Newspapers because journalists that deaths with Dramas, they have specific agenda and
conservative mind. Now there are eighty channels in Pakistan Pakistani media emphasis
on breaking news. Breaking News is the king it increases the rating of specific channels
divert the interest of public and attract the more advertisement. And hey to up to date
the people about the burning issue and they wave for Now Rhetoric, rumors, conspiracy
theories and speculations days most the channels are the ownerships of the
Businessman, they play channels for the purpose of profit not care the National interest
some channels that care the National interest some channels that care the National
interest e.g, Jeo Newspapers , Jang, Naway Waqt, Dawn, most of reporter are untrained
lack of either’s rules, law level of education sensalize the News without authentication
and create Tablet jeneroulism /low salary yellow generoulism.

In Pakistan there is lack of regulation of social media PEMRA have no teeth to control
this wipe of yellow journalism with letter ans spirit. PEMRA is regulatory body of social
media but implementation is week.

Media is very relaxed and ____made a tremendous business in 2000- 2006, it

controlled. Since the coverage of Zarb Azb and APS media Black out of Qadri funeral
( murder of Governor Suleman Taseer) .

Any information display on media it is responsibility of legislation and regulatory bodies

to convay authentic information to the citizen, and Government department must show
national security of information prevents disclosers media is also becomes crucial pillar
of National Security state is bigger then individuals No new will be displayed against the
National interest.
Crafting affective press media there is traditional media or social media the new
channels is displaying the following types of coverage’s is breaking news that one rapid
live reporting discuss about facts/states in dramatic and shock factor.

Other part of news channels consist of current affairs comprises the event which had
been accrued 24-48 hours ago, it is planned analyzed the different aspects the
considering the different human interest different opinion of anger persons discussed
packages and taped stories

Guest speaker discussed case study the pandemic COVID 19 as successful story
compared to PIA crashed craft success look likes because in case of COVID 19 facts and
figure are consistent no speculation is there media was managed to highlight
Government narrative, Government depth media are on the same page the event
explain the Government strategy and media updating narrative.

While in case of Aircraft all the state headers e.g, Government Department union
higher authorizes are not in same page Minister announced that a aero plane complains
have fake degrees that develop extremely head reputation all over the world and
destroyed PIA market or their impacts are in consistent statement across Government
Stakeholders fueled media speculations in and conspiracy theories. Media and social
media updating not belong to Government sources, it show week implementations of
PEMRA rules credibility and reputation greatly damage guest speaker also discussed
about the media management first of all when you are griping to media

What is your objective you must calm it seems wise to watch on a situation you fully
understand craft a calm, compassionate and honest response and post it. Nein force
your statement, it must positive, state narrative, update information, no speculation
rebute your statement, knowledge according to audience, citizen minorities terrorist
sympathizes reporters international media Civil Society influences and your response is
also depend upon types of media it may be TV life beeper thickers, Radio, Tweet,
Facebook, Whatsapp, site briefing press conference when you deals with unsudden
situation causalities were there the nfollow the rule of the 3C” of commons first
condemn the act then condde with symphthysier /affecttee then comment or issue you
agenda on the even it must simple clear and consistent.

Guest speaker advices to use Twitter as Social Media to convay messages in lose we can
add picture or video explain facts and state must include hastag# to prominent your
subject and used both languages (Urdu & English) simultaneously when you counter
part fake news always check dates and location of photos and videos check the caption
matching, never comments before verification don’t share speak take any action before
authenticity resist your on facts and knowledge there are following silent points to hold
effectives press conference.

To secure publicity show strength and diced when where and when you are going to
invite and you decide what information should presented and formulate your press kit
including clear statement and fact sheet. In the beginning of the press conference you
decide first make statement.

The question answer session keep discipline the minute you get in the room are on the
record avoid question traps body language appropriate confident but polite.

There are some rules to answer difficult question never repeat negative word just bridge
to key message new hypothesis repeat your narrative and key message and use
statistics and quotes

Keep yourself update with Twitter add photos or videos what app group facebook like

ANALYSIS OF THE PARTICIPANTS

In our country there is no concept do training of Government Officers/Officials on media

handing all the participants attended the lecture very attentively guest speaker.

Effectively delivered a lecture on Handle Evaluation Conference how to UK effectively

Twitter, Whatsapp, Messenger hold media in crisis therefore , all participants took very
must interest clarified

Their concept about holding of media by asking questions.

Key Diagrams
Almost all diagrams were of about media, therefore, no inclusion of any key Diagram.
 SYNOPSIS
Topic of Lecture: Handling Media

Module in-charge Name: Zoune Ali

Resource Person: ________________

Name of Participants: Durre Seeme

Name of Course: 30th MCMC

Abstract
To deal with media is an art it is crucial for officer/official to know method to deal with
media to convay effectively message to public